---
title: "Sweet Vermouth — £253K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sweet-vermouth"
last_updated: "2026-07-31T19:32:23.233Z"
locale: en
meta:
description: "Niche score 45/100 · £253K/yr market · 108K searches/yr · £13.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £253K/yr market · 108K searches/yr · £13.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet Vermouth — £253K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweet vermouth**
**Skip it**
A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 18Conversion 98Competition 11Returns 99Price range 58Avg price 67Brand share 27Review moat 60Quality gap 18
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,119.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£7.64–£25.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£253K**
£253K/yr · 108K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, sweet vermouth is a £253K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet vermouth market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£210K–£280K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**6%**
- MARTINI48% - Punt E Mes16% - Cinzano13% - ANTICA FORMULA7% - Cocchi6% - Campari5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/sweet-vermouth/trend)
## **Top sweet vermouth search terms**
- **sweet vermouth**27K/yr-7.1%9.2% conv. - **martini rosso**33K/yr-21.4%16.2% conv. - **vermouth rosso**20K/yr-16.1%10.2% conv. - **red vermouth**14K/yr-30.1%11.0% conv. - **punt e mes vermouth**5K/yr+12.7%25.8% conv. - **martini rosso vermouth**5K/yr+0.7%19.3% conv. - **sweet red vermouth**3K/yr+3.4%9.9% conv. - **punt e mes**2K/yr+21.2%20.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sweet-vermouth/search-terms)
## **Top sweet vermouth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£38K30%£76K45%£114K60%£152K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs**MARTINI**£8.86**4.7★248 rev](https://www.amazon.co.uk/dp/B0F1G9QLP8) [2**Punt e Mes Vermouth 75cl 16% ABV Italian Red Vermouth Carpano Bitter Infusion of Up to 50 Herbs Ideal in Negroni or Mi-To Cocktail Original Recipe from 1870 Gift Idea**Punt E Mes**£12.46**4.7★1,033 rev](https://www.amazon.co.uk/dp/B004EAFFIE) [3**Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif**Cinzano**£7.64**4.7★1,475 rev](https://www.amazon.co.uk/dp/B014DSMGY2) [4**Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi**Cocchi**£20.77**4.8★790 rev](https://www.amazon.co.uk/dp/B00BYR9TUK) [5**Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni**Campari**£13.31**4.8★4,470 rev](https://www.amazon.co.uk/dp/B003ZIU1O4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs**MARTINI**£8.86**248 rev1y ago](https://www.amazon.co.uk/dp/B0F1G9QLP8) [**Discarded Sweet Cascara Red Vermouth I 21% vol I 50cl I Award-Winning Zero-Waste Sweet Red Vermouth**Discarded**£14.14**129 rev7y ago](https://www.amazon.co.uk/dp/B07SN66KVW) [**Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea**ANTICA FORMULA**£11.12**413 rev11y ago](https://www.amazon.co.uk/dp/B00T7R45GW) [**Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif**Cinzano**£7.64**1,475 rev13y ago](https://www.amazon.co.uk/dp/B014DSMGY2) [**Cocchi Vermouth Di Torino | 75cl | 16 percent | Sweet Red Italian Vermouth | Bittersweet with Notes of Dried Fruit & Delicate Spices | Celebrate Negroni Week with Cocchi**Cocchi**£20.77**790 rev13y ago](https://www.amazon.co.uk/dp/B00BYR9TUK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carpano Antica Formula Vermouth Rosso 37.5cl 16.5% ABV Italian Red Vermouth White Wines from Italy with Premium Botanicals Ideal for Negroni Sbagliato Original Recipe Gift Idea**ANTICA FORMULA**£11.12**4.8★**▲ 24%**](https://www.amazon.co.uk/dp/B00T7R45GW) [**Campari 70cl 25% ABV Bitter Aperitif - The Heart of the Negroni**Campari**£13.31**4.8★**▲ 20%**](https://www.amazon.co.uk/dp/B003ZIU1O4) [**Discarded Sweet Cascara Red Vermouth I 21% vol I 50cl I Award-Winning Zero-Waste Sweet Red Vermouth**Discarded**£14.14**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B07SN66KVW) [**Cinzano Classico Rosso 75 cl 15% ABV - Italian Vermouth Aperitif**Cinzano**£7.64**4.7★**— 7%**](https://www.amazon.co.uk/dp/B014DSMGY2) [**MARTINI Rosso Red Vermouth Aperitivo 15% ABV 75cl / 750ml Sweet Vermouth Infused with Regional Herbs**MARTINI**£8.86**4.7★**— 5%**](https://www.amazon.co.uk/dp/B0F1G9QLP8)
**~~View all trending →~~**
## **What buyers say about sweet vermouth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“Very distinctive taste”*
**Value For Money**17%
*“the offer on Amazon at £10.50 is certainly the cheapest I can find it so it's a great buy here”*
**Blend/Ratio**15%
*“it is very distinguishable even when mixed”*
**Advertised Vs Actual Product**11%
*“Same as always”*
**Sweetness**9%
*“If you haven't tried it, rosso is quite a sweet, versatile drink”*
**Flavor**9%
*“aromatic”*
**Alcohol Flavor**6%
*“Works brilliantly in cocktails”*
**Quality-Overall**6%
*“ok. Better than shop brands”*
### **What buyers complain about **
**Taste-Overall**50%
*“It tastes less like a manufactured product and more like a direct snapshot of the vineyards soil and sunlight”*
**Size-Overall**11%
*“Shame it's not a bigger bottle”*
## **Common questions**
- **Is sweet vermouth profitable to sell on Amazon United Kingdom?**
- The niche generates £253K/yr across 9 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sweet vermouth niche?**
- 8 brands and 42 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in sweet vermouth?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall. The return rate is 0.3%.
- **When does demand for sweet vermouth peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the sweet vermouth niche?**
- Listings span £7.64–£25.25; the average listing price is £13.99 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.
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