---
title: "Swiss Water Decaf Coffee — £82K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/swiss-water-decaf-coffee"
last_updated: "2026-07-31T16:20:33.966Z"
locale: en
meta:
description: "Niche score 54/100 · £82K/yr market · 57K searches/yr · £14.92 avg price. Soft demand (-14.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £82K/yr market · 57K searches/yr · £14.92 avg price. Soft demand (-14.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Swiss Water Decaf Coffee — £82K/yr Amazon UK Niche (2026) - Flapen"
---
# **swiss water decaf coffee**
**Worth a look**
Shows low returns (0.0%), but soft demand (-14.5% this quarter) keeps it on the watch list.
Market size 20Growth 18Conversion 85Competition 61Returns 100Price range 65Avg price 74Brand share 25Review moat 87Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****254.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.92**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.25–£36.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£82K**
£82K/yr · 57K searches
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, swiss water decaf coffee is a £82K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swiss water decaf coffee market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£90K–£119K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 89%
**Open market**
**8%**
- Grumpy Mule70% - TRUESTART8% - Clipper Natural, Fair & Delicious4% - Chapter 4 Coffee Co4% - Mindful Coffee4% - EXHALE2% - Open — no brand owns it (7 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -14.5% search growth over the last 90 days.
2K1KBlack Friday '25Holiday '25Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/swiss-water-decaf-coffee/trend)
## **Top swiss water decaf coffee search terms**
- **grumpy mule ground coffee**17K/yr-7.8%17.7% conv. - **swiss water decaf coffee**16K/yr-17.1%3.5% conv. - **organic decaf coffee**12K/yr-21.8%6.0% conv. - **grumpy mule**8K/yr-8.2%9.5% conv. - **grumpy mule coffee**5K/yr-18.0%11.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/swiss-water-decaf-coffee/search-terms)
## **Top swiss water decaf coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£7K12%£10K16%£13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g**Grumpy Mule**£5.61**4.5★174 rev](https://www.amazon.co.uk/dp/B0DKDF56TK) [2**Grumpy Mule Colombia Planadas Organic (Ground Coffee) with notes of Caramel and Red Fruits 200g**Grumpy Mule**£5.63**4.3★715 rev](https://www.amazon.co.uk/dp/B00FC9G53A) [3**Grumpy Mule Easy Does It Swiss Water Organic (Decaf Ground Coffee) with notes of Milk Chocolate 200g**Grumpy Mule**£6.66**4.1★550 rev](https://www.amazon.co.uk/dp/B01CUDIQ0U) [4**Grumpy Mule Peru Café Feminino Organic (Ground Coffee) with notes of Dark Chocolate and Citrus 200g**Grumpy Mule**£5.75**4.3★270 rev](https://www.amazon.co.uk/dp/B072HNGJJ2) [5**Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g**Grumpy Mule**£5.47**4.2★78 rev](https://www.amazon.co.uk/dp/B0DKDFWY46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clipper Organic Caffeine Free Instant Coffee Alternative 1 x 100g**Clipper Natural, Fair & Delicious**£3.25**470 rev1y ago](https://www.amazon.co.uk/dp/B0F1DHDJVB) [**Grumpy Mule Kick-Ass House Blend Whole Coffee Beans with notes of Caramel and Milk Chocolate 1kg**Grumpy Mule**£22.94**41 rev1y ago](https://www.amazon.co.uk/dp/B0DKFTW7W4) [**Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g**Grumpy Mule**£5.61**174 rev1y ago](https://www.amazon.co.uk/dp/B0DKDF56TK) [**Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g**Grumpy Mule**£5.47**78 rev1y ago](https://www.amazon.co.uk/dp/B0DKDFWY46) [**Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g (Pack of 6 - Total 1.2kg)**Grumpy Mule**£30.53**3 rev1y ago](https://www.amazon.co.uk/dp/B0DKDF6WMM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mindful Coffee - Tranquil | Organic Swiss Water Decaf | Mycotoxin Free - Lab Tested | Freshly Roasted (ground for Aeropress 250G)**Mindful Coffee**£12.83**4.8★**▲ 122%**](https://www.amazon.co.uk/dp/B0BJ78N44R) [**Grumpy Mule Honduras La Labor Organic (Ground Coffee) with notes of Hazelnut and Dark Chocolate 200g**Grumpy Mule**£5.42**4.0★**▲ 113%**](https://www.amazon.co.uk/dp/B091ZC5LHS) [**TrueStart Instant Coffee Decaf 100g 1 Pack 55 Cups**TRUESTART**£4.14**4.1★**▲ 94%**](https://www.amazon.co.uk/dp/B0BHZSGYXP) [**Grumpy Mule Honduras La Labor Organic (Ground Coffee) with notes of Hazelnut and Dark Chocolate 200g (Pack of 6 - Total 1.2kg)**Grumpy Mule**£29.14**4.0★**▲ 81%**](https://www.amazon.co.uk/dp/B091ZHF3JD) [**Grumpy Mule Sumatra Mount Gayo Organic (Ground Coffee) with notes of Cocoa and Warm Spice 200g (Pack of 6 - Total 1.2kg)**Grumpy Mule**£32.54**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B00FC9GPKS)
**~~View all trending →~~**
## **What buyers say about swiss water decaf coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Strong taste”*
**Caffeine Content**17%
*“Really nice and creamy caffeine alternative”*
**Flavor**10%
*“a good strong flavour”*
**Value For Money**8%
*“Good value for money”*
**Quality-Overall**5%
*“Excellent quality, full flavour, and great value for money — easily one of the best decaf coffee beans Ive tried”*
**Smell**3%
*“The coffee bags smell lovely”*
**Vegan/Organic**3%
*“organic and natural”*
**Soft Feel**2%
*“Really smooth”*
**Advertised Vs Actual Product**2%
*“As described no complaints”*
**Bitter**1%
*“It's not a strong bitter taste, although it's a moderate strength it's very palatable and smooth”*
### **What buyers complain about **
**Taste-Overall**33%
*“Unpleasant taste”*
**Flavor**9%
*“Dont buy if you like a strong or even medium strength/flavour coffee”*
**Bitter**8%
*“I find it to be quite bitter”*
**Caffeine Content**6%
*“Trying not to have caffeine in my life”*
**Value For Money**5%
*“Not worth the money”*
**Smell**4%
*“But the smell of these is not great”*
**Quality-Overall**4%
*“Poor quality coffee”*
**Size-Overall**2%
*“Size isn't everything”*
**Strength**2%
*“Makes a very weak coffee”*
**Dilute/Watery**2%
*“If not grinded coffee is watery”*
## **Common questions**
- **Is swiss water decaf coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £82K/yr across 30 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the swiss water decaf coffee niche?**
- 13 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in swiss water decaf coffee?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Bitter. The return rate is 0.0%.
- **What does it cost to enter the swiss water decaf coffee niche?**
- Listings span £3.25–£36.62; the average listing price is £14.92 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.
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