[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-grocery-sugar-paste":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":184,"baselines":219,"demand":224,"seasonality":538,"brandShare":551,"products":573,"feedback":801,"searchTerms":930,"related":979,"lastUpdated":167},"9a4e65e5659145de73a7db9e68c49112","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":151,"avgRating":152,"avgReviewCount":153,"avgPrice":154,"priceMin":155,"priceMax":156,"productCount":157,"unitsSoldMax":158,"sponsoredPct":159,"returnRate":160,"successfulLaunches360":161,"newProducts360":162,"amazonNicheId":138,"title":163,"slug":164,"href":165,"leafCategoryName":166,"scrapedAt":167,"brandCount":168,"brandCountYearAgo":169,"sellerCount":170,"signals":171,"avgBsr":172,"pageQuality":173,"unitsSoldMin":174,"unitsSoldAvgMin":175,"unitsSoldAvgMax":176,"revenueMin":177,"revenueMax":178,"avgBrandAgeMonths":179,"avgSellerAgeDays":180,"top20ClickShare":181,"top20BrandShare":161,"primePct":182,"oosRate":183},255180,368503,1.0519,-0.0053,0.1054,0.4581,0.8768,4.53,4366,6.57,2.48,13.51,32,50000,0.6563,0.0011,1,2,"sugar paste","sugar-paste","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fsugar-paste","Baking Supplies","2026-07-24T02:25:06.784092+00:00",11,7,29,[],51,0,40000,1500,2000,262800,328500,42,177,0.8824,0.9375,0.0027,{"score":185,"verdict":186,"components":187},48,"skip",[188,193,195,199,202,204,207,211,214,217],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",47,0.15,255180.22,{"key":194,"score":135,"weight":191,"raw":148},"growth",{"key":196,"score":197,"weight":198,"raw":149},"conversion",89,0.1,{"key":200,"score":201,"weight":191,"raw":150},"competition",65,{"key":203,"score":170,"weight":198,"raw":151},"brandShare",{"key":205,"score":206,"weight":198,"raw":152},"qualityGap",37,{"key":208,"score":135,"weight":209,"raw":210},"reviewMoat",0.05,4366.09,{"key":212,"score":213,"weight":198,"raw":160},"returns",99,{"key":215,"score":216,"weight":209,"raw":154},"avgPrice",18,{"key":218,"score":173,"weight":209,"raw":173},"priceRange",{"avgRating":220,"medianPrice":221,"medianReturnRate":222,"nichesTracked":223},4.36,12.12,0.0064,27606,{"points":225,"droppedPartialWeek":537},[226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519,522,525,528,531,534],{"week":227,"volume":228},"2024-07-28",1981,{"week":230,"volume":231},"2024-08-04",1760,{"week":233,"volume":234},"2024-08-11",1927,{"week":236,"volume":237},"2024-08-18",1865,{"week":239,"volume":240},"2024-08-25",1782,{"week":242,"volume":243},"2024-09-01",1976,{"week":245,"volume":246},"2024-09-08",2109,{"week":248,"volume":249},"2024-09-15",2011,{"week":251,"volume":252},"2024-09-22",2113,{"week":254,"volume":255},"2024-09-29",2173,{"week":257,"volume":258},"2024-10-06",2268,{"week":260,"volume":261},"2024-10-13",2564,{"week":263,"volume":264},"2024-10-20",2442,{"week":266,"volume":267},"2024-10-27",2519,{"week":269,"volume":270},"2024-11-03",2344,{"week":272,"volume":273},"2024-11-10",2399,{"week":275,"volume":276},"2024-11-17",2417,{"week":278,"volume":279},"2024-11-24",2503,{"week":281,"volume":282},"2024-12-01",2405,{"week":284,"volume":285},"2024-12-08",2520,{"week":287,"volume":288},"2024-12-15",2468,{"week":290,"volume":291},"2024-12-22",2368,{"week":293,"volume":294},"2024-12-29",994,{"week":296,"volume":297},"2025-01-05",1525,{"week":299,"volume":300},"2025-01-12",1844,{"week":302,"volume":303},"2025-01-19",2027,{"week":305,"volume":306},"2025-01-26",1945,{"week":308,"volume":309},"2025-02-02",1889,{"week":311,"volume":312},"2025-02-09",2938,{"week":314,"volume":315},"2025-02-16",2827,{"week":317,"volume":318},"2025-02-23",2743,{"week":320,"volume":321},"2025-03-02",2773,{"week":323,"volume":324},"2025-03-09",6143,{"week":326,"volume":327},"2025-03-16",6639,{"week":329,"volume":330},"2025-03-23",6696,{"week":332,"volume":333},"2025-03-30",7010,{"week":335,"volume":336},"2025-04-06",6011,{"week":338,"volume":339},"2025-04-13",5771,{"week":341,"volume":342},"2025-04-20",6264,{"week":344,"volume":345},"2025-04-27",5726,{"week":347,"volume":348},"2025-05-04",5478,{"week":350,"volume":351},"2025-05-11",6042,{"week":353,"volume":354},"2025-05-18",5984,{"week":356,"volume":357},"2025-05-25",5775,{"week":359,"volume":360},"2025-06-01",5852,{"week":362,"volume":363},"2025-06-08",7736,{"week":365,"volume":366},"2025-06-15",7024,{"week":368,"volume":339},"2025-06-22",{"week":370,"volume":371},"2025-06-29",6890,{"week":373,"volume":374},"2025-07-06",6498,{"week":376,"volume":377},"2025-07-13",7491,{"week":379,"volume":380},"2025-07-20",7368,{"week":382,"volume":383},"2025-07-27",5905,{"week":385,"volume":386},"2025-08-03",4349,{"week":388,"volume":389},"2025-08-10",6420,{"week":391,"volume":392},"2025-08-17",5975,{"week":394,"volume":395},"2025-08-24",6024,{"week":397,"volume":398},"2025-08-31",6754,{"week":400,"volume":401},"2025-09-07",6830,{"week":403,"volume":404},"2025-09-14",6803,{"week":406,"volume":407},"2025-09-21",7640,{"week":409,"volume":410},"2025-09-28",7821,{"week":412,"volume":413},"2025-10-05",6556,{"week":415,"volume":416},"2025-10-12",6901,{"week":418,"volume":419},"2025-10-19",6552,{"week":421,"volume":422},"2025-10-26",6949,{"week":424,"volume":425},"2025-11-02",6560,{"week":427,"volume":428},"2025-11-09",6615,{"week":430,"volume":431},"2025-11-16",7049,{"week":433,"volume":434},"2025-11-23",6869,{"week":436,"volume":437},"2025-11-30",7832,{"week":439,"volume":440},"2025-12-07",8460,{"week":442,"volume":443},"2025-12-14",9307,{"week":445,"volume":446},"2025-12-21",9310,{"week":448,"volume":449},"2025-12-28",4430,{"week":451,"volume":452},"2026-01-04",4351,{"week":454,"volume":455},"2026-01-11",5687,{"week":457,"volume":458},"2026-01-18",6284,{"week":460,"volume":461},"2026-01-25",6434,{"week":463,"volume":464},"2026-02-01",6416,{"week":466,"volume":467},"2026-02-08",6401,{"week":469,"volume":470},"2026-02-15",5958,{"week":472,"volume":473},"2026-02-22",6135,{"week":475,"volume":476},"2026-03-01",6496,{"week":478,"volume":479},"2026-03-08",6558,{"week":481,"volume":482},"2026-03-15",6512,{"week":484,"volume":485},"2026-03-22",5972,{"week":487,"volume":488},"2026-03-29",5616,{"week":490,"volume":491},"2026-04-05",5813,{"week":493,"volume":494},"2026-04-12",5035,{"week":496,"volume":497},"2026-04-19",5851,{"week":499,"volume":500},"2026-04-26",5682,{"week":502,"volume":503},"2026-05-03",5639,{"week":505,"volume":506},"2026-05-10",6387,{"week":508,"volume":509},"2026-05-17",6508,{"week":511,"volume":512},"2026-05-24",5938,{"week":514,"volume":515},"2026-05-31",4655,{"week":517,"volume":518},"2026-06-07",6599,{"week":520,"volume":521},"2026-06-14",6443,{"week":523,"volume":524},"2026-06-21",6260,{"week":526,"volume":527},"2026-06-28",5495,{"week":529,"volume":530},"2026-07-05",6669,{"week":532,"volume":533},"2026-07-12",6995,{"week":535,"volume":536},"2026-07-19",6852,false,[539,540,541,542,543,544,545,546,547,548,549,550],0.7352595181719096,0.8625380538955914,1.1807343932047956,1.1275021610854286,1.13800962988019,1.2610048316441371,1.215595519975946,0.8003374216476031,0.857231388565248,0.897814484909986,0.9682397698183018,0.9177300877379803,{"top":552,"otherBrandCount":571,"otherClickShare":572},[553,556,559,562,565,568],{"brand":554,"clickShare":555},"Renshaw",0.6040000000000001,{"brand":557,"clickShare":558},"Create A Cake",0.1287,{"brand":560,"clickShare":561},"by Amazon",0.0537,{"brand":563,"clickShare":564},"Satinara",0.0502,{"brand":566,"clickShare":567},"SARACINO We love pastry",0.0402,{"brand":569,"clickShare":570},"THE SUGAR PASTE",0.0348,5,0.08839999999999981,[574,585,596,606,615,624,633,643,651,660,670,679,690,698,708,719,727,737,746,755,764,773,783,792],{"asin":575,"title":576,"brand":554,"imageUrl":577,"price":578,"rating":579,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B016CV8AVQ","Renshaw White Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419xSl4nLiL.jpg",3.04,4.6,16123,0.1399,0.1994,"2015-09-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB016CV8AVQ",{"asin":586,"title":587,"brand":557,"imageUrl":588,"price":589,"rating":590,"reviews":591,"clickShare90":592,"clickShare360":593,"launchDate":594,"amazonUrl":595},"B0CY2J48QG","Create A Cake Ready To Roll Icing | White Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41pR+kks5jL.jpg",2.96,4.5,772,0.1198,0.0754,"2024-03-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CY2J48QG",{"asin":597,"title":598,"brand":554,"imageUrl":599,"price":600,"rating":579,"reviews":601,"clickShare90":602,"clickShare360":603,"launchDate":604,"amazonUrl":605},"B0B465VSVF","Renshaw Ready to Roll Fondant Icing & Flower and Modelling Paste 250g - Pick Any 3 Colours","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51b7LAH8nZL.jpg",10.35,582,0.0801,0.0781,"2022-06-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B465VSVF",{"asin":607,"title":608,"brand":554,"imageUrl":609,"price":610,"rating":579,"reviews":580,"clickShare90":611,"clickShare360":612,"launchDate":613,"amazonUrl":614},"B07YSHG5Y7","Renshaw White Just Roll With It Fondant Icing 500 g (Pack of 1) - Ready to Roll Icing for Cakes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qb+umeRSL.jpg",4.87,0.0646,0.103,"2017-05-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07YSHG5Y7",{"asin":616,"title":617,"brand":560,"imageUrl":618,"price":619,"rating":579,"reviews":620,"clickShare90":561,"clickShare360":621,"launchDate":622,"amazonUrl":623},"B09KLTMP15","by Amazon Ready To Roll Fondant Icing Vegan 8 Packs of 500g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51taKEP81NL.jpg",11.97,306,0.0663,"2022-01-17","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09KLTMP15",{"asin":625,"title":626,"brand":563,"imageUrl":627,"price":628,"rating":590,"reviews":629,"clickShare90":564,"clickShare360":630,"launchDate":631,"amazonUrl":632},"B0CVBCQKYT","Satinara Luxury White Sugar Paste for Cakes and Bakes Palm Oil Free White Fondant Icing For Cake Covering 1kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+hFEzkOtL.jpg",8.04,219,0.0551,"2024-02-08","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CVBCQKYT",{"asin":634,"title":635,"brand":554,"imageUrl":636,"price":637,"rating":579,"reviews":638,"clickShare90":639,"clickShare360":640,"launchDate":641,"amazonUrl":642},"B07W4BDY5C","Renshaw White Extra Stretch Smooth & Thin Marshmallow Flavoured Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wFWd3j3SL.jpg",7.77,3179,0.0482,0.0382,"2019-06-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07W4BDY5C",{"asin":644,"title":645,"brand":554,"imageUrl":577,"price":646,"rating":579,"reviews":580,"clickShare90":647,"clickShare360":648,"launchDate":649,"amazonUrl":650},"B0048W529K","Renshaw White Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes",8.05,0.0478,0.0409,"2011-03-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0048W529K",{"asin":652,"title":653,"brand":554,"imageUrl":654,"price":655,"rating":579,"reviews":638,"clickShare90":656,"clickShare360":657,"launchDate":658,"amazonUrl":659},"B085YCW7P5","Renshaw White Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F315w-QoKW1L.jpg",8.92,0.0367,0.0222,"2020-05-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB085YCW7P5",{"asin":661,"title":662,"brand":554,"imageUrl":663,"price":664,"rating":590,"reviews":665,"clickShare90":666,"clickShare360":667,"launchDate":668,"amazonUrl":669},"B077G2T3W6","Renshaw Primary Colours Just Roll With It Fondant Icing Multipack 5 x 100 g (Pack of 1) - Vegan Friendly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51lSteLLk3L.jpg",6.48,1080,0.0332,0.0354,"2013-05-28","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB077G2T3W6",{"asin":671,"title":672,"brand":566,"imageUrl":673,"price":156,"rating":579,"reviews":674,"clickShare90":675,"clickShare360":676,"launchDate":677,"amazonUrl":678},"B0851LX429","Saracino White Sugar Paste for Modelling 1 kg Gluten Free Made in Italy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41TQN6FHSeL.jpg",822,0.0254,0.0202,"2020-02-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0851LX429",{"asin":680,"title":681,"brand":682,"imageUrl":683,"price":589,"rating":684,"reviews":685,"clickShare90":686,"clickShare360":687,"launchDate":688,"amazonUrl":689},"B01C5YI8AM","Morrisons Ready to Roll White Icing 1kg","Morrisons","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41IOClDI16L.jpg",4.4,199,0.0243,0.0276,"2016-01-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01C5YI8AM",{"asin":691,"title":692,"brand":554,"imageUrl":693,"price":694,"rating":590,"reviews":665,"clickShare90":686,"clickShare360":695,"launchDate":696,"amazonUrl":697},"B0873CGNMJ","Renshaw Natural Colours Just Roll With It Fondant Icing Multipack 5 x 100 g (Pack of 1) - Vegan Friendly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41IOMNLJ1EL.jpg",6.45,0.0229,"2020-04-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0873CGNMJ",{"asin":699,"title":700,"brand":554,"imageUrl":701,"price":702,"rating":590,"reviews":703,"clickShare90":704,"clickShare360":705,"launchDate":706,"amazonUrl":707},"B08L4DSF7X","Renshaw Flower & Modelling Paste - White 250 g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZRzRxoxML.jpg",3.13,733,0.0238,0.0259,"2020-10-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB08L4DSF7X",{"asin":709,"title":710,"brand":711,"imageUrl":712,"price":713,"rating":579,"reviews":714,"clickShare90":715,"clickShare360":716,"launchDate":717,"amazonUrl":718},"B092WC454Y","FunCakes Fondant multipack pastel colors: easy to use smooth flexible soft and pliable perfect for cake decorating halal kosher and gluten free. 5 colors 5 x 100 g","FunCakes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qzBfvyO0L.jpg",7.21,1124,0.0214,0.022,"2021-04-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB092WC454Y",{"asin":720,"title":721,"brand":554,"imageUrl":722,"price":589,"rating":579,"reviews":638,"clickShare90":723,"clickShare360":724,"launchDate":725,"amazonUrl":726},"B00JAE5U0M","Renshaw White Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+ypTrLW+L.jpg",0.0205,0.0127,"2014-12-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00JAE5U0M",{"asin":728,"title":729,"brand":569,"imageUrl":730,"price":731,"rating":579,"reviews":732,"clickShare90":733,"clickShare360":734,"launchDate":735,"amazonUrl":736},"B09BK3PV3V","THE SUGAR PASTE White Sugarpaste - Modeling Fondant for Figures Soft & Highly Stretchable Texture with Extended Working Time - 1 kg","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sze1WxYIL.jpg",10.01,6,0.0203,0.0071,"2022-03-01","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09BK3PV3V",{"asin":738,"title":739,"brand":554,"imageUrl":740,"price":741,"rating":590,"reviews":665,"clickShare90":742,"clickShare360":743,"launchDate":744,"amazonUrl":745},"B0GPWQLZX4","Renshaw Pastel Colours Fondant Icing Multipack 5 x 100 g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KZx6+4sVL.jpg",6.64,0.0187,0.0047,"2026-02-24","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GPWQLZX4",{"asin":747,"title":748,"brand":554,"imageUrl":749,"price":750,"rating":579,"reviews":580,"clickShare90":751,"clickShare360":752,"launchDate":753,"amazonUrl":754},"B0048W872Y","Renshaw Jet Black Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wt70STjcL.jpg",2.51,0.0148,0.0129,"2011-03-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0048W872Y",{"asin":756,"title":757,"brand":566,"imageUrl":758,"price":759,"rating":579,"reviews":760,"clickShare90":751,"clickShare360":761,"launchDate":762,"amazonUrl":763},"B0765B2KTY","Saracino Sugar Paste Model White Modelling Paste 250 G Gluten Free Made in Italy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ku5IfrECL.jpg",4.99,503,0.015,"2020-09-16","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0765B2KTY",{"asin":765,"title":766,"brand":554,"imageUrl":767,"price":768,"rating":590,"reviews":665,"clickShare90":769,"clickShare360":770,"launchDate":771,"amazonUrl":772},"B0844KQBRG","Renshaw Neon Colours Just Roll With It Fondant Icing Multipack 5 x 100 g (Pack of 1) - Vegan Friendly","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51VLsViWHiL.jpg",6.72,0.0147,0.0143,"2020-01-23","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0844KQBRG",{"asin":774,"title":775,"brand":569,"imageUrl":776,"price":777,"rating":590,"reviews":778,"clickShare90":779,"clickShare360":780,"launchDate":781,"amazonUrl":782},"B09BK4HH1Z","THE SUGAR PASTE White Sugarpaste (250G - 7KG) 250g","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41FiQC-dNVL.jpg",4.07,34,0.0145,0.0146,"2020-08-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09BK4HH1Z",{"asin":784,"title":785,"brand":554,"imageUrl":786,"price":787,"rating":579,"reviews":580,"clickShare90":788,"clickShare360":789,"launchDate":790,"amazonUrl":791},"B0DNTHWC2D","Renshaw White Ready Rolled Fondant Icing Disc for 8 Cake 450g (Pack of 1)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31alQVzUIxL.jpg",5.87,0.0121,0.009,"2024-11-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DNTHWC2D",{"asin":793,"title":794,"brand":554,"imageUrl":795,"price":796,"rating":579,"reviews":580,"clickShare90":797,"clickShare360":798,"launchDate":799,"amazonUrl":800},"B004PGX9IK","Renshaw Ivory Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BsKtdvAjL.jpg",7.45,0.0095,0.0038,"2011-02-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB004PGX9IK",{"love":802,"hate":869,"returnReasons":924},[803,810,817,824,831,838,845,852,858,864],{"topic":804,"percentOfMentions":805,"verbatims":806},"Quality-Overall",0.2518,[807,808,809],"Overall, this is a reliable, high-quality fondant that saves time and effort","Excellent product","good quality",{"topic":811,"percentOfMentions":812,"verbatims":813},"Color",0.18789999999999998,[814,815,816],"Nice colour","easy to colour","Great colours",{"topic":818,"percentOfMentions":819,"verbatims":820},"Taste-Overall",0.133,[821,822,823],"Good fondant","Good taste","Delicious and very easy to use, tastes exactly like cake icing from a proper bakery",{"topic":825,"percentOfMentions":826,"verbatims":827},"Ease Of Use",0.10710000000000001,[828,829,830],"was generally easy to roll","Easy to use","Soo easy to work with",{"topic":832,"percentOfMentions":833,"verbatims":834},"Value For Money",0.0716,[835,836,837],"Cheaper than my local store","Great value","Fantastic price",{"topic":839,"percentOfMentions":840,"verbatims":841},"Soft Feel",0.0496,[842,843,844],"It rolls smoothly","this one is so far the best for a smooth surface","very smooth",{"topic":846,"percentOfMentions":847,"verbatims":848},"Texture\u002FConsistency-Overall",0.039,[849,850,851],"The consistency once worked is good","Nice texture","Good texture with nice taste, can be bought in 250g and 1kg packs, great choice of colours",{"topic":853,"percentOfMentions":854,"verbatims":855},"Baking",0.028399999999999998,[856,823,857],"Easy Icing – Recommended","Looked very nice on the cake",{"topic":859,"percentOfMentions":860,"verbatims":861},"Advertised Vs Actual Product",0.0213,[862,863],"As described","Does exactly what it says on the packet",{"topic":865,"percentOfMentions":866,"verbatims":867},"Durability",0.0106,[868],"The fondant has a good, durable consistency and doesnt crack or dry out too quickly while youre working with it",[870,877,881,887,893,898,903,910,915,919],{"topic":871,"percentOfMentions":872,"verbatims":873},"Size-Overall",0.1056,[874,875,876],"the pack was smaller than expected","A very small amount","Very small amount- would only cover avery small cake or a few cup cakes",{"topic":804,"percentOfMentions":872,"verbatims":878},[879,880],"Very poor compared to homemade","Poor quality",{"topic":882,"percentOfMentions":198,"verbatims":883},"Ingredients-Overall",[884,885,886],"BEWARE Now contains Soya which is not mentioned in the ingrediant list","There is nothing in the ingredients that makes it modelling paste as in it sets really hard","Soya is not mentioned in the ingredients",{"topic":832,"percentOfMentions":888,"verbatims":889},0.0944,[890,891,892],"Cheap for a reason","You can get better for the price","It is a little more expensive",{"topic":811,"percentOfMentions":894,"verbatims":895},0.0833,[896,897],"The colour was off-white","Not bright white",{"topic":899,"percentOfMentions":894,"verbatims":900},"Flavor",[901,902],"This is the worst tasting fondant Ive ever used","Not stretchy and couldnt get the marshmallow flavour at all",{"topic":904,"percentOfMentions":905,"verbatims":906},"Moist\u002FDry",0.07780000000000001,[907,908,909],"Edges dry and hard","try to frill it then its too dry","It dries too quickly when working with it",{"topic":825,"percentOfMentions":911,"verbatims":912},0.0444,[913,914],"It is nowhere near as easy to work with","difficult to roll thinly",{"topic":916,"percentOfMentions":911,"verbatims":917},"Thickness",[918,914],"Cant roll it out thin enough",{"topic":920,"percentOfMentions":921,"verbatims":922},"Allergies",0.0333,[923],"I am very sensitive to soya",[925,927,929],{"reason":811,"pct":926},0.9473999999999999,{"reason":832,"pct":928},0.0263,{"reason":871,"pct":928},[931,936,941,946,951,955,960,964,969,974],{"term":932,"volume":933,"growthQoq":934,"conversionRate":935},"fondant icing",104658,0.0963,0.0628,{"term":937,"volume":938,"growthQoq":939,"conversionRate":940},"fondant",36902,-0.0296,0.0582,{"term":942,"volume":943,"growthQoq":944,"conversionRate":945},"white fondant icing",26827,0.1793,0.2058,{"term":947,"volume":948,"growthQoq":949,"conversionRate":950},"renshaw fondant icing",22413,-0.0199,0.0545,{"term":163,"volume":952,"growthQoq":953,"conversionRate":954},18802,0.0331,0.0543,{"term":956,"volume":957,"growthQoq":958,"conversionRate":959},"saracino modelling paste",14799,-0.0627,0.1201,{"term":961,"volume":962,"growthQoq":888,"conversionRate":963},"white fondant",12616,0.1699,{"term":965,"volume":966,"growthQoq":967,"conversionRate":968},"white icing",13567,-0.0241,0.141,{"term":970,"volume":971,"growthQoq":972,"conversionRate":973},"fondant icing ready to roll",31040,-0.5646,0.0472,{"term":975,"volume":976,"growthQoq":977,"conversionRate":978},"ready to roll icing",13750,-0.1509,0.0432,[980,987,991,997,1002,1008],{"title":981,"href":982,"score":983,"verdict":984,"marketSize":985,"growth90":986},"garden broom","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fgarden-broom",69,"launch",911408.73,0.3798,{"title":988,"href":989,"score":983,"verdict":984,"marketSize":990,"growth90":150},"electrolytes sachets","\u002Fresearch\u002Fuk\u002Fgrocery\u002Felectrolytes-sachets",1595505.25,{"title":992,"href":993,"score":983,"verdict":994,"marketSize":995,"growth90":996},"spider repellent plug in","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fspider-repellent-plug-in","watch",109047.98,0.7121,{"title":998,"href":999,"score":983,"verdict":994,"marketSize":1000,"growth90":1001},"ice cream tubs","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-tubs",166810.92,1.5052,{"title":1003,"href":1004,"score":1005,"verdict":994,"marketSize":1006,"growth90":1007},"alcohol free beer","\u002Fresearch\u002Fuk\u002Fgrocery\u002Falcohol-free-beer",70,513756.37,0.324,{"title":1009,"href":1010,"score":1005,"verdict":994,"marketSize":1011,"growth90":1012},"ice cream cones","\u002Fresearch\u002Fuk\u002Fgrocery\u002Fice-cream-cones",135142.66,1.7666]