---
title: "Tim Tams — £109K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tim-tams"
last_updated: "2026-07-31T13:19:38.104Z"
locale: en
meta:
description: "Niche score 40/100 · £109K/yr market · 92K searches/yr · £7.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £109K/yr market · 92K searches/yr · £7.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tim Tams — £109K/yr Amazon UK Niche (2026) - Flapen"
---
# **tim tams**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 21Conversion 98Competition 12Returns 100Price range 39Avg price 20Brand share 0Review moat 94Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****126**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.62–£23.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£109K**
£109K/yr · 92K searches
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.34**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tim tams is a £109K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tim tams market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **£73K–£92K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Tim Tam96% - Good Aussie4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/tim-tams/trend)
## **Top tim tams search terms**
- **tim tams**35K/yr-4.4%13.3% conv. - **tim tams biscuits**22K/yr-23.7%8.6% conv. - **tim tam**11K/yr-0.5%11.5% conv. - **timtams biscuits**10K/yr-19.4%8.7% conv. - **timtam**5K/yr+6.0%13.8% conv. - **arnotts**4K/yr+17.9%0.8% conv. - **timtams**5K/yr-13.8%15.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tim-tams/search-terms)
## **Top tim tams products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£16K30%£33K45%£49K60%£66K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g**Tim Tam**£1.83**4.7★151 rev](https://www.amazon.co.uk/dp/B0CW6D277F) [2**Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g**Tim Tam**£1.62**4.6★33 rev](https://www.amazon.co.uk/dp/B0F6YXJ64K) [3**Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Chewy Caramel 175g**Tim Tam**£1.90**4.6★71 rev](https://www.amazon.co.uk/dp/B0CW6BR7YZ) [4**Arnotts Tim Tam Biscuits Bars with Dark Chocolate Flavour Coating 163g**Tim Tam**£1.79**4.5★72 rev](https://www.amazon.co.uk/dp/B0CW69MJGK) [5**Arnotts Tim Tam Chocolate Biscuits 6-Pack Assortment: 2 Original 1 Dark 1 Double Coat 1 Chewy Caramel 1 White Made in Australia**Good Aussie**£22.02**4.6★3 rev](https://www.amazon.co.uk/dp/B0BJJ2PCZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arnotts Tim Tam Sweet & Salty Chocolate Flavour Biscuits 165g 9 Pack Chocolate Coated Sandwich Cookies - Single Pack**Tim Tam**£2.04**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FMFZ9HBM) [**Tim Tam Original Chocolate Biscuits Twin Pack 36g Individually Wrapped Snack Size Cookies Ideal for Lunchboxes & Sharing - Bulk Pack 30 x 36g**Tim Tam**£23.41**3 rev11mo ago](https://www.amazon.co.uk/dp/B0FMFXMF47) [**Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g**Tim Tam**£1.62**33 rev1y ago](https://www.amazon.co.uk/dp/B0F6YXJ64K) [**Tim Tam Gluten Free Original 150g**Tim Tam**£2.65**141 rev1y ago](https://www.amazon.co.uk/dp/B0F6YSBZQH) [**Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g**Tim Tam**£1.83**151 rev2y ago](https://www.amazon.co.uk/dp/B0CW6D277F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arnotts Tim Tam Sweet & Salty Chocolate Flavour Biscuits 165g 9 Pack Chocolate Coated Sandwich Cookies - Single Pack**Tim Tam**£2.04**4.9★**▲ 292%**](https://www.amazon.co.uk/dp/B0FMFZ9HBM) [**Arnotts Tim Tam Extra Chocolatey Milk Chocolate Flavour Biscuits 9 Bars Single Pack 200g**Tim Tam**£1.62**4.6★**▲ 222%**](https://www.amazon.co.uk/dp/B0F6YXJ64K) [**Arnotts Tim Tam Chocolate Biscuits 6-Pack Assortment: 2 Original 1 Dark 1 Double Coat 1 Chewy Caramel 1 White Made in Australia**Good Aussie**£22.02**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B0BJJ2PCZH) [**Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Original 163g**Tim Tam**£1.83**4.7★**— 7%**](https://www.amazon.co.uk/dp/B0CW6D277F) [**Arnotts Tim Tam Biscuits Bars with Milk Chocolate Flavour Coating Chewy Caramel 175g**Tim Tam**£1.90**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0CW6BR7YZ)
**~~View all trending →~~**
## **What buyers say about tim tams**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“Yummy biscuits”*
**Baking**14%
*“Awesome biscuits”*
**Value For Money**12%
*“good value for money”*
**Nutritional Content**9%
*“Gluten free penguin”*
**Sweetness**5%
*“sweet”*
**Crispiness**2%
*“Scrumptious”*
**Advertised Vs Actual Product**2%
*“Did exactly what it said on the adverts”*
**Vegan/Organic**2%
*“Gluten free greatness”*
**Ingredients-Overall**2%
*“He realised that he could engineer a far superior product with just a couple of tweaks”*
**Flavor**2%
*“They're moist, sweet, indulgent, have a completely normal texture and all the flavour”*
### **What buyers complain about **
**Storage Temperature**18%
*“BUT both packs arrived melted completely”*
**Taste-Overall**18%
*“tasted like it had gluten in it made me worried”*
**Value For Money**18%
*“expensive for what they are”*
**Sweetness**10%
*“More chocolatey than a chocolate thing”*
**Nutritional Content**10%
*“Unfortunately, its not gluten-free and contains gluten, which Im allergic to”*
## **Common questions**
- **Is tim tams profitable to sell on Amazon United Kingdom?**
- The niche generates £109K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the tim tams niche?**
- 2 brands and 23 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tim tams?**
- Top complaints mined from reviews: Storage Temperature, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for tim tams peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the tim tams niche?**
- Listings span £1.62–£23.41; the average listing price is £7.34 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.
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