---
title: "Sweet Potato — £355K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sweet-potato"
last_updated: "2026-07-31T16:08:41.313Z"
locale: en
meta:
description: "Niche score 39/100 · £355K/yr market · 446K searches/yr · £2.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £355K/yr market · 446K searches/yr · £2.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet Potato — £355K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweet potato**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 9Conversion 100Competition 10Returns 100Price range 0Avg price 6Brand share 0Review moat 69Quality gap 38
**Conversion**
**Incredible****36.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****748.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£355K**
£355K/yr · 446K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£2.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.19–£3.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sweet potato is a £355K/yr Amazon United Kingdom market (446K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet potato market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£218K–£273K**
- units × avg price
- **Conversion rate**
- **36.5%**
- **Avg BSR**
- **#3**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Morrisons58% - by Amazon22% - STRONG ROOTS15% - Albert Bartlett4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.
35K25KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/sweet-potato/trend)
## **Top sweet potato search terms**
- **sweet potatoes**298K/yr-36.7%33.3% conv. - **sweet potato**85K/yr-30.6%22.1% conv. - **sweet potato fries**39K/yr+6.5%22.4% conv. - **frozen sweet potato**10K/yr+1.5%5.0% conv. - **sweet potato chips**6K/yr-4.2%2.5% conv. - **sweet potatoe**5K/yr-48.3%24.3% conv. - **sweet potatoes fresh**4K/yr-82.8%12.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sweet-potato/search-terms)
## **Top sweet potato products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£53K30%£107K45%£160K60%£213K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Sweet Potatoes 1kg**Morrisons**£1.55**4.6★2,040 rev](https://www.amazon.co.uk/dp/B06WRN4MZZ) [2**by Amazon Sweet Potatoes 1kg**by Amazon**£1.19**4.6★1,054 rev](https://www.amazon.co.uk/dp/B0B3Z3GN4L) [3**Strong Roots Sweet Potato Fries 500g (Frozen)**STRONG ROOTS**£3.11**4.5★1,381 rev](https://www.amazon.co.uk/dp/B01N6XW6ES) [4**Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary**Morrisons**£1.85**4.4★210 rev](https://www.amazon.co.uk/dp/B0FCG19VSX) [5**Morrisons Sweet Potato Chunks 500g**Morrisons**£1.59**5.0★1 rev](https://www.amazon.co.uk/dp/B0H2WL395K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Sweet Potato Chunks 500g**Morrisons**£1.59**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H2WL395K) [**Morrisons Baking Sweet Potatoes 2 Pack Packaging May Vary**Morrisons**£1.85**210 rev1y ago](https://www.amazon.co.uk/dp/B0FCG19VSX) [**Albert Bartlett Sweet Potato Fries 300g**Albert Bartlett**£2.19**113 rev2y ago](https://www.amazon.co.uk/dp/B0D7D4J6SJ) [**by Amazon Sweet Potatoes 1kg**by Amazon**£1.19**1,054 rev4y ago](https://www.amazon.co.uk/dp/B0B3Z3GN4L) [**Strong Roots Sweet Potato Hash Brown 350g (Frozen)**STRONG ROOTS**£3.12**471 rev4y ago](https://www.amazon.co.uk/dp/B09DGPVMN6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Sweet Potato Chunks 500g**Morrisons**£1.59**5.0★**▲ 199%**](https://www.amazon.co.uk/dp/B0H2WL395K) [**Morrisons Sweet Potatoes 1kg**Morrisons**£1.55**4.6★**▲ 173%**](https://www.amazon.co.uk/dp/B06WRN4MZZ) [**Strong Roots Sweet Potato Hash Brown 350g (Frozen)**STRONG ROOTS**£3.12**4.2★**— 8%**](https://www.amazon.co.uk/dp/B09DGPVMN6) [**Albert Bartlett Sweet Potato Fries 300g**Albert Bartlett**£2.19**4.4★**▼ 12%**](https://www.amazon.co.uk/dp/B0D7D4J6SJ) [**Strong Roots Sweet Potato Fries 500g (Frozen)**STRONG ROOTS**£3.11**4.5★**▼ 19%**](https://www.amazon.co.uk/dp/B01N6XW6ES)
**~~View all trending →~~**
## **What buyers say about sweet potato**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“Yummy and easy to cook”*
**Sweetness**19%
*“Great pick of sweet potatoes”*
**Freshness**18%
*“Nice and fresh”*
**Health Benefits-Overall**6%
*“Very nutritious I always buy”*
**Flavor**5%
*“Each one was firm, with no signs of spoilage, and the flavour was rich and comforting”*
**Crispiness**5%
*“they come out crisp”*
**Quality-Overall**3%
*“Great quality and taste”*
**Size-Overall**3%
*“Good size”*
**Advertised Vs Actual Product**3%
*“Was just as it said it was”*
**Cooking Instructions**2%
*“Otherwise the little chunks cook well in the air fryer”*
### **What buyers complain about **
**Size-Overall**17%
*“Portion size isn't that great”*
**Durability**12%
*“didnt last long in fridge”*
**Taste-Overall**10%
*“Not my personal taste”*
**Stale/Rotten/Spoiled**7%
*“Don't stay fresh long”*
**Value For Money**5%
*“A little expensive for size”*
**Powdered/Crumbled**3%
*“I find the taste of powdered garlic too overwhelming”*
**Flavor**3%
*“I find the taste of powdered garlic too overwhelming”*
## **Common questions**
- **Is sweet potato profitable to sell on Amazon United Kingdom?**
- The niche generates £355K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sweet potato niche?**
- 4 brands and 28 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sweet potato?**
- Top complaints mined from reviews: Size-Overall, Durability, Taste-Overall. The return rate is 0.0%.
- **When does demand for sweet potato peak?**
- Demand peaks in Jan–Feb; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the sweet potato niche?**
- Listings span £1.19–£3.13; the average listing price is £2.18 (sweet spot $15–$100). The average incumbent carries 748 reviews — the moat a new listing must climb.
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