---
title: "Tandoori Masala Powder — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tandoori-masala-powder"
last_updated: "2026-07-31T11:50:35.051Z"
locale: en
meta:
description: "Niche score 34/100 · £86K/yr market · 144K searches/yr · £5.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £86K/yr market · 144K searches/yr · £5.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tandoori Masala Powder — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **tandoori masala powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 19Conversion 91Competition 10Returns 100Price range 0Avg price 15Brand share 0Review moat 71Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****667.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£86K**
£86K/yr · 144K searches
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.39**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.96–£10.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tandoori masala powder is a £86K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tandoori masala powder market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£108K–£135K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Rajah58% - Old India18% - TRS13% - SpiceMasters.co.uk6% - SALDVA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -11.8% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/tandoori-masala-powder/trend)
## **Top tandoori masala powder search terms**
- **tandoori masala powder**37K/yr-3.8%16.6% conv. - **rajah spices**31K/yr-19.9%1.1% conv. - **tandoori masala**15K/yr+0.6%12.6% conv. - **tandoori powder**15K/yr+6.5%12.3% conv. - **rajah**21K/yr-36.4%0.5% conv. - **tandoori**9K/yr-5.5%2.4% conv. - **tandoori spice mix**8K/yr-2.6%10.3% conv. - **indus tandoori masala powder**3K/yr+4.9%2.4% conv. - **tandoori masala spice mix**4K/yr-64.5%12.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tandoori-masala-powder/search-terms)
## **Top tandoori masala powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£13K30%£26K45%£39K60%£52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rajah Spices Tandoori Masala Seasoning | Tandoori Seasoning Powder | Tandoori Rub | Tandoori Marinade | Tandoori Spice Mix | Tandoori Curry (100G)**Rajah**£0.96**4.6★2,525 rev](https://www.amazon.co.uk/dp/B009PM6Z2Q) [2**Old India Tandoori Masala 500g**Old India**£5.31**4.7★205 rev](https://www.amazon.co.uk/dp/B08LVH21WY) [3**TRS Tandoori Masala 1 x 400 g**TRS**£5.43**4.4★912 rev](https://www.amazon.co.uk/dp/B00FK944RG) [4**Old India Tandoori Masala Powder 500g**Old India**£5.70**4.6★297 rev](https://www.amazon.co.uk/dp/B08LVGMFMS) [5**Tandoori Masala Powder - Makes 5 Easy Family Curries - No Artificial Colours Flavourings or Preservatives - Hand Blended Premium Spices - Easy Recipes - Cook healthier meals**SpiceMasters.co.uk**£4.93**4.4★184 rev](https://www.amazon.co.uk/dp/B07ZP2NZLX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rajah Spices Pick & Mix Any 5 - Customisable Spice Selection - Choose From Ground Spices Whole Spices Masala Blends Seasonings and Curry Powder**Rajah**£10.49**107 rev2y ago](https://www.amazon.co.uk/dp/B0CSKPJFDR) [**Tandoori Rajah Aromatic Rub - 100% Natural BBQ Seasoning - Intense And Expressive-Taste Seasoning Mix For Amazing Meat Steaks - Large Jar (180g)**SALDVA**£7.26**25 rev5y ago](https://www.amazon.co.uk/dp/B0B4BK68B6) [**Tandoori Masala Powder - Makes 5 Easy Family Curries - No Artificial Colours Flavourings or Preservatives - Hand Blended Premium Spices - Easy Recipes - Cook healthier meals**SpiceMasters.co.uk**£4.93**184 rev5y ago](https://www.amazon.co.uk/dp/B07ZP2NZLX) [**Old India Tandoori Masala 500g**Old India**£5.31**205 rev5y ago](https://www.amazon.co.uk/dp/B08LVH21WY) [**Old India Tandoori Masala Powder 500g**Old India**£5.70**297 rev5y ago](https://www.amazon.co.uk/dp/B08LVGMFMS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tandoori Rajah Aromatic Rub - 100% Natural BBQ Seasoning - Intense And Expressive-Taste Seasoning Mix For Amazing Meat Steaks - Large Jar (180g)**SALDVA**£7.26**4.4★**▲ 76%**](https://www.amazon.co.uk/dp/B0B4BK68B6) [**Tandoori Masala Powder - Makes 5 Easy Family Curries - No Artificial Colours Flavourings or Preservatives - Hand Blended Premium Spices - Easy Recipes - Cook healthier meals**SpiceMasters.co.uk**£4.93**4.4★**▲ 16%**](https://www.amazon.co.uk/dp/B07ZP2NZLX) [**TRS Tandoori Masala 1 x 100 g**TRS**£3.07**4.5★**▲ 13%**](https://www.amazon.co.uk/dp/B00LAZYVWW) [**Old India Tandoori Masala Powder 500g**Old India**£5.70**4.6★**— 5%**](https://www.amazon.co.uk/dp/B08LVGMFMS) [**Rajah Spices Tandoori Masala Seasoning | Tandoori Seasoning Powder | Tandoori Rub | Tandoori Marinade | Tandoori Spice Mix | Tandoori Curry (100G)**Rajah**£0.96**4.6★**— 0%**](https://www.amazon.co.uk/dp/B009PM6Z2Q)
**~~View all trending →~~**
## **What buyers say about tandoori masala powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“Fantastic taste”*
**Spiciness**20%
*“Brilliant spice”*
**Value For Money**18%
*“Great value”*
**Flavor**15%
*“Flavorful”*
**Quality-Overall**7%
*“Quality product”*
**Blend/Ratio**5%
*“Excellent for marinating chicken mixed with yoghurt and lemon juice, absolutely gorgeous”*
**Cooking Instructions**3%
*“Overall, a reliable spice mix that works well for home cooking and is easy to store”*
**Advertised Vs Actual Product**2%
*“As seen”*
**Size-Overall**2%
*“Good size”*
**Salt Content**2%
*“Unbelievably salty bought previously with no complaints”*
### **What buyers complain about **
**Flavor**36%
*“Doesn't have the real flavour of Tandoori”*
**Ingredients-Overall**14%
*“unwanted ingredients”*
**Moist/Dry**14%
**Salt Content**14%
*“quite salty not as good as the original Rajah one”*
**Taste-Overall**7%
*“No taste I am afraid”*
**Artificial Colors**5%
*“It has a more intense red colour than other Tandoori powders I have used”*
## **Common questions**
- **Is tandoori masala powder profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 8 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the tandoori masala powder niche?**
- 5 brands and 29 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tandoori masala powder?**
- Top complaints mined from reviews: Flavor, Ingredients-Overall, Moist/Dry. The return rate is 0.0%.
- **When does demand for tandoori masala powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tandoori masala powder niche?**
- Listings span £0.96–£10.49; the average listing price is £5.39 (sweet spot $15–$100). The average incumbent carries 668 reviews — the moat a new listing must climb.
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