---
title: "Sumac — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sumac"
last_updated: "2026-07-31T12:37:11.223Z"
locale: en
meta:
description: "Niche score 41/100 · £63K/yr market · 70K searches/yr · £5.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £63K/yr market · 70K searches/yr · £5.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sumac — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **sumac**
**Skip it**
Prices mostly outside the sweet spot ($2.30–$11.08) — this niche doesn't clear our bar today.
Market size 16Growth 23Conversion 98Competition 21Returns 100Price range 0Avg price 14Brand share 40Review moat 77Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****452.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£63K**
£63K/yr · 70K searches
**Avg price**
**Bad****£5.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.30–£11.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sumac is a £63K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sumac market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£52K–£65K**
- units × avg price
- **Conversion rate**
- **17.4%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **62%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**11%**
- Çerez Pazarı29% - Wholerich Foods16% - AKSOY14% - Yaffa14% - MANOR SPRINGS8% - Schwartz8% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -4.4% search growth over the last 90 days.
2K1KBlack Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/sumac/trend)
## **Top sumac search terms**
- **sumac**48K/yr-7.8%15.2% conv. - **sumac spice powder**16K/yr+0.8%16.5% conv. - **sumac spice**5K/yr+13.1%11.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sumac/search-terms)
## **Top sumac products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cerez Pazari Natural Turkish Sumac Spice Powder Ground- 150g Premium Quality Easy to Use Flapper Spice Cap- Tangy Lemony Taste Flavor- Salt Free Gluten Free Middle Eastern and Mediterranean Spice**Çerez Pazarı**£6.00**4.5★1,600 rev](https://www.amazon.co.uk/dp/B01N4SVY7C) [2**Yaffa Premium Ground Palestinian Sumac Spice Powder 250g - Enhance Your Dishes with Traditional Flavours - Perfect for Cooking Sprinkling or Just as a Herb to add that Tangy Taste (Pack of 1)**Yaffa**£5.62**4.6★305 rev](https://www.amazon.co.uk/dp/B00UFSULAQ) [3**Aksoy Premium Ground Sumac 500GR Jar | 100% Natural Fresh & Tangy Spice Perfect for Salads Marinades Meat Vegetables & Middle Eastern Recipes | Vegan**AKSOY**£6.55**4.4★152 rev](https://www.amazon.co.uk/dp/B09RGD9YP3) [4**Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods**Wholerich Foods**£2.57**4.6★50 rev](https://www.amazon.co.uk/dp/B0DCTM6B6L) [5**Schwartz Ground Sumac 44g**Schwartz**£2.30**4.8★48 rev](https://www.amazon.co.uk/dp/B09SGYVMY1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ground SUMAC | SUMAK | SUMACH | SOMAQ Spice (With No Salt) Turkey by Spice Planet 25g -1.9kg (25 Grams). Please note you will receive 25grams**Spice Planet**£2.97**29 rev1y ago](https://www.amazon.co.uk/dp/B0DHS8WG1D) [**Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods**Wholerich Foods**£2.57**50 rev1y ago](https://www.amazon.co.uk/dp/B0DCTM6B6L) [**Sumac Spice Powder Sumach (Turkish) 100g - Wholerich Foods**Wholerich Foods**£3.28**8 rev1y ago](https://www.amazon.co.uk/dp/B0DCTPRKQJ) [**Eastanbul Sumac Spice 180g Ground Sumac Fresh Farm Turkish Spice Seasoning for Mediterranean Dishes & Middle Eastern Dishes Spicely Powder for Turkish Seasoning Blend like Zaatar Vegan**Eastanbul**£6.45**449 rev2y ago](https://www.amazon.co.uk/dp/B0C8F9R6RB) [**Schwartz Ground Sumac 44g**Schwartz**£2.30**48 rev4y ago](https://www.amazon.co.uk/dp/B09SGYVMY1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yaffa Premium Ground Palestinian Sumac Spice Powder 250g - Enhance Your Dishes with Traditional Flavours - Perfect for Cooking Sprinkling or Just as a Herb to add that Tangy Taste (Pack of 1)**Yaffa**£5.62**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B00UFSULAQ) [**Ground Sumac 100g by Manor Springs**MANOR SPRINGS**£4.06**4.3★**▲ 69%**](https://www.amazon.co.uk/dp/B09Y96LX31) [**Sumac Spice Powder Sumach (Turkish) 100g - Wholerich Foods**Wholerich Foods**£3.28**4.8★**▲ 61%**](https://www.amazon.co.uk/dp/B0DCTPRKQJ) [**Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods**Wholerich Foods**£2.57**4.6★**▲ 46%**](https://www.amazon.co.uk/dp/B0DCTM6B6L) [**Ground Sumac 50g by Manor Springs**MANOR SPRINGS**£3.75**4.7★**▲ 33%**](https://www.amazon.co.uk/dp/B09QD3RD33)
**~~View all trending →~~**
## **What buyers say about sumac**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Spiciness**18%
*“Wonderful on roast veg, especially tatties”*
**Taste-Overall**15%
*“fresh taste that you can tell hasnt been sitting around too long”*
**Flavor**13%
*“Beautiful Flavour – Fresh & Zesty”*
**Advertised Vs Actual Product**9%
*“Better than expected”*
**Value For Money**4%
*“Good value for money”*
**Size-Overall**4%
*“Really good size”*
**Smell**2%
*“Smell amazing”*
**Salt Content**2%
*“tasty and no salt”*
**Freshness**2%
*“This proved to be fresher than i expected”*
### **What buyers complain about **
**Salt Content**40%
*“Does contain salt”*
**Size-Overall**14%
*“Way bigger than I was expecting”*
**Value For Money**12%
*“Quite expensive”*
**Bitter**7%
*“To enhance the colour may require more which will increase the bitterness”*
**Color**7%
*“To enhance the colour may require more which will increase the bitterness”*
**Advertised Vs Actual Product**5%
*“The product description is misleading”*
## **Common questions**
- **Is sumac profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 13 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sumac niche?**
- 10 brands and 15 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in sumac?**
- Top complaints mined from reviews: Salt Content, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for sumac peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sumac niche?**
- Listings span £2.30–£11.08; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.
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