---
title: "Sundried Tomatoes — £151K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sundried-tomatoes"
last_updated: "2026-07-31T16:08:53.426Z"
locale: en
meta:
description: "Niche score 49/100 · £151K/yr market · 114K searches/yr · £6.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £151K/yr market · 114K searches/yr · £6.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sundried Tomatoes — £151K/yr Amazon UK Niche (2026) - Flapen"
---
# **sundried tomatoes**
**Skip it**
Prices mostly outside the sweet spot ($1.71–$17.81) — this niche doesn't clear our bar today.
Market size 32Growth 25Conversion 100Competition 35Returns 100Price range 17Avg price 19Brand share 29Review moat 92Quality gap 60
**Conversion**
**Incredible****19.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****159.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£151K**
£151K/yr · 114K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.93**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.71–£17.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sundried tomatoes is a £151K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sundried tomatoes market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£139K–£173K**
- units × avg price
- **Conversion rate**
- **19.2%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **39%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**10%**
- Morrisons56% - Berrilys13% - Odysea12% - Cooks & Co3% - Filippo Berio3% - deli med3% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/sundried-tomatoes/trend)
## **Top sundried tomatoes search terms**
- **sundried tomatoes**66K/yr+1.5%19.8% conv. - **sun dried tomatoes**36K/yr-6.7%12.6% conv. - **sun dried tomatoes in olive oil**4K/yr+16.5%4.3% conv. - **dried tomatoes**4K/yr-4.0%7.2% conv. - **sundried tomato**3K/yr+0.6%14.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sundried-tomatoes/search-terms)
## **Top sundried tomatoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£61K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Sundried Tomatoes 280g**Morrisons**£3.31**4.6★588 rev](https://www.amazon.co.uk/dp/B07B7X4DJN) [2**Morrisons Sun Dried Tomato in Oil & Herbs 285g**Morrisons**£3.41**4.4★341 rev](https://www.amazon.co.uk/dp/B07VR1T8J9) [3**Berrilys Organic Sun Dried Tomatoes Non-GMO Gluten-Free No Sulphur No Preservatives Sun Blushed Dry Tomato Natural Ideal for Cooking & Snacking (1 kg (Pack of 1) Halves)**Berrilys**£13.69**4.4★169 rev](https://www.amazon.co.uk/dp/B08G57HBP6) [4**Morrisons Slow Roasted Tomatoes 150g**Morrisons**£2.65**4.5★151 rev](https://www.amazon.co.uk/dp/B07BV4LZ4M) [5**Odysea Sun-Dried Tomato Meze Glass Jar 230 g (Pack of 1)**Odysea**£2.93**4.2★259 rev](https://www.amazon.co.uk/dp/B07S2DWBC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Sun Dried Tomato Halves 500g by Hatton Hill Organic | A Burst of Tangy Flavour and Natural Nutrition**Hatton Hill**£10.07**12 rev3y ago](https://www.amazon.co.uk/dp/B0DJL4X14S) [**Odysea Semidried Datterini Tomatoes 280g**Odysea**£3.17**101 rev4y ago](https://www.amazon.co.uk/dp/B0B21NF318) [**Morrisons Semi Dried Tomato & Mozzarella 140g**Morrisons**£2.96**94 rev4y ago](https://www.amazon.co.uk/dp/B09WRJWTV7) [**Tuscanini Premium Sun-Dried Tomatoes in Olive Oil 300g Glass Jar | Product of Italy Julian Cut Nothing Artificial Kosher (Including Passover)**Tuscanini**£13.07**64 rev4y ago](https://www.amazon.co.uk/dp/B07DKF977N) [**Cooks & Co Sundried Tomatoes in Oil 280 g (Pack of 6)**Cooks & Co**£17.18**49 rev4y ago](https://www.amazon.co.uk/dp/B09RMX8MKJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Greek Sun Dried Tomatoes Traditional Flavour Net Weight 600gr Glass jar**MPARMPA GIANNI**£8.77**4.3★**▲ 101%**](https://www.amazon.co.uk/dp/B01N3SV08B) [**Morrisons Slow Roasted Tomatoes 150g**Morrisons**£2.65**4.5★**▲ 64%**](https://www.amazon.co.uk/dp/B07BV4LZ4M) [**Mr Organic Sundried Tomato Antipasti - Authentic Mediterranean Flavours - Vegan-Friendly - Made with Organic Ingredients - Intense and Tangy Taste - Perfect for Antipasto Platters - 190g Jar**Mr Organic**£3.74**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B07TZ3918Z) [**Morrisons Semi Dried Tomato & Mozzarella 140g**Morrisons**£2.96**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B09WRJWTV7) [**Filippo Berio Sun Dried Tomato Pesto 190g**Filippo Berio**£2.17**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B01BMMZK6S)
**~~View all trending →~~**
## **What buyers say about sundried tomatoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**37%
*“A truly delicious treat”*
**Quality-Overall**19%
*“Good quality tomatoes”*
**Value For Money**12%
*“Definitely worth the money”*
**Flavor**10%
*“Tasty and concentrated when dried”*
**Cooking Instructions**4%
*“Great addition to your recipes”*
**Smell**3%
*“Love the smell everytime you open these is gorgeous”*
**Color**2%
*“Lovely colour and taste fab”*
**Salt Content**2%
*“Not as salty as some other brands I've tried”*
**Advertised Vs Actual Product**2%
*“Excellent product does what it says on the jar”*
**Ingredients-Overall**2%
*“Great store cupboard ingredient”*
### **What buyers complain about **
**Salt Content**29%
*“these are inedible they are so salty”*
**Quality-Overall**9%
*“The quality of this Tuna is very poor”*
**Bitter**7%
*“Too bitter”*
**Moist/Dry**7%
*“Not sun dried it's semi dried”*
**Oily/Greasy**7%
*“poor quality oil”*
**Value For Money**5%
*“Bit pricey”*
**Flavor**3%
*“The concentrated flavour of a sun dried tomatoes is a bit lacking here”*
**Sour**3%
*“Gives more of a sour taste”*
**Size-Overall**3%
*“these are quite big pieces”*
**Taste-Overall**3%
*“Not tasty because theirs no herbs”*
## **Common questions**
- **Is sundried tomatoes profitable to sell on Amazon United Kingdom?**
- The niche generates £151K/yr across 18 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the sundried tomatoes niche?**
- 11 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in sundried tomatoes?**
- Top complaints mined from reviews: Salt Content, Quality-Overall, Bitter. The return rate is 0.0%.
- **When does demand for sundried tomatoes peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sundried tomatoes niche?**
- Listings span £1.71–£17.81; the average listing price is £6.93 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.
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