---
title: "Sushi — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sushi"
last_updated: "2026-07-31T12:35:03.550Z"
locale: en
meta:
description: "Niche score 49/100 · £44K/yr market · 125K searches/yr · £6.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £44K/yr market · 125K searches/yr · £6.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sushi — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **sushi**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 62Competition 76Returns 100Price range 39Avg price 18Brand share 58Review moat 73Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Good****564.3**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.12–£23.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.43**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£44K**
£44K/yr · 125K searches
According to Flapen's Amazon United Kingdom niche tracking, sushi is a £44K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sushi market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£64K–£80K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#997**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**70%**
Top 20: 97%
**Top-5 click share**
**39%**
Top 20: 84%
**Open market**
**26%**
- Yutaka21% - Morrisons19% - Wasabi17% - Emma Basic6% - Seba Garden6% - Kikkoman4%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -8.6% search growth over the last 90 days.
4K3KBlack Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/sushi/trend)
## **Top sushi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wasabi Japanese Feast for One 550g**Wasabi**£6.40**5.0★2 rev](https://www.amazon.co.uk/dp/B0FQVNPZ8J) [2**Morrisons Sushi Fish Snack Pack**Morrisons**£1.62**4.1★58 rev](https://www.amazon.co.uk/dp/B0DDL922ZF) [3**Seba Garden SUKOYAKA Sushi Making Kit- 9-Piece Complete Sushi Set Ideal for Trying or as a Gift - Multi Language to do Guide**Seba Garden**£21.10**4.5★1,469 rev](https://www.amazon.co.uk/dp/B08CC1RC6Q) [4**Yutaka Roasted Seaweed Sushi Nori 5 Sheets 11g**Yutaka**£1.80**4.6★354 rev](https://www.amazon.co.uk/dp/B01CT00IOG) [5**Wasabi Korean Feast for One 550g**Wasabi**£6.56**2.2★4 rev](https://www.amazon.co.uk/dp/B0FQW33V52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Carrot Edamame & Pepper Sushi Selection**Morrisons**£3.52**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H6JSC1KJ) [**Morrisons Market Street Yo! Sushi Sweet Chilli Korean Prawns 220g**Morrisons**£3.97**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5BSCYN) [**Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain**Emma Basic**£2.96**38 rev7mo ago](https://www.amazon.co.uk/dp/B0G6M7F5BW) [**Wasabi Japanese Feast for One 550g**Wasabi**£6.40**2 rev12mo ago](https://www.amazon.co.uk/dp/B0FQVNPZ8J) [**Wasabi Korean Feast for One 550g**Wasabi**£6.56**4 rev12mo ago](https://www.amazon.co.uk/dp/B0FQW33V52)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Market Street Yo! Sushi Sweet Chilli Korean Prawns 220g**Morrisons**£3.97**5.0★**▲ 310%**](https://www.amazon.co.uk/dp/B0GY5BSCYN) [**Morrisons Carrot Edamame & Pepper Sushi Selection**Morrisons**£3.52**0.0★**▲ 305%**](https://www.amazon.co.uk/dp/B0H6JSC1KJ) [**Thai Dragon Sriracha Mayonnaise 200ml**THAI DRAGON**£1.74**4.5★**▲ 290%**](https://www.amazon.co.uk/dp/B08H2V4M9P) [**Yutaka Roasted Seaweed Sushi Nori 5 Sheets 11g**Yutaka**£1.80**4.6★**▲ 280%**](https://www.amazon.co.uk/dp/B01CT00IOG) [**Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain**Emma Basic**£2.96**4.5★**▲ 179%**](https://www.amazon.co.uk/dp/B0G6M7F5BW)
**~~View all trending →~~**
## **What buyers say about sushi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Great taste”*
**Quality-Overall**16%
*“very effective product that does exactly what its supposed to do”*
**Value For Money**10%
*“Good value”*
**Flavor**8%
*“Full of Flavour”*
**Ease Of Use**5%
*“easy to use”*
**Spiciness**4%
*“Perfect for my sushi and my inari”*
**Gifting Purpose**3%
*“Present for my brother”*
**Cooking Instructions**3%
*“Excerlant for cooking and survival packs”*
**Advertised Vs Actual Product**2%
*“does the job”*
**Freshness**2%
*“Very fresh”*
### **What buyers complain about **
**Taste-Overall**22%
*“Not to my taste”*
**Advertised Vs Actual Product**9%
*“False advertising”*
**Quality-Overall**7%
*“poor quality”*
**Spiciness**7%
*“spicy it's pretty mild”*
**Value For Money**7%
*“Also a tad on the expensive side”*
**Salt Content**6%
*“It is saltier”*
**Thickness**5%
*“It's much thicker”*
**Texture/Consistency-Overall**3%
*“Moulded inside and its all soft and smudgy unfortunately”*
**Sweetness**3%
*“little bit sweet for me”*
**Fun/Entertainment Experience**3%
*“Nope, it isn't fun and it was facory damaged”*
### **Top return reasons **
**Defective Material/Parts**28%
**Value For Money**10%
**Quality-Overall**10%
**Size-Overall**10%
**Material Quality**5%
**Rubber Quality**5%
**Print Quality**5%
**Rusts/Corrodes**5%
**Advertised Vs Actual Product**5%
**Color**5%
## **Common questions**
- **Is sushi profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 37 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sushi niche?**
- 24 brands and 69 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in sushi?**
- Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.1%.
- **When does demand for sushi peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sushi niche?**
- Listings span £1.12–£23.91; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.
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