---
title: "Tea Bags — £1.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tea-bags"
last_updated: "2026-07-31T16:07:05.264Z"
locale: en
meta:
description: "Niche score 55/100 · £1.8M/yr market · 1.8M searches/yr · £8.58 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £1.8M/yr market · 1.8M searches/yr · £8.58 avg price. Soft demand (-16.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tea Bags — £1.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **tea bags**
**Worth a look**
Shows low returns (0.0%), but soft demand (-16.3% this quarter) keeps it on the watch list.
Market size 91Growth 17Conversion 94Competition 66Returns 100Price range 53Avg price 24Brand share 24Review moat 33Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.8M**
£1.8M/yr · 1.8M searches
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£1.36–£30.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,212.32**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£8.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tea bags is a £1.8M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tea bags market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.3M–£1.7M**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#309**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**199**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**6%**
- Tetley39% - Yorkshire Tea26% - PG Tips14% - Twinings6% - Morrisons5% - TY.PHOO3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/tea-bags/trend)
## **Top tea bags search terms**
- **tea bags**744K/yr-18.6%12.3% conv. - **tea**604K/yr-10.0%2.4% conv. - **tetley tea bags**120K/yr-17.3%13.2% conv. - **teabags**110K/yr-18.9%14.0% conv. - **black tea**65K/yr-29.0%2.1% conv. - **tea bag**25K/yr-19.9%4.6% conv. - **t bags**21K/yr-15.7%16.5% conv. - **tetley**17K/yr-20.3%10.0% conv. - **tetley tea bags 400**12K/yr-17.0%3.7% conv. - **tbags**8K/yr-27.8%17.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tea-bags/search-terms)
## **Top tea bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£178K20%£355K30%£533K40%£710K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tetley Original Black Tea Bags - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 240 Teabags (1 Pack)**Tetley**£4.49**4.7★12,300 rev](https://www.amazon.co.uk/dp/B000J6BHP2) [2**Yorkshire Tea Total 600 Tea Bags (Pack of 1.875 kg)**Yorkshire Tea**£15.81**4.8★8,013 rev](https://www.amazon.co.uk/dp/B07JXK2C7V) [3**PG Tips Original Black Tea Bags Bulk Flavourful & Full-bodied Perfect Flavour Release 400 Plant Based Biodegradable Teabags**PG Tips**£9.03**4.7★909 rev](https://www.amazon.co.uk/dp/B0DBJ4G83X) [4**Tetley Original One Cup Black Tea Bags - Bulk Value Pack - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 1100 Teabags (1 Pack)**Tetley**£17.87**4.7★2,912 rev](https://www.amazon.co.uk/dp/B007IJ00TC) [5**Yorkshire Tea Box of 80 Tea Bags (Pack of 1)**Yorkshire Tea**£3.63**4.7★1,109 rev](https://www.amazon.co.uk/dp/B016IPYDS0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PG Tips Original Black Tea Bags Bulk Flavourful & Full-bodied Perfect Flavour Release 400 Plant Based Biodegradable Teabags**PG Tips**£9.03**909 rev1y ago](https://www.amazon.co.uk/dp/B0DBJ4G83X) [**PG Tips Original | Black Tea Bags | Refreshing Flavourful & Full-Bodied | Perfect Flavour Release | 80 Plant Based Biodegradable Teabags**PG Tips**£2.74**569 rev2y ago](https://www.amazon.co.uk/dp/B0CJFTGJBX) [**Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags**Twinings**£2.39**227 rev3y ago](https://www.amazon.co.uk/dp/B0BT1TL7LC) [**Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags**Twinings**£2.29**1,204 rev3y ago](https://www.amazon.co.uk/dp/B0BRKYTTFN) [**Morrisons Everyday Tea 80 Tea Bags 232g**Morrisons**£1.36**433 rev4y ago](https://www.amazon.co.uk/dp/B09QJ215SD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glengettie Black Tea 80 Tea Bags Strong Welsh Brew Since 1952**Glengettie**£2.25**4.4★**▲ 127%**](https://www.amazon.co.uk/dp/B000VIDNX2) [**Yorkshire Tea Total 600 Tea Bags (Pack of 1.875 kg)**Yorkshire Tea**£15.81**4.8★**▲ 52%**](https://www.amazon.co.uk/dp/B07JXK2C7V) [**Yorkshire Tea Bags 240 each**Taylors of Harrogate**£7.68**4.8★**▲ 34%**](https://www.amazon.co.uk/dp/B016BQOM46) [**Tetley Original Black Tea Bags - Full Flavoured British Brew - Perfect for Breakfast or Anytime - Rainforest Alliance Certified - 240 Teabags (1 Pack)**Tetley**£4.49**4.7★**▲ 27%**](https://www.amazon.co.uk/dp/B000J6BHP2) [**Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags**Twinings**£2.39**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0BT1TL7LC)
**~~View all trending →~~**
## **What buyers say about tea bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Excellent value for money”*
**Taste-Overall**25%
*“Good taste”*
**Quality-Overall**12%
*“Excellent product”*
**Flavor**9%
*“Nice flavour selection”*
**Advertised Vs Actual Product**6%
*“Arrived as described”*
**Vegan/Organic**4%
*“Good organic tea”*
**Size-Overall**3%
*“Good size”*
**Freshness**1%
*“Refreshing”*
**Caffeine Content**1%
*“Each tea is caffeine-free”*
**Blend/Ratio**1%
*“Great mix for all to enjoy”*
### **What buyers complain about **
**Taste-Overall**22%
*“No taste”*
**Strength**10%
*“not very strong”*
**Value For Money**8%
*“Overpriced”*
**Flavor**8%
*“slightly weak flavour”*
**Quality-Overall**7%
*“the tea itself isn't very good”*
**Advertised Vs Actual Product**4%
*“I don't understand the description of the t-bags”*
**Size-Overall**3%
*“Not fit for use”*
**Bitter**3%
*“Even when I adjusted the brewing time and added milk, I found it had quite a robust, slightly bitter taste that just wasnt to my liking”*
**Stale/Rotten/Spoiled**2%
*“No foiled wrapped tea bags, no freshness and the taste is very weak”*
**Dilute/Watery**2%
*“these one are diluted”*
## **Common questions**
- **Is tea bags profitable to sell on Amazon United Kingdom?**
- The niche generates £1.8M/yr across 28 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the tea bags niche?**
- 9 brands and 199 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in tea bags?**
- Top complaints mined from reviews: Taste-Overall, Strength, Value For Money. The return rate is 0.0%.
- **When does demand for tea bags peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the tea bags niche?**
- Listings span £1.36–£30.61; the average listing price is £8.58 (sweet spot $15–$100). The average incumbent carries 3,212 reviews — the moat a new listing must climb.
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