---
title: "Sushi Rice — £237K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sushi-rice"
last_updated: "2026-07-31T10:57:06.322Z"
locale: en
meta:
description: "Niche score 48/100 · £237K/yr market · 181K searches/yr · £7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £237K/yr market · 181K searches/yr · £7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sushi Rice — £237K/yr Amazon UK Niche (2026) - Flapen"
---
# **sushi rice**
**Skip it**
Soft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 15Conversion 98Competition 34Returns 100Price range 44Avg price 22Brand share 32Review moat 77Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****450.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£237K**
£237K/yr · 181K searches
**Price range**
**Okay****£1.97–£25.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sushi rice is a £237K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sushi rice market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£196K–£235K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**11%**
- Yutaka37% - Emma Basic27% - AKSOY8% - Haruka7% - I-Sushi7% - TIGER SUSHI3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/sushi-rice/trend)
## **Top sushi rice search terms**
- **sushi rice**163K/yr-18.0%14.9% conv. - **sushi rice 5kg**6K/yr-6.3%14.9% conv. - **sushi rice 10kg**8K/yr-32.6%6.8% conv. - **sushi rice 1kg**4K/yr-52.1%15.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sushi-rice/search-terms)
## **Top sushi rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£47K30%£71K40%£95K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain**Emma Basic**£2.96**4.5★38 rev](https://www.amazon.co.uk/dp/B0G6M7F5BW) [2**Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals**Yutaka**£9.23**4.6★136 rev](https://www.amazon.co.uk/dp/B0DLCQD7P7) [3**Yutaka Koshi Rice 5kg | Premium Grade Japanese Short Grain Rice | Authentic Japanese Rice Round Grain | Perfect for sushi rice sticky rice and everyday Asian cooking**Yutaka**£13.89**4.6★1,173 rev](https://www.amazon.co.uk/dp/B086BX7LVB) [4**HARUKA Sushi Rice 1kg**Haruka**£2.97**4.7★455 rev](https://www.amazon.co.uk/dp/B004SH0R7M) [5**I Sushi Premium Sushi Rice 5kg**I-Sushi**£12.84**4.5★2,943 rev](https://www.amazon.co.uk/dp/B077SZ2C3Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Akira Sushi Rice 1Kg**Akira**£3.50**6 rev2mo ago](https://www.amazon.co.uk/dp/B0H1XHPM3R) [**Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain**Emma Basic**£2.96**38 rev7mo ago](https://www.amazon.co.uk/dp/B0G6M7F5BW) [**Tiger Tiger Sushi Rice 10kg Authentic Japanese Short Grain Rice for Sushi Onigiri & Asian Dishes Premium Sushi Rice 10 kg Bag**EDE Group**£18.57**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FYLMBGHG) [**Yutaka - Standard Koshi Yutaka Rice 5kg - Japanese-Style Short-Grain Rice - Soft Slightly Sticky Texture - Ideal for Sushi Donburi Bento & Authentic Japanese Meals**Yutaka**£9.23**136 rev1y ago](https://www.amazon.co.uk/dp/B0DLCQD7P7) [**Emma Basic - Koshi Haruki Sushi Rice 5kg | Superior Grade | Gluten Free | Sticky | Perfect for sushi rice and everyday Asian cooking**Emma Basic**£12.59**177 rev1y ago](https://www.amazon.co.uk/dp/B0DG957VL2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Akira Sushi Rice 1Kg**Akira**£3.50**4.0★**▲ 375%**](https://www.amazon.co.uk/dp/B0H1XHPM3R) [**AKSOY Premium Quality Sushi Rice 1 KG || Japanese Style Short Grain Rice Perfectly Sticky Pantry Staple Non-GMO**AKSOY**£2.66**0.0★**▲ 358%**](https://www.amazon.co.uk/dp/B0CGK1WCRQ) [**Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain**Emma Basic**£2.96**4.5★**▲ 182%**](https://www.amazon.co.uk/dp/B0G6M7F5BW) [**Aksoy Premium Sushi Rice 5KG | Authentic Japanese-Style Short Grain Rice | Perfect Texture for Sushi & Asian Dishes | Non-GMO Soft & Sticky | Ideal for Rolls Nigiri Onigiri (Pack may vary)**AKSOY**£5.61**4.2★**▲ 38%**](https://www.amazon.co.uk/dp/B09SHWVFQF) [**Eat Wholesome Sushi Rice Seasoning 500 ml**Eat Wholesome**£5.49**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B09SM8NV32)
**~~View all trending →~~**
## **What buyers say about sushi rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Great taste”*
**Quality-Overall**21%
*“Good Quality Product”*
**Cooking Instructions**10%
*“Easy to cook following the simple instructions”*
**Value For Money**10%
*“Excellent value for money”*
**Flavor**6%
*“Great tast and flavour”*
**Ingredients-Overall**6%
*“Good quality short grain rice”*
**Texture/Consistency-Overall**5%
*“the texture and stickiness is perfect”*
**Soft Feel**2%
*“soft japanese sushi rice”*
**Ease Of Use**2%
*“Really easy to cook”*
**Advertised Vs Actual Product**2%
*“item as described”*
### **What buyers complain about **
**Taste-Overall**17%
*“I would not recommend, so tasteless”*
**Quality-Overall**11%
*“Disappointing quality”*
**Value For Money**10%
*“expensive”*
**Size-Overall**9%
*“This bag is massive”*
**Smell**9%
*“smells awful”*
**Advertised Vs Actual Product**4%
*“Misled product description”*
**Sweetness**4%
*“A bit too sweet for my liking I will stick to making my own”*
**Thickness**4%
*“as thinning thick plastic upon closer inspection”*
**Hard Feel**4%
*“the rice is still hard”*
**Weight Light**4%
*“the net weight is less than that”*
## **Common questions**
- **Is sushi rice profitable to sell on Amazon United Kingdom?**
- The niche generates £237K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the sushi rice niche?**
- 12 brands and 27 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in sushi rice?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for sushi rice peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the sushi rice niche?**
- Listings span £1.97–£25.15; the average listing price is £7.84 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.
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