---
title: "Search terms — swiss water decaf coffee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/swiss-water-decaf-coffee/search-terms"
last_updated: "2026-07-31T22:03:20.557Z"
locale: en
meta:
  description: "Niche score 54/100 · £82K/yr market · 57K searches/yr · £14.92 avg price. Soft demand (-14.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £82K/yr market · 57K searches/yr · £14.92 avg price. Soft demand (-14.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — swiss water decaf coffee - Flapen"
---

# **swiss water decaf coffee**

**Worth a look**

Shows low returns (0.0%), but soft demand (-14.5% this quarter) keeps it on the watch list.

Market size 20Growth 18Conversion 85Competition 61Returns 100Price range 65Avg price 74Brand share 25Review moat 87Quality gap 67

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****254.53**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£14.92**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£3.25–£36.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£82K**

£82K/yr · 57K searches

**Growth**

**Bad****-14.5%**

90-day search growth — must beat 0% to launch