---
title: "Sugar Mice — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sugar-mice"
last_updated: "2026-07-31T14:10:49.607Z"
locale: en
meta:
description: "Niche score 40/100 · £13K/yr market · 26K searches/yr · £10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £13K/yr market · 26K searches/yr · £10.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sugar Mice — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **sugar mice**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 12Conversion 54Competition 26Returns 100Price range 71Avg price 41Brand share 13Review moat 96Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£5.41–£38.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.91**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£13K**
£13K/yr · 26K searches
According to Flapen's Amazon United Kingdom niche tracking, sugar mice is a £13K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugar mice market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£22K–£27K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#496**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **15%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**3%**
- Boynes64% - fosters Traditional foods13% - Boyne's10% - Berrymans5% - Treasure Island Sweets4% - Candy Hive2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -26.2% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/sugar-mice/trend)
## **Top sugar mice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£3K30%£4K40%£5K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Assorted Colour Sugar Mice x10 Mice**Boynes**£12.36**4.5★227 rev](https://www.amazon.co.uk/dp/B0049JYDOW) [2**Pink and White Sugar Mice x10**Boynes**£12.16**4.4★220 rev](https://www.amazon.co.uk/dp/B00BV8FTAQ) [3**Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)**fosters Traditional foods**£5.41**4.1★53 rev](https://www.amazon.co.uk/dp/B009S4FW3O) [4**Pink and White Sugar Mice (Box of 3) x1**Boyne's**£6.24**4.4★215 rev](https://www.amazon.co.uk/dp/B00883YL1A) [5**Assorted Colour Sugar Mice x5 Pieces**Boynes**£7.02**3.8★45 rev](https://www.amazon.co.uk/dp/B0049K0638)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**South Coast Sweets - Assorted Colour Sugar Mice - 10 mice**South Coast Sweets**£10.41**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H37BQ8DC) [**Sugar Mice with cotton tails x 3 Nostalgic Traditional Stocking Filler (Pink & White)**Baking Friends**£6.70**0 rev7mo ago](https://www.amazon.co.uk/dp/B0G4N95Q2D) [**Pink & White MiceGift Jar 515g Original Pink & White Mice Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour**Candy Hive**£10.82**0 rev10mo ago](https://www.amazon.co.uk/dp/B0FSY1Y58S) [**Original Pink and White Mice Strawberry & Cream Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£11.14**231 rev4y ago](https://www.amazon.co.uk/dp/B07S2Y61WY) [**Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)**fosters Traditional foods**£5.41**53 rev9y ago](https://www.amazon.co.uk/dp/B009S4FW3O)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**South Coast Sweets - Assorted Colour Sugar Mice - 10 mice**South Coast Sweets**£10.41**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H37BQ8DC) [**Pink & White MiceGift Jar 515g Original Pink & White Mice Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour**Candy Hive**£10.82**0.0★**▲ 516%**](https://www.amazon.co.uk/dp/B0FSY1Y58S) [**Assorted Colour Sugar Mice x10 Mice**Boynes**£12.36**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B0049JYDOW) [**Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)**fosters Traditional foods**£5.41**4.1★**▲ 46%**](https://www.amazon.co.uk/dp/B009S4FW3O) [**Original Pink and White Mice Strawberry & Cream Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.**Berrymans**£11.14**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B07S2Y61WY)
**~~View all trending →~~**
## **What buyers say about sugar mice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**25%
*“Gift”*
**Advertised Vs Actual Product**25%
*“Exactly as they should be”*
**Taste-Overall**25%
*“Really delicious”*
**Color**13%
*“Beautiful candy coloured candy mice”*
### **What buyers complain about **
**Value For Money**50%
*“Shame they're getting increasingly expensive”*
## **Common questions**
- **Is sugar mice profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the sugar mice niche?**
- 8 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in sugar mice?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
- **When does demand for sugar mice peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the sugar mice niche?**
- Listings span £5.41–£38.12; the average listing price is £10.91 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.
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