---
title: "Search terms — sugar paste - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sugar-paste/search-terms"
last_updated: "2026-07-31T13:20:42.665Z"
locale: en
meta:
  description: "Niche score 48/100 · £255K/yr market · 369K searches/yr · £6.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £255K/yr market · 369K searches/yr · £6.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — sugar paste - Flapen"
---

# **sugar paste**

**Skip it**

Prices mostly outside the sweet spot ($2.48–$13.51) — this niche doesn't clear our bar today.

Market size 47Growth 25Conversion 89Competition 65Returns 99Price range 0Avg price 18Brand share 29Review moat 25Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£255K**

£255K/yr · 369K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,366.09**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.57**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.48–£13.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100