---
title: "Sugar Free Jam — £76K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sugar-free-jam"
last_updated: "2026-07-31T16:12:22.461Z"
locale: en
meta:
description: "Niche score 50/100 · £76K/yr market · 128K searches/yr · £8.82 avg price. A small market ($76K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £76K/yr market · 128K searches/yr · £8.82 avg price. A small market ($76K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sugar Free Jam — £76K/yr Amazon UK Niche (2026) - Flapen"
---
# **sugar free jam**
**Worth a look**
Shows low returns (0.0%), but a small market ($76K/yr) keeps it on the watch list.
Market size 19Growth 19Conversion 73Competition 65Returns 100Price range 33Avg price 25Brand share 39Review moat 84Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****311.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.39–£21.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£8.82**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£76K**
£76K/yr · 128K searches
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sugar free jam is a £76K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugar free jam market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£88K–£110K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **64%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**81%**
Top 20: 91%
**Top-5 click share**
**46%**
Top 20: 87%
**Open market**
**10%**
- Stute63% - --9% - Generic6% - GOOD GOOD6% - Chia Smash4% - Gullon3% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/sugar-free-jam/trend)
## **Top sugar free jam search terms**
- **sugar free jam**31K/yr-20.1%5.8% conv. - **diabetic jam**18K/yr-19.7%8.3% conv. - **no added sugar**15K/yr-7.6%1.1% conv. - **low sugar**12K/yr-9.4%0.5% conv. - **no sugar**12K/yr-16.9%0.9% conv. - **stute diabetic jam**8K/yr+0.2%9.3% conv. - **diabetic jam sugar free**8K/yr-15.0%9.6% conv. - **skinny jam**5K/yr+13.2%0.6% conv. - **sugar free jam for diabetics**5K/yr-13.0%8.0% conv. - **low sugar jam**5K/yr-6.7%5.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sugar-free-jam/search-terms)
## **Top sugar free jam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stute Raspberry Seedless Jam 430g**Stute**£5.99**4.3★294 rev](https://www.amazon.co.uk/dp/B00DT3UQEK) [2**Stute Diabetic Strawberry Jam 430g**Stute**£3.13**4.6★937 rev](https://www.amazon.co.uk/dp/B00URRHRY8) [3**2 x 430g No Added Sugar Strawberry Jam Diabetic Friendly**--**£8.79**4.6★35 rev](https://www.amazon.co.uk/dp/B0CJS17DSN) [4**Stute No Added Sugar Diabetic Blackcurrant Jam (430g) - Pack of 2**Stute**£7.61**4.6★184 rev](https://www.amazon.co.uk/dp/B00Y0RJQD6) [5**Stute Diabetic Morello Cherry Extra Jam 430g**Stute**£5.88**4.6★506 rev](https://www.amazon.co.uk/dp/B001E976VM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**(Pack of 5) No Added Sugar Jam 430g - Pick N Choose - Fruit Spread - Many Flavours (Peach/Apricot/Strawberry/Cherry/Raspberry/Orange/Blackcurrant) - Compatible for Stute Jam By Luxe Bitez**Luxe Bitez**£21.60**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G52H8744) [**Smash Foods Jam | Variety 3 Pack | Low-Calorie No Sugar Added Keto Jam with Upcycled Fruit & Chia Seeds | Vegan Paleo Superfood Fruit Spread | Strawberry Blueberry Raspberry (3 Jars)**Chia Smash**£17.87**12 rev1y ago](https://www.amazon.co.uk/dp/B0FJ3SCJ66) [**Chia Smash Cherry Pomegranate Jam | Low-Calorie No Sugar Added Keto Jam with Upcycled Fruit & Chia Seeds | Vegan Paleo Superfood Fruit Spread (2 Jars)**Chia Smash**£13.99**3 rev1y ago](https://www.amazon.co.uk/dp/B0FD56VQVY) [**Gullon Zero No Added Sugar Cookies & Cream 210g**Gullon**£1.41**30 rev1y ago](https://www.amazon.co.uk/dp/B0DZP8TJVP) [**2 x 430g No Added Sugar Strawberry Jam Diabetic Friendly**--**£8.79**35 rev2y ago](https://www.amazon.co.uk/dp/B0CJS17DSN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Diabetic Jam Bundle with Stute Diabetic Strawberry Jam 430g Blackcurrant Jams 430grams & Morello Cherry Jams 430grams (3 Pack)**Generic**£20.50**4.2★**▲ 137%**](https://www.amazon.co.uk/dp/B0C5XMXJH2) [**Stute Diabetic Raspberry Seedless Extra Jam 430g**Stute**£6.27**4.4★**▲ 104%**](https://www.amazon.co.uk/dp/B001E976W6) [**2 x 430g No Added Sugar Strawberry Jam Diabetic Friendly**--**£8.79**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B0CJS17DSN) [**(Pack of 5) No Added Sugar Jam 430g - Pick N Choose - Fruit Spread - Many Flavours (Peach/Apricot/Strawberry/Cherry/Raspberry/Orange/Blackcurrant) - Compatible for Stute Jam By Luxe Bitez**Luxe Bitez**£21.60**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B0G52H8744) [**GOOD GOOD Raspberry Jam - No Added Sugar - Low Calorie - Gluten Free and Vegan - Diabetic and Keto Friendly - 12oz / 330g (Pack of 1)**GOOD GOOD**£7.16**3.9★**▲ 74%**](https://www.amazon.co.uk/dp/B081D4XVGM)
**~~View all trending →~~**
## **What buyers say about sugar free jam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Good taste”*
**Value For Money**11%
*“Good value for money”*
**Sweetness**10%
*“Sugar free”*
**Flavor**9%
*“Good flavour”*
**Quality-Overall**9%
*“The biscuits are top quality”*
**Nutritional Content**5%
*“Great for fibre”*
**Health Benefits-Overall**4%
*“Good for breakfast”*
**Artificial Sweeteners**2%
*“My favourite brand, no added sugar, great value”*
**Baking**2%
*“Great tasting biscuits”*
**Texture/Consistency-Overall**2%
*“The consistency is good”*
### **What buyers complain about **
**Taste-Overall**20%
*“Bland and tasteless”*
**Value For Money**15%
*“Expensive”*
**Sweetness**11%
*“Watery not sweet”*
**Quality-Overall**8%
*“Not the best”*
**Advertised Vs Actual Product**7%
*“RIP Off Advertising”*
**Texture/Consistency-Overall**4%
*“Hard, horrible texture”*
**Flavor**4%
*“Dry and flavourless”*
**Dilute/Watery**3%
*“Watery marmalade”*
**Thickness**2%
*“It used to be dense”*
**Hard Feel**2%
*“Raisins are hard like rock”*
## **Common questions**
- **Is sugar free jam profitable to sell on Amazon United Kingdom?**
- The niche generates £76K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sugar free jam niche?**
- 14 brands and 84 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in sugar free jam?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **When does demand for sugar free jam peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the sugar free jam niche?**
- Listings span £1.39–£21.60; the average listing price is £8.82 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)