---
title: "Sunflower Seeds — £339K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sunflower-seeds"
last_updated: "2026-07-31T16:08:01.112Z"
locale: en
meta:
description: "Niche score 51/100 · £339K/yr market · 439K searches/yr. Pricing outside the sweet spot ($5.16 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £339K/yr market · 439K searches/yr. Pricing outside the sweet spot ($5.16 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunflower Seeds — £339K/yr Amazon UK Niche (2026) - Flapen"
---
# **sunflower seeds**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($5.16 avg) keeps it on the watch list.
Market size 53Growth 19Conversion 97Competition 39Returns 100Price range 54Avg price 14Brand share 28Review moat 64Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****925.33**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£1.64–£30.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£339K**
£339K/yr · 439K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.16**
avg listing price — sweet spot $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, sunflower seeds is a £339K/yr Amazon United Kingdom market (439K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflower seeds market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£310K–£413K**
- units × avg price
- **Conversion rate**
- **15.0%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **83%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**8%**
- Mr Fothergill's45% - Pretty Wild Seeds17% - Simply Garden15% - Wholefood Earth9% - Minton & Donello4% - DAMAVAND PRO4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/sunflower-seeds/trend)
## **Top sunflower seeds search terms**
- **sunflower seeds**337K/yr-14.0%12.2% conv. - **sunflower seeds to grow**55K/yr-5.9%16.4% conv. - **sun flower seeds to grow**8K/yr+41.8%15.2% conv. - **sunflower seeds to plant**11K/yr-24.6%11.1% conv. - **sunflower seeds for planting**9K/yr-21.6%12.8% conv. - **sun flower seeds**8K/yr-33.7%11.1% conv. - **sunflower seed**7K/yr-4.0%8.0% conv. - **sunflowers seeds**4K/yr-13.5%12.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sunflower-seeds/search-terms)
## **Top sunflower seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£34K20%£68K30%£102K40%£136K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow**Mr Fothergill's**£2.21**4.6★117 rev](https://www.amazon.co.uk/dp/B0FGKF1WRM) [2**Super Giant Sunflower Seeds in Pictorial Packet Helianthus Uniflorus Giganteus**Pretty Wild Seeds**£2.95**4.4★974 rev](https://www.amazon.co.uk/dp/B095YNFWJH) [3**Fothergills Oh Sow Simple Sunflower Giant Flower Seeds Sow: Mar-May Yellow**Mr Fothergill's**£1.64**4.5★65 rev](https://www.amazon.co.uk/dp/B0FJ2PQ96Z) [4**Simply Garden Sunflower Giant Single Seeds for Planting UK Grow Your Own Flowers**Simply Garden**£3.39**4.3★253 rev](https://www.amazon.co.uk/dp/B0953R7P5X) [5**Sunflower Seeds 6-in-1 Autumn Beauty Dwarf Sunspot Sunflower Giant Lemon Queen Moulin Rouge & Henry Wilde Easy-to-Grow Flower Seeds for Garden Patio Landscaping & Bee Friendly**Simply Garden**£6.49**4.4★82 rev](https://www.amazon.co.uk/dp/B0G64VJBTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunflower Seeds 6-in-1 Autumn Beauty Dwarf Sunspot Sunflower Giant Lemon Queen Moulin Rouge & Henry Wilde Easy-to-Grow Flower Seeds for Garden Patio Landscaping & Bee Friendly**Simply Garden**£6.49**82 rev7mo ago](https://www.amazon.co.uk/dp/B0G64VJBTR) [**Fothergills Oh Sow Simple Sunflower Giant Flower Seeds Sow: Mar-May Yellow**Mr Fothergill's**£1.64**65 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2PQ96Z) [**Fothergills Oh Sow Simple Sunflower Medium Flower Seeds Sow: Mar-May Yellow**Mr Fothergill's**£2.36**6 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2KV4QS) [**Fothergills Oh Sow Simple Sunflower Mix Flower Seeds Sow: Mar-May Yellow**Mr Fothergill's**£2.39**19 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2PQWV2) [**Fothergills Sunflower Sunburst Mixed Flower Seeds 50 Seeds Sow: Mar-May Yellow/Orange**Mr Fothergill's**£3.16**31 rev1y ago](https://www.amazon.co.uk/dp/B0FGYNQFDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow**Mr Fothergill's**£2.21**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0FGKF1WRM) [**Fothergills Oh Sow Simple Sunflower Medium Flower Seeds Sow: Mar-May Yellow**Mr Fothergill's**£2.36**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B0FJ2KV4QS) [**Fothergills Oh Sow Simple Sunflower Giant Flower Seeds Sow: Mar-May Yellow**Mr Fothergill's**£1.64**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B0FJ2PQ96Z) [**Minton & Donello - Raw Sunflower Seeds 1kg**Minton & Donello**£5.02**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B0F227K3VW) [**Simply Garden Sunflower Giant Single Seeds for Planting UK Grow Your Own Flowers**Simply Garden**£3.39**4.3★**▲ 24%**](https://www.amazon.co.uk/dp/B0953R7P5X)
**~~View all trending →~~**
## **What buyers say about sunflower seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**32%
*“they are growing fast”*
**Value For Money**26%
*“Fair price”*
**Quality-Overall**15%
*“Excellent Product”*
**Pet Friendly**4%
*“Birds love it”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Taste-Overall**3%
*“birds love it”*
**Color**2%
*“Amazing colour”*
**Ease Of Use**2%
*“easy to use”*
**Freshness**2%
*“fresh”*
**Size-Overall**2%
*“Very good size”*
### **What buyers complain about **
**Plant Growth**37%
*“None of these items that I have bought from Amazon Amazon plant wise has not flowered”*
**Size-Overall**15%
*“small”*
**Advertised Vs Actual Product**10%
*“This is advertised as organic but I cannot find that anywhere on the packaging”*
**Color**8%
*“They did not grown to this colour”*
**Quality-Overall**8%
*“Poor quality seed”*
**Instructions/User Manual/Troubleshooting**3%
*“Did not follow instructions on front door”*
**Stale/Rotten/Spoiled**2%
*“Looks old and damp”*
**Ease Of Cleaning**2%
*“Lots of small chips and dust”*
**Strength**2%
*“it looks woeful and weak and I dont think it will do very well”*
**Thickness**2%
*“The stem is thin”*
### **Top return reasons **
**Size-Overall**33%
**Plant Growth**33%
**Advertised Vs Actual Product**33%
## **Common questions**
- **Is sunflower seeds profitable to sell on Amazon United Kingdom?**
- The niche generates £339K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the sunflower seeds niche?**
- 10 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in sunflower seeds?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for sunflower seeds peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the sunflower seeds niche?**
- Listings span £1.64–£30.51; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.
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