---
title: "Tassimo Decaffeinated Coffee Pods — £246K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tassimo-decaffeinated-coffee-pods"
last_updated: "2026-07-31T16:13:57.829Z"
locale: en
meta:
description: "Niche score 46/100 · £246K/yr market · 99K searches/yr · £19.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £246K/yr market · 99K searches/yr · £19.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tassimo Decaffeinated Coffee Pods — £246K/yr Amazon UK Niche (2026) - Flapen"
---
# **tassimo decaffeinated coffee pods**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 11Conversion 96Competition 19Returns 100Price range 75Avg price 85Brand share 0Review moat 68Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£19.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.93–£39.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****774.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£246K**
£246K/yr · 99K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tassimo decaffeinated coffee pods is a £246K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tassimo decaffeinated coffee pods market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£192K–£239K**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Tassimo87% - Ditac10% - Mondelez International3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/tassimo-decaffeinated-coffee-pods/trend)
## **Top tassimo decaffeinated coffee pods search terms**
- **tassimo decaf coffee pods**42K/yr-27.5%12.4% conv. - **tassimo coffee pods decaf**13K/yr-36.3%11.8% conv. - **tassimo decaf**11K/yr-25.9%12.4% conv. - **decaf tassimo coffee pods**11K/yr-32.2%11.2% conv. - **tassimo decaffeinated coffee pods**9K/yr-26.8%12.2% conv. - **tassimo coffee pods decaffeinated**5K/yr-11.9%15.4% conv. - **tassimo decaf latte coffee pods**4K/yr-20.5%3.4% conv. - **tassimo pods decaf**5K/yr-37.5%6.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tassimo-decaffeinated-coffee-pods/search-terms)
## **Top tassimo decaffeinated coffee pods products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£25K20%£49K30%£74K40%£98K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tassimo Kenco Americano Decaff Coffee Pods x16 (Pack of 5 Total 80 Drinks)**Tassimo**£20.84**4.6★4,251 rev](https://www.amazon.co.uk/dp/B00J41BQG8) [2**Tassimo LOR Espresso Decaffeinato Coffee Pods x16 (Pack of 5 Total 80 Drinks)**Tassimo**£25.93**4.6★739 rev](https://www.amazon.co.uk/dp/B00BK4FQB8) [3**Tassimo T Discs Kenco Americano Decaf (2 Pack 32 T Discs/pods) 32 Servings**Ditac**£10.93**4.6★832 rev](https://www.amazon.co.uk/dp/B06XFKX5BB) [4**Tassimo Decaf Variety Pack Coffee Pods (Pack of 5 Total 80 Capsules) Kenco Americano LOR Marcilla & Café Hag**Tassimo**£29.05**4.5★28 rev](https://www.amazon.co.uk/dp/B0FTW87GN1) [5**Tassimo Cafe HAG Crema Decaffeinated Coffee Pods - 5 Packs (80 Drinks)**Tassimo**£26.19**4.5★746 rev](https://www.amazon.co.uk/dp/B007F8TVSW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tassimo Decaf Variety Pack Coffee Pods (Pack of 5 Total 80 Capsules) Kenco Americano LOR Marcilla & Café Hag**Tassimo**£29.05**28 rev9mo ago](https://www.amazon.co.uk/dp/B0FTW87GN1) [**Tassimo Decaf Latte Coffee T-Discs: 48x Costa Latte Milk & 48x LOr Espresso Decaf Pods (Sold Loose)**Tassimo**£39.84**72 rev2y ago](https://www.amazon.co.uk/dp/B0D17JF98T) [**Tassimo LOr Decaffeinato - 16 Capsules**Tassimo**£8.34**193 rev7y ago](https://www.amazon.co.uk/dp/B0751H9Y3Z) [**Tassimo Kenco Decaffeinated Pods (16 pack)**Tassimo**£6.93**293 rev9y ago](https://www.amazon.co.uk/dp/B06XX47SML) [**Tassimo T Discs Kenco Americano Decaf (2 Pack 32 T Discs/pods) 32 Servings**Ditac**£10.93**832 rev9y ago](https://www.amazon.co.uk/dp/B06XFKX5BB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tassimo Kenco Decaffeinated Pods (16 pack)**Tassimo**£6.93**4.5★**▲ 107%**](https://www.amazon.co.uk/dp/B06XX47SML) [**Tassimo Decaf Variety Pack Coffee Pods (Pack of 5 Total 80 Capsules) Kenco Americano LOR Marcilla & Café Hag**Tassimo**£29.05**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B0FTW87GN1) [**Tassimo Café HAG Crema Decaffeinated 16 T-Discs**Mondelez International**£9.42**4.3★**▲ 27%**](https://www.amazon.co.uk/dp/B0077B9JT8) [**Tassimo LOr Decaffeinato - 16 Capsules**Tassimo**£8.34**4.6★**— 2%**](https://www.amazon.co.uk/dp/B0751H9Y3Z) [**Tassimo Decaf Latte Coffee T-Discs: 48x Costa Latte Milk & 48x LOr Espresso Decaf Pods (Sold Loose)**Tassimo**£39.84**4.6★**— 1%**](https://www.amazon.co.uk/dp/B0D17JF98T)
**~~View all trending →~~**
## **What buyers say about tassimo decaffeinated coffee pods**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Coffee is tasty and creamy”*
**Value For Money**24%
*“Good price good coffee and good delivery”*
**Caffeine Content**19%
*“Very nice decaf coffee used with the creamier milk makes a nice latte if you cant drink caffeinated”*
**Quality-Overall**12%
*“Good value and quality”*
**Advertised Vs Actual Product**10%
*“As advertised arrived quite quickly”*
**Flavor**3%
*“Lovely flavour”*
**Color**1%
*“I now know that aside from the amercano decaf the yellow ones are also very good”*
**Ease Of Use**1%
*“handy to always have in the cupboard”*
### **What buyers complain about **
**Value For Money**39%
*“Waste of money”*
**Functionality-Overall**13%
*“The pods don't work”*
**Taste-Overall**11%
*“don't taste so great”*
**Size-Overall**9%
*“it's a real shame that these pods don't come in the larger portion size - I'm always left wanting a little bit more”*
**Burnt/Roasted/Overbaked**5%
*“Unfortunately a large number of decaf pods have burst when I used them”*
**Quality-Overall**5%
*“Worst coffee pods ever”*
**Sweetness**2%
*“Its not as sweet as the latte”*
**Flavor**1%
*“pretty disappointed in two of the flavours”*
## **Common questions**
- **Is tassimo decaffeinated coffee pods profitable to sell on Amazon United Kingdom?**
- The niche generates £246K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tassimo decaffeinated coffee pods niche?**
- 3 brands and 50 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tassimo decaffeinated coffee pods?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for tassimo decaffeinated coffee pods peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the tassimo decaffeinated coffee pods niche?**
- Listings span £6.93–£39.84; the average listing price is £19.15 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.
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