---
title: "Syrup — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/syrup"
last_updated: "2026-07-31T07:58:13.855Z"
locale: en
meta:
description: "Niche score 60/100 · £1.4M/yr market · 1.3M searches/yr · £11.37 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.4M/yr market · 1.3M searches/yr · £11.37 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Syrup — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **syrup**
**Launch it**
A $1.4M/yr market growing +44.2% this quarter with returns at 0.0% — clears our launch bar.
Market size 84Growth 65Conversion 84Competition 55Returns 100Price range 70Avg price 45Brand share 7Review moat 37Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.4M**
£1.4M/yr · 1.3M searches
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.00–£42.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+44.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£11.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,803.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, syrup is a £1.4M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **syrup market data**
- **Units sold / yr**
- **125K–150K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£1.4M–£1.7M**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **66%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**2%**
- Monin68% - Simply22% - Tate & Lyle3% - Bulk3% - Sweet Freedom1% - Torani1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.2% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/syrup/trend)
## **Top syrup search terms**
- **monin syrup**391K/yr+39.5%4.2% conv. - **caramel coffee syrup**257K/yr+41.8%15.4% conv. - **simply syrup**132K/yr+72.7%3.4% conv. - **caramel syrup**108K/yr+42.0%12.6% conv. - **monin**108K/yr+38.4%3.4% conv. - **monin caramel syrup**78K/yr+73.8%15.2% conv. - **caramel syrup for coffee**26K/yr+32.1%11.9% conv. - **monin coffee syrup**35K/yr+10.4%3.8% conv. - **coffee syrup monin**24K/yr+29.3%4.4% conv. - **simply**17K/yr+42.6%0.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/syrup/search-terms)
## **Top syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£54K8%£109K12%£163K16%£217K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simply Caramel Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)**Simply**£6.99**4.6★2,680 rev](https://www.amazon.co.uk/dp/B0866KVQCP) [2**MONIN Premium Caramel Syrup 1L for Coffee and Cocktails Vegan-Friendly**Monin**£10.83**4.7★9,171 rev](https://www.amazon.co.uk/dp/B004FNBHKA) [3**Monin Premium Caramel Sugar Free Syrup 1L For Coffee And Cocktails. Vegan-Friendly Allergen-Free 100 Percent Natural Flavours And Colourings. Sugar-Free Coffee Syrup**Monin**£11.26**4.6★8,079 rev](https://www.amazon.co.uk/dp/B005KLWA0M) [4**MONIN Premium Caramel Syrup 700 ml for Coffee and Cocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours and Colourings**Monin**£8.28**4.7★3,730 rev](https://www.amazon.co.uk/dp/B0026LLG7W) [5**Monin Caramel Syrup 1ltr and Pump**Monin**£15.80**4.6★1,402 rev](https://www.amazon.co.uk/dp/B00E0IQ2D2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tate & Lyle Pick Your Own Barista Sugar Syrups 4 x 750ml With Pump Options**Tate & Lyle**£21.27**303 rev1y ago](https://www.amazon.co.uk/dp/B0F19C1TQ9) [**Skinny Food Co Salted Caramel Syrup Zero Calorie 1L - Sugar Free Coffee Syrups For Tea Hot Chocolate Fruit Baking Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free - Syrups For Coffee Drinks**The Skinny Food Co**£9.43**645 rev3y ago](https://www.amazon.co.uk/dp/B0BF5M7BLP) [**Bulk Zero Calorie Barista Syrup Caramel 1 Litre**Bulk**£5.77**2,276 rev4y ago](https://www.amazon.co.uk/dp/B09TWQLVHF) [**MONIN Premium Salted Caramel Syrup 1L for Coffee & Cocktails Vegan**Monin**£11.29**819 rev5y ago](https://www.amazon.co.uk/dp/B08RC2HY2S) [**Simply Sugar Free Caramel Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)**Simply**£7.71**2,620 rev5y ago](https://www.amazon.co.uk/dp/B08QNY7WW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monin 1L (1000ML) Syrup for Coffee & Drinks. Pick Any 4 Bottles from 23+ Flavours Inc. Salted Caramel Hazelnut Strawberry Vanilla Chocolate Cookie Gingerbread Honeycomb and More**Monin**£42.66**4.7★**▲ 109%**](https://www.amazon.co.uk/dp/B0CHF6HPHV) [**Torani Puremade Caramel Sauce 468g Bottle**Torani**£10.04**4.7★**▲ 95%**](https://www.amazon.co.uk/dp/B0007TYMGW) [**MONIN Premium Strawberry Syrup 1L for Cocktails & Mocktails Vegan-Friendly**Monin**£9.94**4.7★**▲ 61%**](https://www.amazon.co.uk/dp/B004FN8QM2) [**Monin 1L (1000ML) Syrup for Coffee & Drinks. Pick Any 2 Bottles from 23+ Flavours Inc. Salted Caramel Hazelnut Strawberry Vanilla Chocolate Cookie Gingerbread Honeycomb and More**Monin**£23.89**4.7★**▲ 38%**](https://www.amazon.co.uk/dp/B0CHF7116X) [**Simply White Chocolate Syrup 1 Litre**Simply**£7.27**4.2★**▲ 30%**](https://www.amazon.co.uk/dp/B081QQVQKB)
**~~View all trending →~~**
## **What buyers say about syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Absolutely delicious”*
**Flavor**15%
*“Great vanilla flavour”*
**Value For Money**10%
*“Excellent value”*
**Sweetness**9%
*“Very sweet”*
**Quality-Overall**7%
*“Consistent product”*
**Caffeine Content**4%
*“it really elevates my coffee”*
**Artificial Sweeteners**2%
*“Lovely sugar syrup”*
**Advertised Vs Actual Product**2%
*“As described”*
**Nutritional Content**1%
*“low in calories”*
**Alcohol Flavor**1%
*“Best for cocktails”*
### **What buyers complain about **
**Taste-Overall**24%
*“Tastes awful”*
**Flavor**11%
*“Horrible taste, really chemically”*
**Sweetness**9%
*“the sweeter is overwhelming”*
**Artificial Sweeteners**5%
*“Only a very strong non-caloric sweetener flavored which makes you sick”*
**Value For Money**4%
*“I wouldnt reccomend for the price”*
**Dilute/Watery**4%
*“very very thin liquid”*
**Leak-Proof**3%
*“both of them leaked everywhere when you open it”*
**Quality-Overall**3%
*“the quality of the bottle is just ridiculous”*
**Salt Content**2%
*“This salted caramel syrup tastes horrible”*
**Size-Overall**2%
*“I am also wondering if the pumps I have for 1 L bottles would also be too big for the new size”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Leak-Proof**25%
**Flavor**13%
**Size-Overall**13%
**Smell**13%
**Value For Money**13%
## **Common questions**
- **Is syrup profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 32 tracked products. 90-day search growth is +44.2%. Flapen's verdict: Launch it (60/100).
- **How competitive is the syrup niche?**
- 8 brands and 86 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in syrup?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
- **When does demand for syrup peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the syrup niche?**
- Listings span £3.00–£42.66; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 2,804 reviews — the moat a new listing must climb.
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