---
title: "Sushi Making Kit — £171K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sushi-making-kit"
last_updated: "2026-07-31T14:08:56.610Z"
locale: en
meta:
description: "Niche score 54/100 · £171K/yr market · 293K searches/yr · £12.68 avg price. Soft demand (-27.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £171K/yr market · 293K searches/yr · £12.68 avg price. Soft demand (-27.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sushi Making Kit — £171K/yr Amazon UK Niche (2026) - Flapen"
---
# **sushi making kit**
**Worth a look**
Shows low returns (0.3%), but soft demand (-27.8% this quarter) keeps it on the watch list.
Market size 35Growth 11Conversion 55Competition 70Returns 99Price range 39Avg price 56Brand share 84Review moat 71Quality gap 40
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****673**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.13–£23.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£171K**
£171K/yr · 293K searches
**Growth**
**Bad****-27.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, sushi making kit is a £171K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sushi making kit market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£159K–£190K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#2,774**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**51%**
Top 20: 98%
**Top-5 click share**
**43%**
Top 20: 93%
**Open market**
**42%**
- Seba Garden15% - MLRYH11% - THP DEALS11% - Bowltiful8% - liamasum7% - Feng Shui Gift Shop7%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -27.8% search growth over the last 90 days.
15K10KHoliday '24Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/sushi-making-kit/trend)
## **Top sushi making kit search terms**
- **sushi making kit**234K/yr-28.5%4.3% conv. - **sushi kit**36K/yr-23.1%3.0% conv. - **sushi set**11K/yr-23.5%1.9% conv. - **sushi kit sushi making set**5K/yr-37.4%4.2% conv. - **sushi making**4K/yr-21.5%2.1% conv. - **sushi making kit with ingredients**4K/yr-24.6%6.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sushi-making-kit/search-terms)
## **Top sushi making kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£14K12%£21K16%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seba Garden SUKOYAKA Sushi Making Kit- 9-Piece Complete Sushi Set Ideal for Trying or as a Gift - Multi Language to do Guide**Seba Garden**£21.10**4.5★1,469 rev](https://www.amazon.co.uk/dp/B08CC1RC6Q) [2**Bowltiful Sushi Kit Sushi Making Kit Set Sushi Ingredients DIY Sushi Set - 8 Pieces DIY Complete Sushi Set-Fast Delivery**Bowltiful**£21.58**4.6★274 rev](https://www.amazon.co.uk/dp/B07WWB1M6R) [3**Feng Shui Gift Shop Sushi Making Kit Sushi Maker 12 Pcs Plastic Premium Set Sushi Tool Set Sushi Rice Roll Mold Shapes DIY Sushi Roller Tool for Home Beginners**Feng Shui Gift Shop**£14.31**4.3★149 rev](https://www.amazon.co.uk/dp/B0CY9RHV31) [4**YFPOPONE Sushi Making Kit 9 Pcs Beginner Sushi Set DIY Sushi Kit Sushi Maker Includes Onigiri Mould Sushi BazookaGrey Sushi Plate for Dipping Saucer Sushi Set for Home Kitchens**YFPOPONE**£7.68**4.5★23 rev](https://www.amazon.co.uk/dp/B0DCHGQF1C) [5**MUDEELA Bamboo Sushi Rolling Mat Sushi Making Kit 9 Pcs Beginner Sushi Mat Includes 2 Rolling Mats 5 Pairs Chopsticks Paddle Spreader Beginners Guide (PDF) Roll On Sushi Maker Kit**MUDEELA**£9.46**4.6★1,618 rev](https://www.amazon.co.uk/dp/B07CSTR711)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sushi Maker DIY Sushi Mold Set - Easy Sushi Making Kit Help to Make Round Shaped Sushi (Yellow)**Healthman**£11.03**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GPT1Q25W) [**Gubilacrum 22 x 20 cm Sushi Rolling Mat Sushi Making Kit with Bamboo Construction Ideal for Homemade Sushi Preparation Kitchen Sushi Rolling Mat Compact Design for Easy Storage**Gubilacrum**£5.76**1 rev5mo ago](https://www.amazon.co.uk/dp/B0GKGCG32Q) [**7PCS Sushi Mat Bamboo Sushi Making Kit Sushi Rolling Mat Set 24X24CM**IETWATE**£5.94**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GJDL57R6) [**liamasum Sushi Making Kit 28 in 1 Sushi Roller Maker Kit with Bamboo Mats Sushi Bazooka Nigiri Gunkan Sushi Mold Musubi Maker Rice Ball Mold & More for Beginners**liamasum**£17.09**22 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRG2Y2S) [**Sushi Making Kit Premium 12 Pcs DIY Sushi Tool Set With Rice Roll Mold DIY Sushi Roller Tool Sushi Tools with Bamboo Sushi Mats Sushi Rice Roll Mold Shapes Sushi Maker Set for Beginners Home**EnjoyThink**£11.69**1 rev11mo ago](https://www.amazon.co.uk/dp/B0FM89XYMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sushi Maker DIY Sushi Mold Set - Easy Sushi Making Kit Help to Make Round Shaped Sushi (Yellow)**Healthman**£11.03**3.9★**▲ 433%**](https://www.amazon.co.uk/dp/B0GPT1Q25W) [**7PCS Sushi Mat Bamboo Sushi Making Kit Sushi Rolling Mat Set 24X24CM**IETWATE**£5.94**4.3★**▲ 429%**](https://www.amazon.co.uk/dp/B0GJDL57R6) [**Gubilacrum 22 x 20 cm Sushi Rolling Mat Sushi Making Kit with Bamboo Construction Ideal for Homemade Sushi Preparation Kitchen Sushi Rolling Mat Compact Design for Easy Storage**Gubilacrum**£5.76**5.0★**▲ 272%**](https://www.amazon.co.uk/dp/B0GKGCG32Q) [**Kssvzz 6 Pcs Sushi Making Kit Multifunctional Sushi Maker with Sushi Rolling Mat Sushi Bazooka Chopsticks Paddle Spreader Sauce Dish Make Your Own Sushi at Home Portable Sushi Kit for Picnic**Kssvzz**£7.63**4.2★**▲ 242%**](https://www.amazon.co.uk/dp/B0D9NFKGVZ) [**Yutaka Bamboo Rolling Mat for Sushi 24cm x 24cm | Traditional Japanese Maki & Uramaki Rolling Tool | Eco-Friendly Easy to Clean Durable Beige**Yutaka**£1.13**4.6★**▲ 217%**](https://www.amazon.co.uk/dp/B004389A2Y)
**~~View all trending →~~**
## **What buyers say about sushi making kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“very effective product that does exactly what its supposed to do”*
**Value For Money**14%
*“affordable too”*
**Ease Of Use**14%
*“Easy to use”*
**Gifting Purpose**8%
*“Good gift, recommended”*
**Advertised Vs Actual Product**5%
*“As it showed”*
**Instructions/User Manual/Troubleshooting**4%
*“Great little kit,,instructions really clear”*
**Taste-Overall**3%
*“Great taste”*
**Efficiency**3%
*“It works”*
**Ease Of Cleaning**2%
*“easy to clean”*
**Cooking Instructions**2%
*“are easier to work with when making sushi”*
### **What buyers complain about **
**Value For Money**20%
*“Also a tad on the expensive side”*
**Quality-Overall**19%
*“cheap”*
**Functionality-Overall**10%
*“Didn't really work for me”*
**Advertised Vs Actual Product**10%
*“False advertising”*
**Instructions/User Manual/Troubleshooting**7%
*“There is no instructions or anything in the box just tools”*
**Ease Of Chewing/Swallowing**7%
*“Too chewy and rubbery”*
**Taste-Overall**3%
*“finds it a bit too strong tasting seawise”*
**Thickness**3%
*“Very thin and poor quality”*
**Durability**2%
*“failed as it all fell apart”*
**Cooking Instructions**2%
*“They aren't evenly roasted”*
### **Top return reasons **
**Quality-Overall**25%
**Material Quality**13%
**Gifting Purpose**12%
**Size-Overall**9%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Instructions/User Manual/Troubleshooting**4%
**Value For Money**4%
**De-Grease**2%
**Ease Of Cleaning**2%
## **Common questions**
- **Is sushi making kit profitable to sell on Amazon United Kingdom?**
- The niche generates £171K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the sushi making kit niche?**
- 22 brands and 58 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in sushi making kit?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Functionality-Overall. The return rate is 0.3%.
- **When does demand for sushi making kit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the sushi making kit niche?**
- Listings span £1.13–£23.91; the average listing price is £12.68 (sweet spot $15–$100). The average incumbent carries 673 reviews — the moat a new listing must climb.
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