---
title: "Thorntons Easter Egg — £0/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/thorntons-easter-egg"
last_updated: "2026-07-31T12:37:27.633Z"
locale: en
meta:
description: "Niche score 29/100 · £0/yr market · 31K searches/yr · £13.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £0/yr market · 31K searches/yr · £13.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thorntons Easter Egg — £0/yr Amazon UK Niche (2026) - Flapen"
---
# **thorntons easter egg**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 21Returns 100Price range 16Avg price 67Brand share 0Review moat 92Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****151.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.98**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.65–£16.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£0**
£0/yr · 31K searches
**Growth**
**Bad****-97.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, thorntons easter egg is a £0/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thorntons easter egg market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£21K–£28K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#1,223**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **25%**
- **Out of stock**
- **42.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Thorntons40% - Topline25% - HiCollections17% - SKYTE10% - Thornton8%
## **Demand**
Weekly Amazon search volume, last 13 weeks — -97.6% search growth over the last 90 days.
13K8KApr '26Apr '26May '26May '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/thorntons-easter-egg/trend)
## **Top thorntons easter egg search terms**
- **thorntons easter egg**23K/yr-97.5%4.0% conv. - **thorntons easter eggs**5K/yr-97.8%0.9% conv. - **easter eggs thorntons**3K/yr-98.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/thorntons-easter-egg/search-terms)
## **Top thorntons easter egg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£020%£030%£040%£01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thorntons Classic Easter Egg 262G**Thorntons**£16.78**4.7★6 rev](https://www.amazon.co.uk/dp/B08ZLT4WS2) [2**Thorntons Easter Egg Chocolates Selection Pack of 2 - Featuring Thorntons Unicorn Milk Chocolate Easter Egg 151g and Thorntons Milk Chocolate Dinosaur Easter Egg 151g - Perfect for Easter 2022**HiCollections**£14.40**4.1★37 rev](https://www.amazon.co.uk/dp/B09RN79CTR) [3**Easter Eggs Chocolate Hamper for Easter Gifts - Luxurious Chocolate Egg with Classic Assortment of Milk White & Dark Pralines 220g & Topline Wooden Decoration. Chocolates Gift Box for Women Mum**Topline**£14.76**4.2★52 rev](https://www.amazon.co.uk/dp/B0BZ4KP1XK) [4**Easter Chocolate Eggs Hamper for Easter Gifts - Milk Chocolate Unicorn & Dinosaur 151g Easter Eggs with Colouring Book. Great Chocolate Hamper for Gifts Egg Hunts**Topline**£16.31**4.4★386 rev](https://www.amazon.co.uk/dp/B08XZKDQGX) [5**Thorntons Classic Milk Chocolate Egg 150G Perfect For Easter Egg Hunt School Offices Favourites Easter Gifts for Kids Adults Men & Women**SKYTE**£13.11**4.2★13 rev](https://www.amazon.co.uk/dp/B0GSCFF61F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thorntons Classic Milk Chocolate Egg 150G Perfect For Easter Egg Hunt School Offices Favourites Easter Gifts for Kids Adults Men & Women**SKYTE**£13.11**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GSCFF61F) [**Easter Eggs Chocolate Hamper for Easter Gifts - Luxurious Chocolate Egg with Classic Assortment of Milk White & Dark Pralines 220g & Topline Wooden Decoration. Chocolates Gift Box for Women Mum**Topline**£14.76**52 rev3y ago](https://www.amazon.co.uk/dp/B0BZ4KP1XK) [**Thorntons Easter Egg Chocolates Selection Pack of 2 - Featuring Thorntons Unicorn Milk Chocolate Easter Egg 151g and Thorntons Milk Chocolate Dinosaur Easter Egg 151g - Perfect for Easter 2022**HiCollections**£14.40**37 rev4y ago](https://www.amazon.co.uk/dp/B09RN79CTR) [**Thorntons Classic Easter Egg 262G**Thorntons**£16.78**6 rev5y ago](https://www.amazon.co.uk/dp/B08ZLT4WS2) [**Easter Chocolate Eggs Hamper for Easter Gifts - Milk Chocolate Unicorn & Dinosaur 151g Easter Eggs with Colouring Book. Great Chocolate Hamper for Gifts Egg Hunts**Topline**£16.31**386 rev5y ago](https://www.amazon.co.uk/dp/B08XZKDQGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Easter Eggs for Kids Thorntons Kids Milk Chocolate Easter Egg (151g) (Dinosaur)**Thornton**£5.65**4.3★**▲ 228%**](https://www.amazon.co.uk/dp/B08VHN3SYL) [**Easter Chocolate Eggs Hamper for Easter Gifts - Milk Chocolate Unicorn & Dinosaur 151g Easter Eggs with Colouring Book. Great Chocolate Hamper for Gifts Egg Hunts**Topline**£16.31**4.4★**▲ 107%**](https://www.amazon.co.uk/dp/B08XZKDQGX) [**Large Easter egg - Thorntons Milk Chocolate Large Easter Egg 265g**Thorntons**£14.14**4.3★**▲ 94%**](https://www.amazon.co.uk/dp/B07PV1NFSD) [**Easter Eggs Chocolate Hamper for Easter Gifts - Luxurious Chocolate Egg with Classic Assortment of Milk White & Dark Pralines 220g & Topline Wooden Decoration. Chocolates Gift Box for Women Mum**Topline**£14.76**4.2★**▲ 25%**](https://www.amazon.co.uk/dp/B0BZ4KP1XK) [**Thorntons Classic Easter Egg 262G**Thorntons**£16.78**4.7★**▲ 23%**](https://www.amazon.co.uk/dp/B08ZLT4WS2)
**~~View all trending →~~**
## **What buyers say about thorntons easter egg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Thorntons has long been my favourite chocolate”*
**Quality-Overall**17%
*“Top notch quality egg”*
**Value For Money**13%
*“Good value”*
**Gifting Purpose**10%
*“A present which was much appreciated”*
**Advertised Vs Actual Product**7%
*“was as described”*
**Baking**7%
*“Lovely chocolate”*
**Sweetness**7%
*“Great chocolate”*
**Thickness**7%
*“very cute, different, easter egg choice - medium size thick chocolate”*
### **What buyers complain about **
**Taste-Overall**33%
*“Chocolate didnt taste right to me”*
**Size-Overall**17%
*“Tiny”*
**Strength**17%
*“Broken”*
**Quality-Overall**17%
*“Low quality chocolate”*
**Advertised Vs Actual Product**8%
*“disappointing as I expected the dinosaur egg as described”*
## **Common questions**
- **Is thorntons easter egg profitable to sell on Amazon United Kingdom?**
- The niche generates £0/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -97.6%. Flapen's verdict: Skip it (29/100).
- **How competitive is the thorntons easter egg niche?**
- 5 brands and 16 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thorntons easter egg?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Strength. The return rate is 0.0%.
- **What does it cost to enter the thorntons easter egg niche?**
- Listings span £5.65–£16.78; the average listing price is £13.98 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)