---
title: "Thai Green Curry Paste — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/thai-green-curry-paste"
last_updated: "2026-07-31T16:12:00.905Z"
locale: en
meta:
description: "Niche score 42/100 · £98K/yr market · 127K searches/yr · £4.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £98K/yr market · 127K searches/yr · £4.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thai Green Curry Paste — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **thai green curry paste**
**Skip it**
Pricing outside the sweet spot ($4.99 avg) — this niche doesn't clear our bar today.
Market size 25Growth 15Conversion 97Competition 42Returns 100Price range 16Avg price 14Brand share 15Review moat 69Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****721.13**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£98K**
£98K/yr · 127K searches
**Price range**
**Bad****£1.25–£17.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.99**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thai green curry paste is a £98K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thai green curry paste market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£100K–£125K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **57%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**3%**
- Mae Ploy53% - Blue Dragon21% - EDE Group9% - Thai Taste7% - Morrisons4% - MAE JUM3% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -20.0% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/thai-green-curry-paste/trend)
## **Top thai green curry paste search terms**
- **thai green curry paste**39K/yr-34.4%17.6% conv. - **mae ploy**18K/yr-6.6%9.0% conv. - **thai curry paste**24K/yr-9.4%9.2% conv. - **thai green curry**10K/yr+53.4%15.4% conv. - **mae ploy curry paste**15K/yr-45.5%13.7% conv. - **thai paste**7K/yr-30.2%9.3% conv. - **green curry paste**5K/yr+6.7%13.9% conv. - **green thai curry paste**5K/yr-25.8%14.8% conv. - **green curry**3K/yr-27.5%14.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/thai-green-curry-paste/search-terms)
## **Top thai green curry paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£29K40%£39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)**Mae Ploy**£6.49**4.7★407 rev](https://www.amazon.co.uk/dp/B0DBZG4437) [2**Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves**Blue Dragon**£2.21**4.4★192 rev](https://www.amazon.co.uk/dp/B0BSS2PX9J) [3**Mae Ploy Green Curry Paste 1kg - Bulk Authentic Thai Curry Base**Mae Ploy**£7.07**4.6★2,079 rev](https://www.amazon.co.uk/dp/B002P8AQJ0) [4**Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified**EDE Group**£13.70**4.8★34 rev](https://www.amazon.co.uk/dp/B0G126HZZ2) [5**Mae Ploy Thai Green Curry Paste YrmhNa 2 Pack (14 oz jar)**Mae Ploy**£6.31**4.7★227 rev](https://www.amazon.co.uk/dp/B072PRXW6L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified**EDE Group**£13.70**34 rev8mo ago](https://www.amazon.co.uk/dp/B0G126HZZ2) [**Morrisons The Best Thai Green Curry 400g**Morrisons**£5.03**50 rev1y ago](https://www.amazon.co.uk/dp/B0DJWHMSV9) [**Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)**Mae Ploy**£6.49**407 rev1y ago](https://www.amazon.co.uk/dp/B0DBZG4437) [**Morrisons Green Thai Paste 180g**Morrisons**£2.32**66 rev3y ago](https://www.amazon.co.uk/dp/B0BZ91Q5W1) [**Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves**Blue Dragon**£2.21**192 rev3y ago](https://www.amazon.co.uk/dp/B0BSS2PX9J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thai Taste Green Curry Paste Pouch 200 g**Thai Taste**£2.06**4.5★**▲ 204%**](https://www.amazon.co.uk/dp/B003CSDC3O) [**Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base**Mae Ploy**£6.83**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0044PYPVC) [**Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified**EDE Group**£13.70**4.8★**▲ 44%**](https://www.amazon.co.uk/dp/B0G126HZZ2) [**Morrisons Green Thai Cooking Sauce 340g**Morrisons**£1.27**4.3★**▲ 38%**](https://www.amazon.co.uk/dp/B09QJ2GJKC) [**Morrisons The Best Thai Green Curry 400g**Morrisons**£5.03**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B0DJWHMSV9)
**~~View all trending →~~**
## **What buyers say about thai green curry paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Good taste”*
**Flavor**16%
*“Great fresh flavours”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**9%
*“It is very good value in my opinion”*
**Spiciness**8%
*“Excellent spice mix very authentic taste”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Cooking Instructions**3%
*“Following a recipe from a Thai website”*
**Color**2%
*“Best thai green I've had”*
**Salt Content**2%
*“Add salt and pepper a little onion powder its delicious”*
### **What buyers complain about **
**Salt Content**33%
*“Awfully high on salt”*
**Taste-Overall**13%
*“Absolutely tasteless”*
**Flavor**12%
*“The flavour was quite bland”*
**Ingredients-Overall**8%
*“Not really the best quality if paste”*
**Spiciness**5%
*“Too much chili”*
**Color**5%
*“I had to add extra coconut milk which altered the colour so it was no longer green”*
**Ease Of Use**5%
*“not easy to find”*
**Smell**2%
*“you can smell the almost garlic-leaning fragrance right away”*
**Quality-Overall**2%
*“Disappointing Quality”*
**Advertised Vs Actual Product**2%
*“A mayour marketing failure”*
## **Common questions**
- **Is thai green curry paste profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the thai green curry paste niche?**
- 9 brands and 74 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in thai green curry paste?**
- Top complaints mined from reviews: Salt Content, Taste-Overall, Flavor. The return rate is 0.0%.
- **When does demand for thai green curry paste peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the thai green curry paste niche?**
- Listings span £1.25–£17.68; the average listing price is £4.99 (sweet spot $15–$100). The average incumbent carries 721 reviews — the moat a new listing must climb.
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