---
title: "Tahini — £231K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tahini"
last_updated: "2026-07-31T12:40:42.917Z"
locale: en
meta:
description: "Niche score 55/100 · £231K/yr market · 200K searches/yr. Prices mostly outside the sweet spot ($2.30–$12.70) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £231K/yr market · 200K searches/yr. Prices mostly outside the sweet spot ($2.30–$12.70) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tahini — £231K/yr Amazon UK Niche (2026) - Flapen"
---
# **tahini**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($2.30–$12.70) keeps it on the watch list.
Market size 44Growth 22Conversion 98Competition 47Returns 100Price range 0Avg price 19Brand share 71Review moat 68Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****768.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£231K**
£231K/yr · 200K searches
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.66**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.30–£12.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, tahini is a £231K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tahini market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£200K–£266K**
- units × avg price
- **Conversion rate**
- **17.4%**
- **Avg BSR**
- **#615**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **35%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**30%**
- Med Cuisine17% - Al'Fez12% - Al Nakhil12% - Fresh Olive11% - Pepperwood Organics11% - Achva7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/tahini/trend)
## **Top tahini search terms**
- **tahini**144K/yr-7.0%16.2% conv. - **tahini paste**36K/yr+3.7%15.6% conv. - **sesame paste**8K/yr-28.7%3.4% conv. - **tahini for hummus**3K/yr+47.4%18.9% conv. - **tahini sauce**6K/yr-13.9%8.4% conv. - **al arz tahini**3K/yr+9.0%3.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tahini/search-terms)
## **Top tahini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£18K12%£28K16%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Med Cuisine 100% Organic Tahini 200gr - A Sensationally Wholesome Roasted Sesame Sauce Using 100% Organic Humera Sesame Seeds 200gr**Med Cuisine**£4.26**4.5★366 rev](https://www.amazon.co.uk/dp/B0CN8ZN975) [2**Tahina Tahini Ground Sesame Seeds Oil Paste Al Nakhil 100% Natural 907g**Al Nakhil**£9.07**4.7★511 rev](https://www.amazon.co.uk/dp/B0844KKBXQ) [3**Belazu Authentic Tahini 500g**Fresh Olive**£5.90**4.6★840 rev](https://www.amazon.co.uk/dp/B0873R76TQ) [4**AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives**Al'Fez**£2.30**4.0★26 rev](https://www.amazon.co.uk/dp/B0FPGK6GWZ) [5**Achva Sesame Tahini Paste - Pack of 2 x 500G Roasted & Pure Stone Ground Ethiopian Sesame Seeds - Rich Creamy Taste for Hummus & Tahini Sauce - Kosher Vegan Gluten Free Peanut Free & Non-GMO**Achva**£9.90**4.4★895 rev](https://www.amazon.co.uk/dp/B086T342H9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eastanbul Tahini Paste for Hummus Tahin for Dubai Chocolate Tahini Cream Tahini Sauce 450g**Eastanbul**£7.76**115 rev2mo ago](https://www.amazon.co.uk/dp/B0DF5V5PQF) [**AlFez Tahini Squeezy Sauce 250g**Al'Fez**£2.68**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCRR51B) [**AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives**Al'Fez**£2.30**26 rev10mo ago](https://www.amazon.co.uk/dp/B0FPGK6GWZ) [**Trophi Tahini 300g**Trophi**£2.37**86 rev1y ago](https://www.amazon.co.uk/dp/B0FGDS9FL8) [**Med Cuisine 100% Organic Tahini 200gr - A Sensationally Wholesome Roasted Sesame Sauce Using 100% Organic Humera Sesame Seeds 200gr**Med Cuisine**£4.26**366 rev2y ago](https://www.amazon.co.uk/dp/B0CN8ZN975)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eastanbul Tahini Paste for Hummus Tahin for Dubai Chocolate Tahini Cream Tahini Sauce 450g**Eastanbul**£7.76**4.7★**▲ 297%**](https://www.amazon.co.uk/dp/B0DF5V5PQF) [**AlFez Natural Tahini Jar 125g 100% Roasted Sesame Seed Paste Authentic Smooth & Creamy Vegan Ingredient for Houmous Baba Ganoush Dressings Dips Sauces & Cooking - No Artificial Additives**Al'Fez**£2.30**4.0★**▲ 179%**](https://www.amazon.co.uk/dp/B0FPGK6GWZ) [**Tahini Paste**Cypressa**£3.12**4.4★**▲ 66%**](https://www.amazon.co.uk/dp/B01BGQW5FE) [**AlFez Tahini Squeezy Sauce 250g**Al'Fez**£2.68**2.0★**▲ 46%**](https://www.amazon.co.uk/dp/B0FQCRR51B) [**Organic Whole Sesame Tahini Paste - Unhulled & Stone-Ground - Silky Smooth Texture in Hummus Dips Dressings - Unsalted Nut-Free Kosher Paleo Keto 330g Glass Jar (2-Pack) Pepperwood Organics**Pepperwood Organics**£12.70**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B082DLNQQQ)
**~~View all trending →~~**
## **What buyers say about tahini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Can't beat the taste”*
**Quality-Overall**21%
*“Great product meets my demands”*
**Value For Money**9%
*“Good price”*
**Texture/Consistency-Overall**5%
*“Good consistency”*
**Flavor**5%
*“great flavour”*
**Advertised Vs Actual Product**3%
*“just right”*
**Ease Of Use**3%
*“Convenient way to buy”*
**Ingredients-Overall**2%
*“An essential ingredient in so many cuisines”*
**Vegan/Organic**2%
*“love organic and this is so useful”*
**Soft Feel**2%
*“smooth and creamy”*
### **What buyers complain about **
**Bitter**15%
*“Bitter”*
**Dilute/Watery**11%
*“Much too watery”*
**Value For Money**5%
*“for around 2 quid the quantity feels like poor value for money”*
**Size-Overall**4%
*“so this is much smaller”*
**Texture/Consistency-Overall**4%
*“gritty texture than others”*
**Oily/Greasy**3%
*“Somewhat thin and oily hence 1 star short,”*
**Thickness**3%
*“not very thick”*
**Taste-Overall**3%
*“Tasted directly to start with - felt like peanut 'butter'”*
**Advertised Vs Actual Product**2%
*“I bought this product because it claimed to be organic. However, I was very surprised to see that the product marketed as organic came in a plastic jar”*
**Powdered/Crumbled**2%
*“the jar it was in was hard to stir without overflowing”*
## **Common questions**
- **Is tahini profitable to sell on Amazon United Kingdom?**
- The niche generates £231K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the tahini niche?**
- 15 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in tahini?**
- Top complaints mined from reviews: Bitter, Dilute/Watery, Value For Money. The return rate is 0.0%.
- **When does demand for tahini peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tahini niche?**
- Listings span £2.30–£12.70; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 768 reviews — the moat a new listing must climb.
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