---
title: "Reviews — sweets - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sweets/reviews"
last_updated: "2026-07-31T09:20:12.018Z"
locale: en
meta:
  description: "Niche score 66/100 · £3.6M/yr market · 8.2M searches/yr · £4.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £3.6M/yr market · 8.2M searches/yr · £4.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — sweets - Flapen"
---

# **sweets**

**Launch it**

A $3.6M/yr market growing +3.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 96Growth 29Conversion 84Competition 84Returns 100Price range 12Avg price 13Brand share 75Review moat 51Quality gap 52

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£3.6M**

£3.6M/yr · 8.2M searches

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,445.49**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.80**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.65–£16.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100