---
title: "Suntory Whiskey — £163K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/suntory-whiskey"
last_updated: "2026-07-31T10:57:29.444Z"
locale: en
meta:
description: "Niche score 48/100 · £163K/yr market · 83K searches/yr · £30.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £163K/yr market · 83K searches/yr · £30.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Suntory Whiskey — £163K/yr Amazon UK Niche (2026) - Flapen"
---
# **suntory whiskey**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 76Conversion 70Competition 8Returns 98Price range 86Avg price 95Brand share 0Review moat 46Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£30.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.20–£60.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+62.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,877.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£163K**
£163K/yr · 83K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, suntory whiskey is a £163K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **suntory whiskey market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£123K–£153K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#58**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- -196℃ 瞬間凍結62% - Toki.31% - Suntory4% - Hibiki2%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — +62.1% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/suntory-whiskey/trend)
## **Top suntory whiskey search terms**
- **suntory**14K/yr+39.9%3.7% conv. - **toki whiskey**7K/yr+299.8%5.7% conv. - **suntory whiskey**13K/yr+9.9%4.7% conv. - **strong zero**9K/yr+35.4%6.0% conv. - **-196**7K/yr+133.4%4.0% conv. - **196 suntory**4K/yr+408.6%10.0% conv. - **suntory 196**5K/yr+119.9%8.6% conv. - **196**7K/yr+96.5%8.6% conv. - **toki**6K/yr+2.8%5.3% conv. - **suntory japanese whisky**3K/yr+29.3%6.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/suntory-whiskey/search-terms)
## **Top suntory whiskey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£33K30%£49K40%£65K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£17.78**4.5★136 rev](https://www.amazon.co.uk/dp/B0D49S5WQ5) [2**Suntory Japanese Whisky Toki Vibrant Blend of Yamazaki Hakushu & Chita Notes of Green Apple Grapefruit & Vanilla 70 cl 43% ABV**Toki.**£23.04**4.7★6,144 rev](https://www.amazon.co.uk/dp/B07D827Q18) [3**-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£18.07**4.5★136 rev](https://www.amazon.co.uk/dp/B0D49SPCZN) [4**-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV**-196℃ 瞬間凍結**£9.20**4.5★136 rev](https://www.amazon.co.uk/dp/B0FTNVZNWG) [5**-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£20.68**4.5★136 rev](https://www.amazon.co.uk/dp/B0GPXLXP7Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV**Toki.**£29.63**6,081 rev2mo ago](https://www.amazon.co.uk/dp/B0GYZNYS8G) [**-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£20.68**136 rev3mo ago](https://www.amazon.co.uk/dp/B0GPXLXP7Q) [**-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV**-196℃ 瞬間凍結**£9.20**136 rev9mo ago](https://www.amazon.co.uk/dp/B0FTNVZNWG) [**-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£17.78**136 rev2y ago](https://www.amazon.co.uk/dp/B0D49S5WQ5) [**-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£18.07**136 rev2y ago](https://www.amazon.co.uk/dp/B0D49SPCZN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Suntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV**Toki.**£29.63**4.7★**▲ 207%**](https://www.amazon.co.uk/dp/B0GYZNYS8G) [**-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£20.68**4.5★**▲ 182%**](https://www.amazon.co.uk/dp/B0GPXLXP7Q) [**-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV**-196℃ 瞬間凍結**£9.20**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B0FTNVZNWG) [**-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£18.07**4.5★**— 10%**](https://www.amazon.co.uk/dp/B0D49SPCZN) [**-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV**-196℃ 瞬間凍結**£17.78**4.5★**— 7%**](https://www.amazon.co.uk/dp/B0D49S5WQ5)
**~~View all trending →~~**
## **What buyers say about suntory whiskey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Very Asian taste”*
**Alcohol Flavor**24%
*“with less alcoholic flavouring”*
**Value For Money**13%
*“Also much cheaper than Japanese supermarkets”*
**Quality-Overall**11%
*“Good quality”*
**Flavor**8%
*“the other flavours are much better than this”*
**Freshness**4%
*“extremely refreshing”*
**Gifting Purpose**4%
*“Great present”*
**Blend/Ratio**2%
*“The blends are just as nice at a fraction of the cost”*
**Sweetness**2%
*“Enjoy the sweet pineapple”*
**Ease Of Use**1%
*“which makes it very easy to drink”*
### **What buyers complain about **
**Value For Money**57%
*“Expensive for what it is”*
**Taste-Overall**7%
*“it tastes absolutely grim”*
**Smell**7%
*“One for those who think most whiskies even smell off-putting”*
**Ingredients-Overall**7%
*“chemical soup”*
**Artificial Sweeteners**7%
*“Use real sugar”*
## **Common questions**
- **Is suntory whiskey profitable to sell on Amazon United Kingdom?**
- The niche generates £163K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +62.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the suntory whiskey niche?**
- 4 brands and 26 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in suntory whiskey?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Smell. The return rate is 0.5%.
- **When does demand for suntory whiskey peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the suntory whiskey niche?**
- Listings span £9.20–£60.21; the average listing price is £30.68 (sweet spot $15–$100). The average incumbent carries 1,878 reviews — the moat a new listing must climb.
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