---
title: "Sweets Tub — £493K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sweets-tub"
last_updated: "2026-07-31T19:29:15.328Z"
locale: en
meta:
description: "Niche score 49/100 · £493K/yr market · 808K searches/yr · £6.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £493K/yr market · 808K searches/yr · £6.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweets Tub — £493K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweets tub**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 27Conversion 83Competition 70Returns 100Price range 13Avg price 19Brand share 0Review moat 52Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£493K**
£493K/yr · 808K searches
**Review moat**
**Good****1,411.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.87**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.95–£17.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sweets tub is a £493K/yr Amazon United Kingdom market (808K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweets tub market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£412K–£550K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **9%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**144**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 88%
**Open market**
**0%**
- HARIBO51% - Swizzels47% - Generic1% - GROVITS GROW WITH US!1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
45K35KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/sweets-tub/trend)
## **Top sweets tub search terms**
- **haribo sweets tub**149K/yr+4.4%8.4% conv. - **sweet tubs**111K/yr+7.1%3.3% conv. - **swizzels sweets**108K/yr-5.8%8.0% conv. - **tubs of sweets**104K/yr+8.2%3.1% conv. - **sweets tub**85K/yr-12.1%4.1% conv. - **haribo tubs**35K/yr+80.9%4.9% conv. - **haribo tub**50K/yr-26.4%7.5% conv. - **swizzels**48K/yr-12.6%6.3% conv. - **tub of sweets**40K/yr+12.0%5.8% conv. - **sweet tub**31K/yr-2.9%5.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sweets-tub/search-terms)
## **Top sweets tub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£20K8%£39K12%£59K16%£79K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets**Swizzels**£3.80**4.7★596 rev](https://www.amazon.co.uk/dp/B09YVLNY4V) [2**HARIBO Starmix Gummy and Foam Sweets 400g Sharing Tub**HARIBO**£2.64**4.4★1,671 rev](https://www.amazon.co.uk/dp/B071F51J7X) [3**HARIBO Giant Dummies 60 Pieces of Fruity Gummy Sweets 816g Tub**HARIBO**£5.55**4.5★575 rev](https://www.amazon.co.uk/dp/B0BQCGJL9N) [4**Swizzels Party Mix Tub 785g Retro Sweets in Bulk Vegan Friendly Family Favourite Sweets Ideal for Parties Birthdays Halloween Christmas large**Swizzels**£5.71**4.6★2,240 rev](https://www.amazon.co.uk/dp/B0BD5DPHNB) [5**Swizzels Big Party Sweets Mix Bag 900g - A Large Selection of Delicious & Fruity Sweet Treats Perfect for Parties and Special Occasions**Swizzels**£4.59**4.8★60 rev](https://www.amazon.co.uk/dp/B0BRQQPNK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haribo Sweets Sharing Tub Assorted Gummy Candies with Starmix Tangfastics Giant Strawbs Gone Mini Supermix 24 Treat Bags 600g**HARIBO**£4.02**152 rev11mo ago](https://www.amazon.co.uk/dp/B0FM6L3CB1) [**Haribo 465137 Starmix 1.4kg (Pack Of 1) | Sold by Bargain Hub**Generic**£12.88**18 rev2y ago](https://www.amazon.co.uk/dp/B0GK1NLG8R) [**Swizzels Sweet Tubs Giant Fun Gums Foam Mushrooms Fruit Flavour Sweet Gums Sharing Tub of Sweets Free from Artificial Colours (120 Sweets Approximately)**Swizzels**£5.87**182 rev3y ago](https://www.amazon.co.uk/dp/B0CB4PYKJC) [**Swizzels Sweet Teeth N Toothbrush Foam Gums Fruit Flavour Sharing Tub Free from Artificial Colours 120 Sweets Approximately**Swizzels**£6.57**286 rev3y ago](https://www.amazon.co.uk/dp/B0CB4QPVFQ) [**Swizzels Big Party Sweets Mix Bag 900g - A Large Selection of Delicious & Fruity Sweet Treats Perfect for Parties and Special Occasions**Swizzels**£4.59**60 rev3y ago](https://www.amazon.co.uk/dp/B0BRQQPNK9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haribo Tangfastics Party Tub 1kg**HARIBO**£6.28**4.7★**▲ 266%**](https://www.amazon.co.uk/dp/B07CQL6319) [**Haribo 465137 Starmix 1.4kg (Pack Of 1) | Sold by Bargain Hub**Generic**£12.88**4.5★**▲ 233%**](https://www.amazon.co.uk/dp/B0GK1NLG8R) [**HARIBO Starmix Gummy and Foam Sweets 400g Sharing Tub**HARIBO**£2.64**4.4★**▲ 204%**](https://www.amazon.co.uk/dp/B071F51J7X) [**Swizzels Big Party Sweets Mix Bag 900g - A Large Selection of Delicious & Fruity Sweet Treats Perfect for Parties and Special Occasions**Swizzels**£4.59**4.8★**▲ 202%**](https://www.amazon.co.uk/dp/B0BRQQPNK9) [**Swizzels Sweet Shop Favourites Classic Sweet Mix 650g Tub of Assorted Retro Sweets**Swizzels**£3.80**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B09YVLNY4V)
**~~View all trending →~~**
## **What buyers say about sweets tub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**28%
*“Sweet treat”*
**Taste-Overall**22%
*“Great treat”*
**Value For Money**20%
*“Decent price”*
**Quality-Overall**6%
*“Great product very pleased with purchase”*
**Size-Overall**4%
*“Great size”*
**Gifting Purpose**4%
*“Ideal gift”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Flavor**2%
*“The flavour and taste is of the great Genuine Haribo we have come to know and love, with its lovely chewy shapes and textures”*
**Vegan/Organic**1%
*“are vegan”*
**Ease Of Chewing/Swallowing**1%
*“Sweet chews”*
### **What buyers complain about **
**Value For Money**13%
*“Expensive”*
**Advertised Vs Actual Product**12%
*“Not as pictured”*
**Size-Overall**11%
*“Very big bag”*
**Taste-Overall**9%
*“I am very disappointed not about the taste”*
**Moist/Dry**8%
*“Sweets arrived all wet and horrible”*
**Sweetness**8%
*“They are the sugar ones that are harder”*
**Quality-Overall**6%
*“storage possibly ruined the quality of the product”*
**Durability**4%
*“They didnt last very long”*
**Smell**2%
*“smell soon as u open the box no wonder why there so cheep”*
**Ease Of Use**2%
*“some are difficult to unwrap”*
### **Top return reasons **
**Size-Overall**100%
## **Common questions**
- **Is sweets tub profitable to sell on Amazon United Kingdom?**
- The niche generates £493K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sweets tub niche?**
- 4 brands and 144 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sweets tub?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.0%.
- **When does demand for sweets tub peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the sweets tub niche?**
- Listings span £0.95–£17.16; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.
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