---
title: "Tayto Crisps — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tayto-crisps"
last_updated: "2026-07-31T16:16:28.742Z"
locale: en
meta:
description: "Niche score 42/100 · £97K/yr market · 138K searches/yr · £11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £97K/yr market · 138K searches/yr · £11.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tayto Crisps — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **tayto crisps**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 12Conversion 66Competition 31Returns 100Price range 33Avg price 50Brand share 0Review moat 71Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****643.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£11.95**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.05–£21.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£97K**
£97K/yr · 138K searches
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tayto crisps is a £97K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tayto crisps market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£72K–£96K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#411**
- **Page quality**
- **0%**
- **Prime**
- **27%**
- **Sponsored**
- **7%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Tayto77% - SHANZA DEPARTMENTAL'S13% - shopior6% - Sweet Things4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
5K4KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/tayto-crisps/trend)
## **Top tayto crisps search terms**
- **tayto crisps**81K/yr-26.2%3.7% conv. - **tayto**25K/yr-21.9%3.1% conv. - **tayto cheese and onion crisps**10K/yr-12.8%7.3% conv. - **tayto crisps multipack box**4K/yr+24.8%4.2% conv. - **taytos crisps**5K/yr-6.7%3.9% conv. - **taytos**5K/yr-33.7%4.5% conv. - **tayto crisps box**7K/yr-70.1%2.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tayto-crisps/search-terms)
## **Top tayto crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tayto 36 x 25g Mix Box Potato Flavoured Chips 8 x Cheese & Onion 8 x Smoky Bacon.6 x Wuster Sauce 6 x Prawn Cocktail 6 x Spring Onion 2 x Salt & Vinegar**Tayto**£20.84**4.0★59 rev](https://www.amazon.co.uk/dp/B0FK3XXYJD) [2**Tayto Cheese and Onion flavour crisps from Ireland (24x25g Packs) by Tayto**Tayto**£13.84**4.6★2,047 rev](https://www.amazon.co.uk/dp/B01KAQJK86) [3**Tayto 20 x 25g**Tayto**£12.05**3.5★3 rev](https://www.amazon.co.uk/dp/B0GMRM9DHG) [4**Tayto Cheese & Onion Flavour Potato Crisps 20 x 25g**Tayto**£13.26**4.6★2,047 rev](https://www.amazon.co.uk/dp/B07BTCPC66) [5**Tayto Variety Pack (12 x 25g Packs of Irish Tayto)**Tayto**£11.29**4.4★1,025 rev](https://www.amazon.co.uk/dp/B011A3411E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tay-to Cheese & Onion Crisps Multipack 18 x 25g | Classic Potato Chips | Lunchbox Snack Bags | Crunchy Savoury Snacks**SHANZA DEPARTMENTAL'S**£8.37**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GZL73RFD) [**Tay-to Assorted Flavour Potato Crisps 18 x 25g Multipack | Crunchy Crisps for Lunchboxes Sharing & Parties | Mixed Variety Snack Bags**SHANZA DEPARTMENTAL'S**£8.31**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZKNPZXF) [**Tayto Crisps Flavoured British Potato Chips & Corn Snacks | 6xCheese Onion Smoky Bacon Wuster Sauce Prawn Cocktail and Spring Onion Party Lunchbox Crispy Packs (6 x Mix Pack Assorted -Pack 6)**shopior**£16.51**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GCB1MC6K) [**Tayto 20 x 25g**Tayto**£12.05**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRM9DHG) [**Tayto 36 x 25g Mix Box Potato Flavoured Chips 8 x Cheese & Onion 8 x Smoky Bacon.6 x Wuster Sauce 6 x Prawn Cocktail 6 x Spring Onion 2 x Salt & Vinegar**Tayto**£20.84**59 rev12mo ago](https://www.amazon.co.uk/dp/B0FK3XXYJD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tay-to Assorted Flavour Potato Crisps 18 x 25g Multipack | Crunchy Crisps for Lunchboxes Sharing & Parties | Mixed Variety Snack Bags**SHANZA DEPARTMENTAL'S**£8.31**0.0★**▲ 367%**](https://www.amazon.co.uk/dp/B0GZKNPZXF) [**Tay-to Cheese & Onion Crisps Multipack 18 x 25g | Classic Potato Chips | Lunchbox Snack Bags | Crunchy Savoury Snacks**SHANZA DEPARTMENTAL'S**£8.37**5.0★**▲ 363%**](https://www.amazon.co.uk/dp/B0GZL73RFD) [**Tayto 20 x 25g**Tayto**£12.05**3.5★**▲ 132%**](https://www.amazon.co.uk/dp/B0GMRM9DHG) [**Tayto Crisps Flavoured British Potato Chips & Corn Snacks | 6xCheese Onion Smoky Bacon Wuster Sauce Prawn Cocktail and Spring Onion Party Lunchbox Crispy Packs (6 x Mix Pack Assorted -Pack 6)**shopior**£16.51**3.8★**▲ 75%**](https://www.amazon.co.uk/dp/B0GCB1MC6K) [**Tayto Cheese & Onion Crisps ( 16 X 37g )**Tayto**£21.37**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B01F2KHPT6)
**~~View all trending →~~**
## **What buyers say about tayto crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Crispiness**67%
*“Brilliant crisps”*
**Taste-Overall**15%
*“Lovely taste”*
**Gifting Purpose**6%
*“A fun present”*
**Quality-Overall**6%
*“Quality products”*
**Freshness**3%
*“really fresh no stale crisps”*
**Value For Money**2%
*“they are good value”*
**Flavor**2%
*“not too strong flavours”*
### **What buyers complain about **
**Taste-Overall**43%
*“The prawn cocktail ones are the worst thing I have ever tasted”*
**Flavor**14%
*“The other flavours are like eating a shrug or an eye roll”*
**Crispiness**14%
*“Crisps without the advertised packaging”*
**Advertised Vs Actual Product**14%
*“Not as described”*
**Quality-Overall**7%
*“not as nice as they used to be”*
**Burnt/Roasted/Overbaked**7%
*“I found there was quite a bit of hard burnt bits in them”*
## **Common questions**
- **Is tayto crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the tayto crisps niche?**
- 4 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tayto crisps?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Crispiness. The return rate is 0.0%.
- **When does demand for tayto crisps peak?**
- Demand peaks in Mar–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the tayto crisps niche?**
- Listings span £2.05–£21.37; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 643 reviews — the moat a new listing must climb.
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