---
title: "Sultanas — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sultanas"
last_updated: "2026-07-31T14:08:21.389Z"
locale: en
meta:
description: "Niche score 45/100 · £79K/yr market · 62K searches/yr · £5.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £79K/yr market · 62K searches/yr · £5.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sultanas — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **sultanas**
**Skip it**
Prices mostly outside the sweet spot ($0.82–$13.25) — this niche doesn't clear our bar today.
Market size 20Growth 20Conversion 100Competition 44Returns 100Price range 0Avg price 16Brand share 37Review moat 89Quality gap 35
**Conversion**
**Incredible****21.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****220.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£79K**
£79K/yr · 62K searches
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.86**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.82–£13.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sultanas is a £79K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sultanas market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£73K–£88K**
- units × avg price
- **Conversion rate**
- **21.6%**
- **Avg BSR**
- **#921**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **52%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**14%**
- Morrisons42% - by Amazon20% - Booths9% - Hides Fine Foods8% - Buy Whole Foods Online4% - Whitworths3% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -9.3% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/sultanas/trend)
## **Top sultanas search terms**
- **sultanas**49K/yr-7.8%19.0% conv. - **sultanas 1kg**8K/yr-15.8%10.7% conv. - **sultana**2K/yr+2.2%13.2% conv. - **sultanas 500g**3K/yr-26.7%12.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sultanas/search-terms)
## **Top sultanas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Sultanas 500g**Morrisons**£2.26**4.6★814 rev](https://www.amazon.co.uk/dp/B07VS2ZZBW) [2**Morrisons Sultanas 1kg**Morrisons**£4.05**4.8★108 rev](https://www.amazon.co.uk/dp/B01BM9KBLK) [3**by Amazon Raisins 500g**by Amazon**£2.90**4.6★832 rev](https://www.amazon.co.uk/dp/B0F8KGGN9J) [4**Morrisons Sultanas 200g**Morrisons**£1.12**4.6★18 rev](https://www.amazon.co.uk/dp/B0FND9J1JG) [5**Booths Sultanas 500g**Booths**£1.89**4.4★233 rev](https://www.amazon.co.uk/dp/B075XPRWFY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Sultanas 200g**Morrisons**£1.12**18 rev12mo ago](https://www.amazon.co.uk/dp/B0FND9J1JG) [**by Amazon Raisins 500g**by Amazon**£2.90**832 rev1y ago](https://www.amazon.co.uk/dp/B0F8KGGN9J) [**Golden Raisins 1KG - South African Golden Sultanas - Yellow Raisins 1KG - Premium Dried Fruit - Blue Forest Foods**BLUE FOREST FOODS**£9.24**82 rev1y ago](https://www.amazon.co.uk/dp/B0FCSHM3YP) [**Golden Raisins 1kg Naturally Sweet Dried Fruit Gluten-Free Rich in Fibre and Iron Ideal for Snacking and Baking Sultanas**Mega Food Plus Ltd.**£9.09**24 rev1y ago](https://www.amazon.co.uk/dp/B0F3G2F73H) [**Anthap Turkish Brown Sultana Raisins Without Seed Sun Dried Naturally Sweet Rich in Fiber No Added Sugar or Preservatives Perfect for Snacking & Baking Rich in Nutrients 1kg**Anthap**£9.03**9 rev1y ago](https://www.amazon.co.uk/dp/B0DTKRLN8J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anthap Turkish Brown Sultana Raisins Without Seed Sun Dried Naturally Sweet Rich in Fiber No Added Sugar or Preservatives Perfect for Snacking & Baking Rich in Nutrients 1kg**Anthap**£9.03**4.6★**▲ 173%**](https://www.amazon.co.uk/dp/B0DTKRLN8J) [**by Amazon Raisins 200 g Resealable Pack**by Amazon**£0.82**4.6★**▲ 155%**](https://www.amazon.co.uk/dp/B0CCTZTRJP) [**Old India Sultanas 500g**Old India**£4.46**4.3★**▲ 54%**](https://www.amazon.co.uk/dp/B08LVWFQ62) [**Morrisons Sultanas 200g**Morrisons**£1.12**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B0FND9J1JG) [**by Amazon Raisins 500g**by Amazon**£2.90**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B0F8KGGN9J)
**~~View all trending →~~**
## **What buyers say about sultanas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“Fresh and juicy raisins that are a good size and taste lovely”*
**Quality-Overall**22%
*“good quality raisins”*
**Value For Money**12%
*“Good value”*
**Nutritional Content**5%
*“Tasty and not expensive source of fibre and carbs”*
**Sweetness**5%
*“One of the things I appreciated most was their natural sweetness”*
**Baking**4%
*“absolutely fine for baking”*
**Freshness**4%
*“Fresh product”*
**Moist/Dry**3%
*“These are very moist, delicious and extra large raisins”*
**Flavor**3%
*“Nice flavour”*
**Size-Overall**3%
*“are consistently sized”*
### **What buyers complain about **
**Taste-Overall**11%
*“Just sugary, no taste”*
**Ingredients-Overall**11%
*“As I needed raisins it was an issue”*
**Size-Overall**11%
*“they are large”*
**Moist/Dry**9%
*“I know raisins are dried”*
**Value For Money**8%
*“Taste good, price is a bit too high for this”*
**Sweetness**6%
*“Sugary”*
**Hard Feel**6%
*“These are more like raisins and hard”*
**Quality-Overall**6%
*“Very disappointed with the quality”*
**Advertised Vs Actual Product**3%
*“Nothing like the picture”*
**Smell**3%
*“Peculiar smell when bag was opened”*
## **Common questions**
- **Is sultanas profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sultanas niche?**
- 15 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in sultanas?**
- Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for sultanas peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sultanas niche?**
- Listings span £0.82–£13.25; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.
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