---
title: "Sweet and Sour Sauce — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sweet-and-sour-sauce"
last_updated: "2026-07-31T16:22:17.259Z"
locale: en
meta:
description: "Niche score 53/100 · £64K/yr market · 80K searches/yr. Pricing outside the sweet spot ($4.32 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £64K/yr market · 80K searches/yr. Pricing outside the sweet spot ($4.32 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sweet and Sour Sauce — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **sweet and sour sauce**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($4.32 avg) keeps it on the watch list.
Market size 16Growth 20Conversion 99Competition 70Returns 100Price range 25Avg price 12Brand share 49Review moat 91Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****171.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£0.61–£19.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£64K**
£64K/yr · 80K searches
**Avg price**
**Bad****£4.32**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sweet and sour sauce is a £64K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sweet and sour sauce market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£65K–£86K**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**14%**
- Morrisons21% - Ben's Original17% - Lee Kum Kee14% - Sharwood's12% - Uncle Ben's11% - Hellmann's11% - Open — no brand owns it (6 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -9.5% search growth over the last 90 days.
2K2KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/grocery/sweet-and-sour-sauce/trend)
## **Top sweet and sour sauce search terms**
- **sweet and sour sauce**57K/yr-11.7%15.6% conv. - **sweet and sour**13K/yr+8.1%13.5% conv. - **sweet & sour sauce**3K/yr-10.5%6.7% conv. - **sweet sour sauce**3K/yr-16.7%7.3% conv. - **chinese sweet and sour sauce**3K/yr-30.0%3.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sweet-and-sour-sauce/search-terms)
## **Top sweet and sour sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Sweet and Sour Sauce 500g**Morrisons**£1.20**4.3★596 rev](https://www.amazon.co.uk/dp/B07BHLTKC9) [2**Bens Original Sweet and Sour Sauce 450g**Uncle Ben's**£2.17**4.5★241 rev](https://www.amazon.co.uk/dp/B00LM433UC) [3**Lee Kum Kee Sweet and Sour Sauce Professional Range Bulk Size Vegan 2.3 kg (Pack of 1)**Lee Kum Kee**£14.13**4.2★483 rev](https://www.amazon.co.uk/dp/B004L5EP8I) [4**Bens Original Sweet and Sour Sauce with extra Pineapple 450 g**Ben's Original**£2.14**4.6★469 rev](https://www.amazon.co.uk/dp/B014G2JSVY) [5**Sharwoods Sweet & Sour Stir-Fry Sauce 195 g Jar (1-Pack)**Sharwood's**£1.94**4.3★104 rev](https://www.amazon.co.uk/dp/B01CNNS1MA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Dragon Sweet & Sour Stir Fry Sauce Sachets Pack of 12 (12 x 120g) - Mild Spice - Vegan No Artificial Flavours or Colours - Quick & Easy to Cook - Stir Fry Cooking Sauce**Blue Dragon**£9.60**174 rev5mo ago](https://www.amazon.co.uk/dp/B084ZPNHN4) [**Hellmanns Sweet & Sour Sauce squeeze bottle the perfect condiment for chicken nuggets 8x 250 ml**Hellmann's**£19.71**20 rev10mo ago](https://www.amazon.co.uk/dp/B0FPM68WQP) [**Hellmanns Sweet & Sour Sauce 100% recyclable* squeeze bottle the perfect condiment for chicken nuggets 250 ml**Hellmann's**£2.50**20 rev1y ago](https://www.amazon.co.uk/dp/B0DXQCYDDP) [**Morrisons Sweet & Sour Chicken With Egg Fried Rice 400g**Morrisons**£3.94**35 rev1y ago](https://www.amazon.co.uk/dp/B0DK7RSVMF) [**Morrisons Savers Sweet & Sour Sauce 440g**Morrisons**£0.99**57 rev2y ago](https://www.amazon.co.uk/dp/B0D8X29H8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Dragon Sweet & Sour Stir Fry Sauce Sachets Pack of 12 (12 x 120g) - Mild Spice - Vegan No Artificial Flavours or Colours - Quick & Easy to Cook - Stir Fry Cooking Sauce**Blue Dragon**£9.60**4.5★**▲ 303%**](https://www.amazon.co.uk/dp/B084ZPNHN4) [**Hellmanns Sweet & Sour Sauce 100% recyclable* squeeze bottle the perfect condiment for chicken nuggets 250 ml**Hellmann's**£2.50**4.0★**▲ 164%**](https://www.amazon.co.uk/dp/B0DXQCYDDP) [**Morrisons Sweet & Sour Chicken With Egg Fried Rice 400g**Morrisons**£3.94**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0DK7RSVMF) [**Hellmanns Sweet & Sour Sauce squeeze bottle the perfect condiment for chicken nuggets 8x 250 ml**Hellmann's**£19.71**4.0★**▲ 65%**](https://www.amazon.co.uk/dp/B0FPM68WQP) [**Bens Original Sweet and Sour Sauce 450g**Uncle Ben's**£2.17**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B00LM433UC)
**~~View all trending →~~**
## **What buyers say about sweet and sour sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Excellent tasting sauce”*
**Value For Money**16%
*“Good price”*
**Sour**13%
*“Excellent sweet n sour”*
**Flavor**7%
*“Great flavour”*
**Spiciness**6%
*“Best Sweet Chilli on the market”*
**Quality-Overall**5%
*“Overall, a decent product, though the price of convenience is quite high here, as even Blue Dragon sell a bottled version of this sauce which is much cheaper”*
**Sweetness**5%
*“perfectly balanced with sweet”*
**Size-Overall**4%
*“good size”*
**Ease Of Use**3%
*“Quick and easy”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Sweetness**11%
*“Dont taste like sweet”*
**Sour**11%
*“sour sauces you get from your local Chinese take away”*
**Taste-Overall**10%
*“Mainly apricot jam”*
**Quality-Overall**5%
*“relatively cheap overall”*
**Stale/Rotten/Spoiled**4%
*“Bland”*
**Flavor**4%
*“Not gourmet,”*
**Value For Money**3%
*“I hate wasting money”*
**Nutritional Content**3%
*“Getting less content by the minute”*
**Size-Overall**2%
*“This bottle is massive”*
**Thickness**2%
*“Much thicker consistency than some own brands”*
## **Common questions**
- **Is sweet and sour sauce profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the sweet and sour sauce niche?**
- 12 brands and 72 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in sweet and sour sauce?**
- Top complaints mined from reviews: Sweetness, Sour, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the sweet and sour sauce niche?**
- Listings span £0.61–£19.71; the average listing price is £4.32 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.
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