---
title: "Sunflower Oil — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sunflower-oil"
last_updated: "2026-07-31T13:22:47.826Z"
locale: en
meta:
description: "Niche score 41/100 · £35K/yr market · 68K searches/yr · £9.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £35K/yr market · 68K searches/yr · £9.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sunflower Oil — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **sunflower oil**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 10Conversion 63Competition 44Returns 100Price range 53Avg price 27Brand share 56Review moat 77Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****467.81**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£1.75–£29.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£35K**
£35K/yr · 68K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, sunflower oil is a £35K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunflower oil market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£37K–£46K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **38%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**22%**
- Filippo Berio19% - Pura18% - Ktc15% - by Amazon11% - LAILA8% - Morrisons7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/sunflower-oil/trend)
## **Top sunflower oil search terms**
- **sunflower oil 5l**19K/yr-25.3%5.7% conv. - **vegetable oil 5 litre**11K/yr-36.1%3.6% conv. - **oil 5l**6K/yr-10.1%4.4% conv. - **5l sunflower oil**8K/yr-44.5%4.8% conv. - **cooking oil 5l**8K/yr-21.5%4.5% conv. - **cooking oil sunflower**6K/yr-32.3%11.7% conv. - **ktc sunflower oil 5ltr**6K/yr-42.9%3.3% conv. - **ktc oil**4K/yr-28.7%0.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sunflower-oil/search-terms)
## **Top sunflower oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£3K15%£5K20%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filippo Berio Sunflower Oil Cooking Oil Large Sunflower Oil Bulk Bottle 5l**Filippo Berio**£11.54**4.8★952 rev](https://www.amazon.co.uk/dp/B089GTW447) [2**Ktc Sunflower Oil 5ltr**Ktc**£9.41**4.7★849 rev](https://www.amazon.co.uk/dp/B00BFGMMBI) [3**Pura Sunflower Oil 5l**Pura**£9.16**4.6★62 rev](https://www.amazon.co.uk/dp/B09XDYCRFL) [4**by Amazon Sunflower Oil 1L**by Amazon**£1.89**4.7★901 rev](https://www.amazon.co.uk/dp/B0DM37S458) [5**Pura Refined Vegetable Oil 5L**Pura**£9.15**4.5★56 rev](https://www.amazon.co.uk/dp/B09SPRW26T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laila Sunflower Oil 5L**LAILA**£9.49**18 rev4mo ago](https://www.amazon.co.uk/dp/B0GNS4G327) [**by Amazon Organic Sunflower Oil 1L**by Amazon**£1.98**212 rev7mo ago](https://www.amazon.co.uk/dp/B0FFN6Z2PW) [**Tropical Gold Sunflower Oil 5L For Tropical Gold Quality Cooking Suitable for All Types of Meals (1)**TROPICAL GOLD**£9.95**9 rev1y ago](https://www.amazon.co.uk/dp/B0FJ9KR95K) [**by Amazon Sunflower Oil 1L**by Amazon**£1.89**901 rev1y ago](https://www.amazon.co.uk/dp/B0DM37S458) [**Laila Pomace Olive Oil Blend 5L**LAILA**£15.73**143 rev1y ago](https://www.amazon.co.uk/dp/B0DN6NJS6H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laila Sunflower Oil 5L**LAILA**£9.49**4.8★**▲ 206%**](https://www.amazon.co.uk/dp/B0GNS4G327) [**Pura Sunflower Oil 5l**Pura**£9.16**4.6★**▲ 176%**](https://www.amazon.co.uk/dp/B09XDYCRFL) [**by Amazon Sunflower Oil 1L**by Amazon**£1.89**4.7★**▲ 155%**](https://www.amazon.co.uk/dp/B0DM37S458) [**Pura Refined Vegetable Oil 5L**Pura**£9.15**4.5★**▲ 151%**](https://www.amazon.co.uk/dp/B09SPRW26T) [**Flora Pure Sunflower Oil 1 Litre (Pack of 1)**Flora**£2.49**4.7★**▲ 48%**](https://www.amazon.co.uk/dp/B0042S00OM)
**~~View all trending →~~**
## **What buyers say about sunflower oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Good price”*
**Quality-Overall**20%
*“The quality is very consistent”*
**Oily/Greasy**10%
*“Really good oil”*
**Advertised Vs Actual Product**7%
*“Just what I needed”*
**Vegan/Organic**6%
*“The fact that its organic gives me extra peace of mind”*
**Taste-Overall**4%
*“makes my cooking delicious”*
**Smell**4%
*“had no issues with it being overly splashy or smelling weird”*
**Cooking Instructions**4%
*“Great for cooking all kinds of food”*
**Ease Of Use**3%
*“easy to use”*
**Size-Overall**2%
*“Correct size”*
### **What buyers complain about **
**Value For Money**19%
*“Could be a bit cheaper”*
**Oily/Greasy**16%
*“The worst oil I've ever had”*
**Taste-Overall**10%
*“Leaving a long lasting greasy taste in ur mouth”*
**Color**6%
*“I think my bottle was tampered with as cap is a different colour”*
**Dilute/Watery**6%
*“Watered down”*
**Advertised Vs Actual Product**6%
*“I wouldnt have bought it had it been clearly stated it is seed oil. Extremely misleading”*
**Flavor**3%
*“does not impart any unwanted flavors”*
**Quality-Overall**2%
*“Average”*
**Allergies**1%
*“Just a heads up for anyone with nut allergies: this oil isn't suitable due to the manufacturing methods”*
## **Common questions**
- **Is sunflower oil profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sunflower oil niche?**
- 13 brands and 59 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in sunflower oil?**
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Taste-Overall. The return rate is 0.0%.
- **When does demand for sunflower oil peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the sunflower oil niche?**
- Listings span £1.75–£29.90; the average listing price is £9.19 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.
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