---
title: "Thai Red Curry Paste — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/thai-red-curry-paste"
last_updated: "2026-07-31T13:21:30.936Z"
locale: en
meta:
description: "Niche score 38/100 · £45K/yr market · 52K searches/yr · £3.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £45K/yr market · 52K searches/yr · £3.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thai Red Curry Paste — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **thai red curry paste**
**Skip it**
Prices mostly outside the sweet spot ($1.30–$6.83) — this niche doesn't clear our bar today.
Market size 11Growth 7Conversion 100Competition 24Returns 100Price range 0Avg price 11Brand share 24Review moat 73Quality gap 52
**Conversion**
**Incredible****22.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****581.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£45K**
£45K/yr · 52K searches
**Avg price**
**Bad****£3.93**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-36.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.30–£6.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thai red curry paste is a £45K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thai red curry paste market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£39K–£49K**
- units × avg price
- **Conversion rate**
- **22.2%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**7%**
- Mae Ploy40% - Blue Dragon34% - MAESRI Brand6% - Geo Organics5% - Morrisons5% - Thai Taste3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -36.2% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/thai-red-curry-paste/trend)
## **Top thai red curry paste search terms**
- **thai red curry paste**24K/yr-35.5%18.8% conv. - **red thai curry paste**14K/yr-34.0%16.2% conv. - **red curry paste**11K/yr-41.7%15.8% conv. - **thai red curry**3K/yr-32.2%12.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/thai-red-curry-paste/search-terms)
## **Top thai red curry paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£9K30%£14K40%£18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass**Blue Dragon**£2.27**4.4★143 rev](https://www.amazon.co.uk/dp/B0BSS32Z8S) [2**Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base**Mae Ploy**£6.83**4.7★2,941 rev](https://www.amazon.co.uk/dp/B0044PYPVC) [3**Mae Ploy Red Curry Paste 400g**Mae Ploy**£4.51**4.6★3,139 rev](https://www.amazon.co.uk/dp/B0091UW4QS) [4**Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)**Mae Ploy**£6.49**4.7★407 rev](https://www.amazon.co.uk/dp/B0DBZG4437) [5**Maesri Thai Red Curry Paste**MAESRI Brand**£6.51**4.6★659 rev](https://www.amazon.co.uk/dp/B007MOTZN0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)**Mae Ploy**£6.49**407 rev1y ago](https://www.amazon.co.uk/dp/B0DBZG4437) [**Geo Organics Thai Red Curry Paste 180g (Pack of 1) Serves 4 | Organic & Vegan-Friendly Red Thai Curry Paste | Authentic Restaurant Recipe Base | Certified by Soil Association Thai Curry Paste**Geo Organics**£5.93**25 rev2y ago](https://www.amazon.co.uk/dp/B0CLKPPYX4) [**Morrisons Thai Style Red Curry Paste 180g**Morrisons**£2.34**37 rev3y ago](https://www.amazon.co.uk/dp/B0C5N7KZVM) [**Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass**Blue Dragon**£2.27**143 rev3y ago](https://www.amazon.co.uk/dp/B0BSS32Z8S) [**Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves**Blue Dragon**£2.21**192 rev3y ago](https://www.amazon.co.uk/dp/B0BSS2PX9J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base**Mae Ploy**£6.83**4.7★**▲ 73%**](https://www.amazon.co.uk/dp/B0044PYPVC) [**Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves**Blue Dragon**£2.21**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0BSS2PX9J) [**Blue Dragon 3 Step Thai Red Curry Kit 253g | Medium Spice | Serves 2 | Authentic Flavour Meal Kit Including Curry Paste Coconut Milk & Seasoning**Blue Dragon**£2.90**4.7★**▲ 34%**](https://www.amazon.co.uk/dp/B017A0AFXY) [**Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass**Blue Dragon**£2.27**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B0BSS32Z8S) [**Morrisons Thai Style Red Curry Paste 180g**Morrisons**£2.34**4.1★**▲ 17%**](https://www.amazon.co.uk/dp/B0C5N7KZVM)
**~~View all trending →~~**
## **What buyers say about thai red curry paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“This is the good stuff, tasty and makes delicious curries”*
**Flavor**23%
*“Lovely balanced flavour”*
**Quality-Overall**12%
*“Excellent product”*
**Spiciness**7%
*“Genuin flavours, plenty of chilli heat”*
**Value For Money**5%
*“incredible competitive price”*
**Ingredients-Overall**3%
*“The best curry paste you can buy”*
**Cooking Instructions**3%
*“instant Thai cooking quality taste, my go to,”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Use**2%
*“So easy and quick to use”*
**Salt Content**1%
*“Its salty and has a good spicy naga kick”*
### **What buyers complain about **
**Salt Content**23%
*“Too much salt”*
**Flavor**20%
*“It that makes the overall flavour not strong enough”*
**Taste-Overall**15%
*“Made an odd tasting curry”*
**Ingredients-Overall**10%
*“Lacks many of the ingredients needed to make this product a genuine Thai red curry paste”*
**Value For Money**5%
*“Almost Double the price of Tesco price”*
**Spiciness**5%
*“Too much chili”*
## **Common questions**
- **Is thai red curry paste profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 14 tracked products. 90-day search growth is -36.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the thai red curry paste niche?**
- 9 brands and 71 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in thai red curry paste?**
- Top complaints mined from reviews: Salt Content, Flavor, Taste-Overall. The return rate is 0.0%.
- **When does demand for thai red curry paste peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the thai red curry paste niche?**
- Listings span £1.30–£6.83; the average listing price is £3.93 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.
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