---
title: "Sweet Chilli Sauce — £261K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sweet-chilli-sauce"
last_updated: "2026-07-31T10:56:29.171Z"
locale: en
meta:
description: "Niche score 45/100 · £261K/yr market · 626K searches/yr · £3.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £261K/yr market · 626K searches/yr · £3.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sweet Chilli Sauce — £261K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweet chilli sauce**
**Skip it**
Prices mostly outside the sweet spot ($1.02–$9.22) — this niche doesn't clear our bar today.
Market size 48Growth 20Conversion 96Competition 40Returns 100Price range 0Avg price 8Brand share 28Review moat 65Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****919.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£261K**
£261K/yr · 626K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.00**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.02–£9.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sweet chilli sauce is a £261K/yr Amazon United Kingdom market (626K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet chilli sauce market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£180K–£240K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#485**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**10%**
- Blue Dragon58% - Nando's17% - HEINZ7% - NANDO'S PERI-PERI3% - THAI DRAGON3% - Mae Ploy2% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
13K8KBlack Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/sweet-chilli-sauce/trend)
## **Top sweet chilli sauce search terms**
- **sauce**178K/yr-9.9%1.1% conv. - **sweet chilli sauce**148K/yr-10.0%19.5% conv. - **sauces**86K/yr-1.9%0.8% conv. - **condiments**29K/yr+1.0%0.5% conv. - **cooking sauces**25K/yr-40.0%0.1% conv. - **sweet chilli**22K/yr-12.1%12.5% conv. - **chicken sauce**18K/yr-10.3%0.1% conv. - **cooking sauce**22K/yr+1.4%0.0% conv. - **perinaise**14K/yr-18.0%24.1% conv. - **nandos perinaise mayo**14K/yr-10.8%13.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sweet-chilli-sauce/search-terms)
## **Top sweet chilli sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Dragon Original Thai Sweet Chilli Dipping Sauce 1L | Medium Heat | Perfect With Goujons Wraps Burgers Chicken Halloumi & More**Blue Dragon**£3.60**4.8★714 rev](https://www.amazon.co.uk/dp/B01G3T4ZNE) [2**Blue Dragon Thai Sweet Chilli Dipping Sauce 315g | Medium Heat | Perfect With Goujons Wraps Chicken Halloumi & More**Blue Dragon**£2.56**4.7★125 rev](https://www.amazon.co.uk/dp/B0D68DTBPZ) [3**Nandos Mild Perinaise 265G**Nando's**£2.03**4.7★964 rev](https://www.amazon.co.uk/dp/B06X6FCKLC) [4**Blue Dragon Thai Sweet Chilli Dipping Sauce 535g | Medium Heat | Perfect with Goujons Wraps Chicken Halloumi & More**Blue Dragon**£3.17**4.6★85 rev](https://www.amazon.co.uk/dp/B0D1GG7Y9J) [5**Heinz Sweet Chilli Sauce 495g**HEINZ**£3.19**4.7★143 rev](https://www.amazon.co.uk/dp/B0BSS37MDM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Dragon Reduced Sugar Thai Sweet Chilli Dipping Sauce 500g | Medium Heat | 35% Less Sugar | Perfect With Goujons Wraps Chicken Halloumi & More**Blue Dragon**£3.30**76 rev8mo ago](https://www.amazon.co.uk/dp/B0FYQ1ZWGW) [**Morrisons The Best Hot Honey Chilli Sauce 310G**Morrisons**£2.10**32 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXCTS4) [**Blue Dragon Reduced Sugar Thai Sweet Chilli Sauce 250ml | Medium Spice | 35% Less Sugar | Perfect For Stir Fries Cooking Marinades & More**Blue Dragon**£2.24**16 rev1y ago](https://www.amazon.co.uk/dp/B0F7LGMPY3) [**by Amazon Tomato Ketchup 500ml**by Amazon**£1.02**1,332 rev1y ago](https://www.amazon.co.uk/dp/B0D4V9G7GK) [**Blue Dragon Sweet Chilli Sauce 250ml**Blue Dragon**£2.27**7 rev1y ago](https://www.amazon.co.uk/dp/B0DCP475Q9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Dragon Sweet Chilli Sauce 250ml**Blue Dragon**£2.27**4.5★**▲ 154%**](https://www.amazon.co.uk/dp/B0DCP475Q9) [**Nandos Hot Perinaise Peri-Peri Mayonnaise 465g**Nando's**£2.88**4.6★**▲ 46%**](https://www.amazon.co.uk/dp/B09B3CFGFN) [**Blue Dragon Original Thai Sweet Chilli Dipping Sauce 1L | Medium Heat | Perfect With Goujons Wraps Burgers Chicken Halloumi & More**Blue Dragon**£3.60**4.8★**▲ 44%**](https://www.amazon.co.uk/dp/B01G3T4ZNE) [**Blue Dragon Thai Sweet Chilli Dipping Sauce 535g | Medium Heat | Perfect with Goujons Wraps Chicken Halloumi & More**Blue Dragon**£3.17**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B0D1GG7Y9J) [**Blue Dragon Reduced Sugar Thai Sweet Chilli Sauce 250ml | Medium Spice | 35% Less Sugar | Perfect For Stir Fries Cooking Marinades & More**Blue Dragon**£2.24**4.8★**▲ 33%**](https://www.amazon.co.uk/dp/B0F7LGMPY3)
**~~View all trending →~~**
## **What buyers say about sweet chilli sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Amazing sauce”*
**Value For Money**19%
*“Competitive price”*
**Flavor**9%
*“Amazing sauce”*
**Spiciness**9%
*“Nice and spicy”*
**Sweetness**6%
*“Good Balance of Sweetness and Heat”*
**Quality-Overall**5%
*“As nice as the famous brands”*
**Size-Overall**3%
*“At last a proper sized useful”*
**Advertised Vs Actual Product**2%
*“As described”*
**Ease Of Use**1%
*“easy to use”*
**Texture/Consistency-Overall**1%
*“I'm happy that the manufacturers have managed to keep the same consistency and taste”*
### **What buyers complain about **
**Taste-Overall**15%
*“I could barely taste it”*
**Sweetness**12%
*“Less sugar”*
**Value For Money**8%
*“It may be cheap”*
**Size-Overall**7%
*“This bottle is massive”*
**Thickness**5%
*“Much thicker consistency than some own brands”*
**Quality-Overall**4%
*“which makes me think there may be a quality issue”*
**Flavor**3%
*“I can't say I really noticed any significant flavour difference between this”*
**Durability**3%
*“They won't last to long”*
**Salt Content**3%
*“Was very salty”*
**Sour**2%
*“It has a sour”*
## **Common questions**
- **Is sweet chilli sauce profitable to sell on Amazon United Kingdom?**
- The niche generates £261K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sweet chilli sauce niche?**
- 12 brands and 89 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in sweet chilli sauce?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- **When does demand for sweet chilli sauce peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the sweet chilli sauce niche?**
- Listings span £1.02–£9.22; the average listing price is £3.00 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.
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