---
title: "Thai Curry Paste — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/thai-curry-paste"
last_updated: "2026-07-31T15:57:29.448Z"
locale: en
meta:
description: "Niche score 36/100 · £57K/yr market · 67K searches/yr · £6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £57K/yr market · 67K searches/yr · £6.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thai Curry Paste — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **thai curry paste**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 15Conversion 95Competition 27Returns 100Price range 17Avg price 19Brand share 4Review moat 61Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,046.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.80**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.06–£17.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£57K**
£57K/yr · 67K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thai curry paste is a £57K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thai curry paste market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£54K–£68K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**65**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Mae Ploy72% - EDE Group16% - Blue Dragon5% - MAE JUM4% - Lobo2% - Thai Taste1%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -19.9% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/thai-curry-paste/trend)
## **Top thai curry paste search terms**
- **mae ploy**18K/yr-6.6%9.5% conv. - **thai curry paste**24K/yr-9.4%9.1% conv. - **mae ploy curry paste**15K/yr-45.5%13.7% conv. - **thai paste**7K/yr-30.2%8.1% conv. - **mae ploy thai red curry paste**2K/yr-32.7%26.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/thai-curry-paste/search-terms)
## **Top thai curry paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)**Mae Ploy**£6.49**4.7★407 rev](https://www.amazon.co.uk/dp/B0DBZG4437) [2**Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified**EDE Group**£13.70**4.8★34 rev](https://www.amazon.co.uk/dp/B0G126HZZ2) [3**Mae Ploy Massaman Curry Paste 400g - Authentic Mild Thai Seasoning**Mae Ploy**£3.59**4.6★1,647 rev](https://www.amazon.co.uk/dp/B00V7ODZQO) [4**Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base**Mae Ploy**£6.83**4.7★2,941 rev](https://www.amazon.co.uk/dp/B0044PYPVC) [5**Mae Ploy Red Curry Paste 400g**Mae Ploy**£4.51**4.6★3,139 rev](https://www.amazon.co.uk/dp/B0091UW4QS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified**EDE Group**£13.70**34 rev8mo ago](https://www.amazon.co.uk/dp/B0G126HZZ2) [**Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)**Mae Ploy**£6.49**407 rev1y ago](https://www.amazon.co.uk/dp/B0DBZG4437) [**Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves**Blue Dragon**£2.21**192 rev3y ago](https://www.amazon.co.uk/dp/B0BSS2PX9J) [**Blue Dragon Thai Red Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Red Chillies & Lemongrass**Blue Dragon**£2.27**143 rev3y ago](https://www.amazon.co.uk/dp/B0BSS32Z8S) [**Classic Bundle - Traditional Thai Curry Paste by Mae Jum (6 packs x 70g) | Includes Great Taste Award Winners 2020**MAE JUM**£17.68**274 rev7y ago](https://www.amazon.co.uk/dp/B07FRNDH1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thai Taste Green Curry Paste Pouch 200 g**Thai Taste**£2.06**4.5★**▲ 165%**](https://www.amazon.co.uk/dp/B003CSDC3O) [**Thai Tom Yam Paste 400g - Hot & Sour Chilli Lemongrass Soup Base**Mae Ploy**£3.82**4.7★**▲ 83%**](https://www.amazon.co.uk/dp/B003MUYE02) [**Mae Ploy Red Curry Paste 1kg - Bulk Authentic Thai Chilli Base**Mae Ploy**£6.83**4.7★**▲ 68%**](https://www.amazon.co.uk/dp/B0044PYPVC) [**Blue Dragon Thai Green Curry Paste 170g | Medium Spice | Serves 4 | Authentic Thai Flavours Using Green Chillies Lemongrass & Lime Leaves**Blue Dragon**£2.21**4.4★**▲ 67%**](https://www.amazon.co.uk/dp/B0BSS2PX9J) [**Mae Ploy Thai Curry Paste Assorted Pack of 5 (400g Each) Green Red Yellow Massaman & Panang Curry Paste Authentic Thai Sauce for Cooking Halal Certified**EDE Group**£13.70**4.8★**▲ 53%**](https://www.amazon.co.uk/dp/B0G126HZZ2)
**~~View all trending →~~**
## **What buyers say about thai curry paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Amazing taste”*
**Flavor**16%
*“Great fresh flavours”*
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**9%
*“It is very good value in my opinion”*
**Spiciness**7%
*“Genuin flavours, plenty of chilli heat”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Cooking Instructions**3%
*“Following a recipe from a Thai website”*
**Color**2%
*“Best thai green I've had”*
**Blend/Ratio**1%
*“Makes excellent broth for Tom yam”*
### **What buyers complain about **
**Salt Content**39%
*“incredibly salty”*
**Flavor**13%
*“The flavour was quite bland”*
**Taste-Overall**10%
*“Made an odd tasting curry”*
**Ingredients-Overall**7%
*“None of the ingredients that supposedly were in the paste were present I may as well had added our and water”*
**Ease Of Use**6%
*“not easy to find”*
**Color**6%
*“I had to add extra coconut milk which altered the colour so it was no longer green”*
**Spiciness**3%
*“Too much chili”*
**Quality-Overall**2%
*“Disappointing Quality”*
**Moist/Dry**1%
*“as it was dry”*
**Smell**1%
*“had no smell when I cooked it”*
## **Common questions**
- **Is thai curry paste profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the thai curry paste niche?**
- 6 brands and 65 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in thai curry paste?**
- Top complaints mined from reviews: Salt Content, Flavor, Taste-Overall. The return rate is 0.0%.
- **When does demand for thai curry paste peak?**
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the thai curry paste niche?**
- Listings span £2.06–£17.68; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 1,046 reviews — the moat a new listing must climb.
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