---
title: "Tea Cakes — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tea-cakes"
last_updated: "2026-07-31T14:09:20.892Z"
locale: en
meta:
description: "Niche score 42/100 · £79K/yr market · 73K searches/yr · £4.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £79K/yr market · 73K searches/yr · £4.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tea Cakes — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **tea cakes**
**Skip it**
Prices mostly outside the sweet spot ($1.03–$15.01) — this niche doesn't clear our bar today.
Market size 20Growth 24Conversion 100Competition 15Returns 100Price range 0Avg price 12Brand share 34Review moat 68Quality gap 53
**Conversion**
**Incredible****25.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****794.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£79K**
£79K/yr · 73K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£4.32**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.03–£15.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tea cakes is a £79K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea cakes market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£65K–£86K**
- units × avg price
- **Conversion rate**
- **25.1%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **10%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**7%**
- Warburtons39% - Generic15% - Tunnock's13% - CD9% - Hovis8% - Morrisons8% - Open — no brand owns it (2 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -2.1% search growth over the last 90 days.
2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/tea-cakes/trend)
## **Top tea cakes search terms**
- **tea cakes**43K/yr-1.6%17.1% conv. - **teacakes**22K/yr+5.2%19.0% conv. - **tea cake**5K/yr-14.7%11.0% conv. - **teacake**3K/yr-31.1%17.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tea-cakes/search-terms)
## **Top tea cakes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Warburtons Fruity Teacakes with Currants & Sultanas 4 Count (Pack of 1)**Warburtons**£1.51**4.6★3,509 rev](https://www.amazon.co.uk/dp/B002E2QN6M) [2**Tunnocks Milk Chocolate Tea Cakes 10 x 24g**Tunnock's**£2.36**4.8★1,419 rev](https://www.amazon.co.uk/dp/B002E2LUCY) [3**Morrisons Market Street Large Fruited Teacakes 4 Pack**Generic**£1.03**4.2★128 rev](https://www.amazon.co.uk/dp/B0D5DCKW1H) [4**CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift**CD**£14.58**4.7★132 rev](https://www.amazon.co.uk/dp/B0DQDX4DGG) [5**Hovis Teacakes Pack of 4**Hovis**£1.55**4.2★180 rev](https://www.amazon.co.uk/dp/B0BLT35LGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift**CD**£14.58**132 rev1y ago](https://www.amazon.co.uk/dp/B0DQDX4DGG) [**Tunnocks Tea Cakes - 36-Pack of Classic Scottish Milk Chocolate-Coated Marshmallow Treats with Crunchy Biscuit Base Perfect for Christmas Snacking and Gifting - 24g Each**Generic**£15.01**105 rev1y ago](https://www.amazon.co.uk/dp/B0DJPJDHNS) [**Lees 10 Teacakes 173g**Lees'**£1.15**145 rev2y ago](https://www.amazon.co.uk/dp/B0D9MJ7WTC) [**McVities Jaffa Cakes Original Chocolate Biscuits Twin Pack 2 x 10 Cakes 220g**McVitie's**£1.56**1,553 rev2y ago](https://www.amazon.co.uk/dp/B0CLNYNYH2) [**Morrisons 6 Fruited Teacakes**Morrisons**£1.62**286 rev3y ago](https://www.amazon.co.uk/dp/B0BYPDQGFW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons 6 Fruited Teacakes**Morrisons**£1.62**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B0BYPDQGFW) [**Hovis Teacakes Pack of 4**Hovis**£1.55**4.2★**▲ 26%**](https://www.amazon.co.uk/dp/B0BLT35LGY) [**Morrisons Market St 14 Mini Milk Chocolate Jam Teacakes**Morrisons**£2.82**4.3★**▲ 15%**](https://www.amazon.co.uk/dp/B07CPWVH3L) [**Tunnocks Milk Chocolate Tea Cakes 10 x 24g**Tunnock's**£2.36**4.8★**— 9%**](https://www.amazon.co.uk/dp/B002E2LUCY) [**CD Tea Cake Milk Chocolate Biscuits 36 x 24g Full box Perfect for the Gift**CD**£14.58**4.7★**— 3%**](https://www.amazon.co.uk/dp/B0DQDX4DGG)
**~~View all trending →~~**
## **What buyers say about tea cakes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Lovely tea cakes”*
**Baking**19%
*“Love these as a quick treat”*
**Quality-Overall**13%
*“Good quality”*
**Value For Money**7%
*“Good value for money”*
**Freshness**5%
*“they are really fresh”*
**Soft Feel**5%
*“Soft texture”*
**Flavor**3%
*“Fruity tasting”*
**Crispiness**3%
*“I love anything chocolate so its easy to regulate intake with these I keep mine in the sweet box in the fridge so they are crispy good value”*
**Size-Overall**1%
*“Good sized buns”*
**Ease Of Use**1%
*“Good value easy to use for lunch boxes”*
### **What buyers complain about **
**Quality-Overall**21%
*“Not as nice as other tea cakes”*
**Moist/Dry**18%
*“Little on dry side”*
**Value For Money**15%
*“So poor value I feel like its robbery”*
**Hard Feel**8%
*“hard in the middle”*
**Flavor**5%
*“Don't bother, extremely lacking in fruit”*
**Texture/Consistency-Overall**5%
*“Very sparse fruit”*
**Size-Overall**5%
*“a big too doughy for me”*
**Storage Temperature**5%
*“some were crushed”*
## **Common questions**
- **Is tea cakes profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 10 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the tea cakes niche?**
- 8 brands and 43 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in tea cakes?**
- Top complaints mined from reviews: Quality-Overall, Moist/Dry, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the tea cakes niche?**
- Listings span £1.03–£15.01; the average listing price is £4.32 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.
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