---
title: "Search terms — thai curry paste - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/thai-curry-paste/search-terms"
last_updated: "2026-07-31T16:14:51.091Z"
locale: en
meta:
  description: "Niche score 36/100 · £57K/yr market · 67K searches/yr · £6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £57K/yr market · 67K searches/yr · £6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — thai curry paste - Flapen"
---

# **thai curry paste**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 15Conversion 95Competition 27Returns 100Price range 17Avg price 19Brand share 4Review moat 61Quality gap 25

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,046.06**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.80**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.06–£17.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-19.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£57K**

£57K/yr · 67K searches

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand