---
title: "Sugar Free Granola — £72K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sugar-free-granola"
last_updated: "2026-07-31T22:00:35.094Z"
locale: en
meta:
description: "Niche score 54/100 · £72K/yr market · 64K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £72K/yr market · 64K searches/yr. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sugar Free Granola — £72K/yr Amazon UK Niche (2026) - Flapen"
---
# **sugar free granola**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 18Growth 21Conversion 78Competition 79Returns 100Price range 56Avg price 72Brand share 12Review moat 84Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****317.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.19–£30.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£72K**
£72K/yr · 64K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sugar free granola is a £72K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugar free granola market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£73K–£87K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**9 **—flat
**Sellers**
**42**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 84%
**Open market**
**2%**
- Keto Hana73% - Groovy Keto9% - Heylo6% - Maria Lucia Bakes4% - Surreal3% - Rollagranola2% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/sugar-free-granola/trend)
## **Top sugar free granola search terms**
- **keto granola**32K/yr-11.2%8.1% conv. - **keto cereal**10K/yr-6.7%3.8% conv. - **keto hana granola**6K/yr+15.3%9.2% conv. - **keto hana**5K/yr+15.6%6.4% conv. - **low carb cereal**5K/yr+3.3%1.7% conv. - **keto granola low carb**5K/yr-21.4%7.5% conv. - **keto breakfast**2K/yr-41.7%0.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sugar-free-granola/search-terms)
## **Top sugar free granola products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Keto Hana Coconut & Almond Keto Granola Original Butter Keto Diet Grain Free No Refined Sugars Gluten Free 1.1g Net Carbs Breakfast Cereal - 300gr/0.6lbs**Keto Hana**£7.87**4.5★465 rev](https://www.amazon.co.uk/dp/B0841N7C3P) [2**Keto Hana Peanut Butter Keto Granola Keto Diet Vegan Grain Free Dairy Free Plant Based No Refined Sugars Gluten Free 1.2g Net Carbs Breakfast Cereal - 300gr/0.6lbs**Keto Hana**£8.68**4.3★373 rev](https://www.amazon.co.uk/dp/B0841NKNTR) [3**Keto Hana Vanilla & Pink Himalyan Salt Keto Granola Keto Diet Vegan Grain Free Dairy Free Plant Based No Refined Sugars Gluten Free 1.1g Net Carbs Breakfast Cereal - 300gr/0.6lbs**Keto Hana**£8.02**4.3★139 rev](https://www.amazon.co.uk/dp/B0841N65CY) [4**Keto Hana Coconut and Almond Keto Granola Keto Diet Vegan Grain Free Dairy Free Plant Based No Refined Sugars Gluten Free 1.1g Net Carbs Breakfast Cereal - Bulk Family Pack 1kg/2.2lbs**Keto Hana**£20.77**4.6★430 rev](https://www.amazon.co.uk/dp/B0841N6QKL) [5**Keto Hana Coconut & Almond (Plant Based) Breakfast Snacking Granola Just 1.2g Net Carbs High Protein Healthy Keto Diet Granola (Four 300g/0.6lbs Bags)**Keto Hana**£24.99**4.6★13 rev](https://www.amazon.co.uk/dp/B0BB7Q8222)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keto Hana Keto Granola Bars Variety Pack | 3 Flavours | Zero Added Sugar | From 3.5g Net Carbs | High Fibre Keto Snacks | Clean Ingredients | 9 Bars**Keto Hana**£19.83**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GWF2256H) [**Groovy Keto Granola Low Carb 3.1g Net Carbs | High Protein Breakfast Cereal | Keto Cereal | Sugar Free Gluten Free | Erythritol Stevia Sweetened | Plant Based | 360g Resealable Pouch (Cocoa)**Groovy Keto**£8.74**21 rev7mo ago](https://www.amazon.co.uk/dp/B0G76LDV56) [**Groovy Keto Granola Low Carb 3.1g Net Carbs | High Protein Breakfast Cereal | Keto Cereal | Sugar Free Gluten Free | Erythritol Stevia Sweetened | Plant Based | 360g Resealable Pouch (Cinnamon)**Groovy Keto**£8.71**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G763QJXN) [**Keto Hana Cinnamon Breakfast Snacking Granola Just 1.2g Net Carbs High Protein Healthy Keto Diet Granola (Two 300g/0.6lbs Bags)**Keto Hana**£14.41**316 rev3y ago](https://www.amazon.co.uk/dp/B0BTDV63PT) [**Surreal Variety Pack - High Protein Cereal Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb Gluten Free - Vegan - 17-18g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)**Surreal**£23.55**664 rev3y ago](https://www.amazon.co.uk/dp/B0BM4VY4QG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keto Hana Keto Granola Bars Variety Pack | 3 Flavours | Zero Added Sugar | From 3.5g Net Carbs | High Fibre Keto Snacks | Clean Ingredients | 9 Bars**Keto Hana**£19.83**4.0★**▲ 379%**](https://www.amazon.co.uk/dp/B0GWF2256H) [**Maria Lucias Keto Granola - Macadamia & Coconut - 1KG - High Protein Low Carb Fuel Gluten Free Muesli Healthy & Natural Sugar Free Cereal Breakfast Vegan & Wholesome Friendly Snacks**Maria Lucia Bakes**£21.66**4.1★**▲ 177%**](https://www.amazon.co.uk/dp/B07TKKC5XD) [**Keto Hana Raspberry Keto Granola Keto Diet Vegan Grain Free Dairy Free Plant Based No Refined Sugars Gluten Free 2g Net Carbs Breakfast Cereal - Bulk Family Pack 1kg/2.2lbs**Keto Hana**£21.62**4.5★**▲ 166%**](https://www.amazon.co.uk/dp/B0841NSK4B) [**Keto Hana Coconut & Almond (Plant Based) Breakfast Snacking Granola Just 1.2g Net Carbs High Protein Healthy Keto Diet Granola (Four 300g/0.6lbs Bags)**Keto Hana**£24.99**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B0BB7Q8222) [**Groovy Keto Granola Low Carb 3.1g Net Carbs | High Protein Breakfast Cereal | Keto Cereal | Sugar Free Gluten Free | Erythritol Stevia Sweetened | Plant Based | 360g Resealable Pouch (Cocoa)**Groovy Keto**£8.74**3.7★**▲ 91%**](https://www.amazon.co.uk/dp/B0G76LDV56)
**~~View all trending →~~**
## **What buyers say about sugar free granola**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Fresh taste”*
**Nutritional Content**10%
*“Great for fibre”*
**Value For Money**10%
*“Good value”*
**Health Benefits-Overall**8%
*“Good for breakfast”*
**Quality-Overall**5%
*“Good quality product”*
**Sweetness**4%
*“Its tasty, sweet, crunchy and really good”*
**Flavor**4%
*“Flavours are Great”*
**Crispiness**3%
*“Nice and crunchy”*
**Ingredients-Overall**2%
*“Amazing, very tasty and so clean ingredients”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Value For Money**19%
*“The price is a bit high”*
**Taste-Overall**16%
*“Very artificial tasting”*
**Sweetness**9%
*“But the chocolate one that should've been a Cocoa one is absolutely vile”*
**Nutritional Content**5%
*“Disappointing carb count”*
**Artificial Sweeteners**5%
*“You can tell that it has artificial sweeteners”*
**Moist/Dry**4%
*“Ok. It was ok boxes really small and cereal a bit dry and hard”*
**Flavor**4%
*“the issue with that is that all these flavours taste chemical”*
**Size-Overall**3%
*“The serving size is quite small”*
**Ease Of Chewing/Swallowing**2%
*“Very hard to chew”*
**Quality-Overall**2%
*“Not the best”*
## **Common questions**
- **Is sugar free granola profitable to sell on Amazon United Kingdom?**
- The niche generates £72K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the sugar free granola niche?**
- 9 brands and 42 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in sugar free granola?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
- **When does demand for sugar free granola peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the sugar free granola niche?**
- Listings span £3.19–£30.12; the average listing price is £14.58 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.
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