---
title: "Sugar Free Biscuits — £414K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sugar-free-biscuits"
last_updated: "2026-07-31T15:08:51.638Z"
locale: en
meta:
description: "Niche score 59/100 · £414K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £414K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sugar Free Biscuits — £414K/yr Amazon UK Niche (2026) - Flapen"
---
# **sugar free biscuits**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 17Conversion 86Competition 73Returns 100Price range 25Avg price 34Brand share 47Review moat 91Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****176.18**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£414K**
£414K/yr · 417K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£10.06**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.41–£19.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sugar free biscuits is a £414K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugar free biscuits market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£302K–£402K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **77%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**77%**
Top 20: 98%
**Top-5 click share**
**41%**
Top 20: 78%
**Open market**
**17%**
- Zamfoods30% - Snackify25% - Gullon9% - Florbú7% - JC TREATS & SWEETS6% - PONLEE6% - Open — no brand owns it (12 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/sugar-free-biscuits/trend)
## **Top sugar free biscuits search terms**
- **sugar free biscuits**179K/yr-15.4%7.0% conv. - **diabetic biscuits**59K/yr-15.6%7.3% conv. - **gullon sugar free biscuits**46K/yr-10.3%5.8% conv. - **sugar free biscuits for diabetics**24K/yr+6.5%4.7% conv. - **gullon**20K/yr-19.4%6.7% conv. - **gullon biscuits**10K/yr-5.5%3.8% conv. - **low calorie biscuits**9K/yr-22.2%2.1% conv. - **diabetic biscuits sugar free**10K/yr-24.1%9.3% conv. - **sugar-free cookies**6K/yr+4.4%0.1% conv. - **low sugar biscuits**8K/yr-16.4%4.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sugar-free-biscuits/search-terms)
## **Top sugar free biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£12K6%£25K9%£37K12%£50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gullon Sugar Free Biscuits Chocolate Mixed Variety Selection Diabectic friendly Pack (5 Pack) chocolate chip cocoa sandwich dark digestive chocolate wafer by zamfoods**Zamfoods**£12.10**4.4★314 rev](https://www.amazon.co.uk/dp/B0CM5G9WN8) [2**Farmhouse Sugar Free Biscuits For Diabetics Multipack Selection Box - Viennese Shorties Ginger Cookies Choc Chip Cookies Oat Crunch Cookies | Ideal for Weight Loss (Pack of 1 (4Mix Flavours))**Snackify**£10.46**4.4★246 rev](https://www.amazon.co.uk/dp/B0DN1XYNW4) [3**Gullon Sugar Free & No Added Sugar Big Selections 13 Healthy Biscuits 3.2kg Diabetic Friendly Cookies | Mixed Selection Biscuits Assorted | Luxury & Delicious Biscuits Hamper**Snackify**£18.78**4.5★190 rev](https://www.amazon.co.uk/dp/B0DNBPBDQZ) [4**4 x 245g Original Digestive Cookies Biscuits Sugar Free**PONLEE**£7.30**4.5★197 rev](https://www.amazon.co.uk/dp/B09S6KMDK7) [5**Gullon Zero No Added Sugar Dark Chocolate Ginger Oaties 285g**Gullon**£1.43**4.6★86 rev](https://www.amazon.co.uk/dp/B0CP5CDJSL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break**Florbú**£1.56**19 rev5mo ago](https://www.amazon.co.uk/dp/B0GMR6K242) [**Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time**Florbú**£1.55**18 rev5mo ago](https://www.amazon.co.uk/dp/B0GMR8T9QY) [**Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go**Florbú**£3.99**127 rev8mo ago](https://www.amazon.co.uk/dp/B09FX7MD5N) [**Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box**JC TREATS & SWEETS**£15.17**22 rev9mo ago](https://www.amazon.co.uk/dp/B0FX39GP2X) [**The Sugar Free Biscuit Gift Set Including Sugar Free Cookies & No Sugar Biscuits | A Suitable Diabetic Gift Snack Or Dessert**JC TREATS & SWEETS**£15.39**28 rev10mo ago](https://www.amazon.co.uk/dp/B0FRZDG55C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Florbu Chocolate Chip Cookies 0% - No Added Sugar Chocolate Biscuits Classic Crunchy Snacks with Real Choc Chips Guilt-Free Snacking Any Time**Florbú**£1.55**4.3★**▲ 314%**](https://www.amazon.co.uk/dp/B0GMR8T9QY) [**Florbu Crunchy Oat Biscuits 0% No Added Sugar - Oatmeal Cookies Wholemeal Fibre Rich Snack Ideal for Diabetics Made with Sunflower Oil - Ideal for Breakfast Biscuit or with a Coffee Break**Florbú**£1.56**4.0★**▲ 312%**](https://www.amazon.co.uk/dp/B0GMR6K242) [**Florbu Breakfast Biscuits 0% No Added Sugar - Wholemeal Diabetic Biscuits High Fibre Snack Made with Sunflower & Wholemeal Flour Convenient Individual Snack Packs for Work & On-the-Go**Florbú**£3.99**4.1★**▲ 304%**](https://www.amazon.co.uk/dp/B09FX7MD5N) [**4 x 245g Original Digestive Cookies Biscuits Sugar Free**PONLEE**£7.30**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B09S6KMDK7) [**Sugar Free Hamper Biscuit Box Bundled With Sugar Free Cookies And No Sugar Shortbreads | A Suitable Diabetic Selection UK Gift Box**JC TREATS & SWEETS**£15.17**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0FX39GP2X)
**~~View all trending →~~**
## **What buyers say about sugar free biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Great tasting cookies”*
**Sweetness**17%
*“Sugar Free”*
**Baking**9%
*“These cookies are lush”*
**Quality-Overall**7%
*“Better quality”*
**Value For Money**7%
*“Good value for money”*
**Health Benefits-Overall**4%
*“healthy enough too”*
**Flavor**3%
*“Great taste”*
**Nutritional Content**3%
*“Low carb and good taste”*
**Artificial Sweeteners**2%
*“Great sugar alternative snack, really nice flavour and healthy”*
**Crispiness**2%
*“Crisp and tasty”*
### **What buyers complain about **
**Taste-Overall**20%
*“Taste awful”*
**Value For Money**13%
*“a bit expensive”*
**Sweetness**9%
*“no sugar”*
**Artificial Sweeteners**5%
*“BEWARE OF ARTIFICIAL SWEETENER”*
**Advertised Vs Actual Product**4%
*“not as described”*
**Size-Overall**4%
*“plus theyre quite big”*
**Quality-Overall**3%
*“No redeeming qualities at all”*
**Hard Feel**3%
*“These bars are hard”*
**Powdered/Crumbled**3%
*“Broken Biscuits”*
**Texture/Consistency-Overall**2%
*“Hard, horrible texture”*
### **Top return reasons **
**Side Effects**22%
**Compatibility-Overall**11%
**Certifications**11%
**Advertised Vs Actual Product**11%
**Taste-Overall**11%
**Blood Sugar Level**11%
**Sweetness**11%
**Value For Money**11%
## **Common questions**
- **Is sugar free biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £414K/yr across 44 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the sugar free biscuits niche?**
- 18 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in sugar free biscuits?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **When does demand for sugar free biscuits peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the sugar free biscuits niche?**
- Listings span £1.41–£19.48; the average listing price is £10.06 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.
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