---
title: "Sweet Wine — £179K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sweet-wine"
last_updated: "2026-07-31T15:06:06.992Z"
locale: en
meta:
description: "Niche score 42/100 · £179K/yr market · 264K searches/yr · £8.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £179K/yr market · 264K searches/yr · £8.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet Wine — £179K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweet wine**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 9Conversion 78Competition 13Returns 99Price range 72Avg price 24Brand share 3Review moat 85Quality gap 67
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****292.27**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.02–£42.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£179K**
£179K/yr · 264K searches
**Avg price**
**Bad****£8.79**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sweet wine is a £179K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet wine market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£176K–£220K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Echo Falls51% - MARTINI28% - GIFT CREATION14% - Marchesini3% - i heart Wines3% - Carlo Rossi1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -32.9% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Nov, Dec · busiest ÷ quietest = 10.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/sweet-wine/trend)
## **Top sweet wine search terms**
- **echo falls**55K/yr-39.3%4.2% conv. - **asti**47K/yr-5.6%8.4% conv. - **blue echo falls**14K/yr-16.8%1.4% conv. - **sweet wine**21K/yr-10.4%0.6% conv. - **asti martini**27K/yr-33.5%9.7% conv. - **echo falls fruit fusion**10K/yr-52.1%3.2% conv. - **asti spumante**22K/yr+3.6%5.8% conv. - **martini asti**18K/yr-13.9%10.1% conv. - **blue echo falls wine**5K/yr+10.2%1.6% conv. - **echo falls blue raspberry wine**4K/yr-17.1%2.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sweet-wine/search-terms)
## **Top sweet wine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£36K30%£54K40%£72K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MARTINI Asti Sparkling Wine 7.5% ABV 75cl / 750ml Medium-Sweet Italian Wine**MARTINI**£5.49**4.8★1,703 rev](https://www.amazon.co.uk/dp/B016IQ0X2O) [2**Echo Falls Fruit Fusion Blue Raspberry 9% 75cl**Echo Falls**£5.68**3.4★3 rev](https://www.amazon.co.uk/dp/B0GSS4B4Z1) [3**Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink**GIFT CREATION**£42.80**4.5★2 rev](https://www.amazon.co.uk/dp/B0GYDWPQZV) [4**Echo Falls Summer Berries 9% 75cl**Echo Falls**£5.06**4.6★40 rev](https://www.amazon.co.uk/dp/B09VKCFHTT) [5**Echo Falls Watermelon & Kiwi Fusion 75cl**Echo Falls**£4.02**4.6★22 rev](https://www.amazon.co.uk/dp/B0D9MJVWB4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink**GIFT CREATION**£42.80**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GYDWPQZV) [**Echo Falls Fruit Fusion Blue Raspberry 9% 75cl**Echo Falls**£5.68**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GSS4B4Z1) [**Echo Falls Watermelon & Kiwi Fusion 75cl**Echo Falls**£4.02**22 rev2y ago](https://www.amazon.co.uk/dp/B0D9MJVWB4) [**Marchesini Asti Docg 75cl**Marchesini**£5.37**19 rev2y ago](https://www.amazon.co.uk/dp/B0D66W7KY1) [**Echo Falls Summer Berries 9% 75cl**Echo Falls**£5.06**40 rev4y ago](https://www.amazon.co.uk/dp/B09VKCFHTT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Echo Falls Fruit Fusion Blue Raspberry Wine Drink 9% ABV 75cl Bottles (Case of 6) Sweet Blue Raspberry Flavoured Fruit Wine Ready to Serve Party & Sharing Drink**GIFT CREATION**£42.80**4.5★**▲ 254%**](https://www.amazon.co.uk/dp/B0GYDWPQZV) [**Echo Falls Fruit Fusion Blue Raspberry 9% 75cl**Echo Falls**£5.68**3.4★**▲ 148%**](https://www.amazon.co.uk/dp/B0GSS4B4Z1) [**Echo Falls Fruit Fusion Strawberry & Lime Rose 75 cl**Echo Falls**£4.70**3.5★**▲ 61%**](https://www.amazon.co.uk/dp/B07PP2Z7N4) [**Echo Falls White Zinfandel Rose Wine 75cl (alcohol percentage may vary)**Echo Falls**£5.79**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B0043XD7DW) [**Echo Falls Watermelon & Kiwi Fusion 75cl**Echo Falls**£4.02**4.6★**— 5%**](https://www.amazon.co.uk/dp/B0D9MJVWB4)
**~~View all trending →~~**
## **What buyers say about sweet wine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Taste is amazing”*
**Alcohol Flavor**25%
*“Nice wine”*
**Sweetness**22%
*“Best sweet wine”*
**Flavor**6%
*“Love the flavour”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Cork won't budge”*
**Sweetness**20%
*“Too sweet, not sure if this should be classified as wine”*
**Alcohol Content**17%
*“You cant really taste the alcohol which can be deceiving”*
**Value For Money**10%
*“Find cheaper”*
**Advertised Vs Actual Product**10%
*“only 9.5% so misleading information”*
## **Common questions**
- **Is sweet wine profitable to sell on Amazon United Kingdom?**
- The niche generates £179K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the sweet wine niche?**
- 6 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in sweet wine?**
- Top complaints mined from reviews: Functionality-Overall, Sweetness, Alcohol Content. The return rate is 0.3%.
- **When does demand for sweet wine peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 10.8× the quietest.
- **What does it cost to enter the sweet wine niche?**
- Listings span £4.02–£42.80; the average listing price is £8.79 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.
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