---
title: "Stroopwafels — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/stroopwafels"
last_updated: "2026-07-31T15:56:27.805Z"
locale: en
meta:
description: "Niche score 46/100 · £59K/yr market · 87K searches/yr · £12.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £59K/yr market · 87K searches/yr · £12.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stroopwafels — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **stroopwafels**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 21Conversion 60Competition 54Returns 100Price range 52Avg price 58Brand share 4Review moat 83Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****330.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.98**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£2.22–£28.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£59K**
£59K/yr · 87K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stroopwafels is a £59K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stroopwafels market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£65K–£78K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**0%**
- Daelmans61% - Cc1st Customers Come 1st15% - Asokobox13% - HUBSIDIA6% - LE CHIC Patissier3% - Topline2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -7.6% search growth over the last 90 days.
5K4KHoliday '24Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/stroopwafels/trend)
## **Top stroopwafels search terms**
- **stroopwafels**73K/yr-9.9%7.1% conv. - **stroopwafel**9K/yr+12.5%4.0% conv. - **caramel waffles**5K/yr-6.7%4.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/stroopwafels/search-terms)
## **Top stroopwafels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Daelmans Caramel Stroopwafels 8 Pack - Dutch Delight: Irresistibly Sweet and Gooey Waffle Treats (230g x 3)**Cc1st Customers Come 1st**£13.40**4.6★16 rev](https://www.amazon.co.uk/dp/B0CQTRSRJH) [2**Daelmans Stroopwafels Gift Tin 8 Dutch Caramel Waffles (230g) Classic Coffee Snack**Daelmans**£7.14**4.3★58 rev](https://www.amazon.co.uk/dp/B0C2CNGNXV) [3**Dutch Stroopwafel 3 Flavour Variety Bundle - Contains Caramel (230g x 1) Honey (230g x 1) & Chocolate (224g x 1)**Asokobox**£19.67**4.6★27 rev](https://www.amazon.co.uk/dp/B0CHNSXC4N) [4**Daelmans Stroopwafels Hexagon Box 8 Dutch Caramel Waffles 8cm Diameter 230g Classic Coffee Snack**Daelmans**£5.77**4.4★96 rev](https://www.amazon.co.uk/dp/B0C2CHVVJP) [5**Daelmans Mini Stroopwafels 200g Bag 4.5cm Diameter Dutch Caramel Mini Waffles Classic Coffee Snack**Daelmans**£6.09**4.1★62 rev](https://www.amazon.co.uk/dp/B0C2CKX9SP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Daelmans Caramel Stroopwafels 8 Pack - Dutch Delight: Irresistibly Sweet and Gooey Waffle Treats (230g x 3)**Cc1st Customers Come 1st**£13.40**16 rev2y ago](https://www.amazon.co.uk/dp/B0CQTRSRJH) [**Daelmans Honey Stroopwafels Cube 8 Waffles 8cm Diameter 230g Dutch Honey Caramel Waffles Classic Coffee Snack**Daelmans**£6.19**20 rev2y ago](https://www.amazon.co.uk/dp/B0CGTZKDQQ) [**Daelmans Stroopwafels Delft Blue Tin 8 Dutch Caramel Waffles (330g) Classic Coffee Snack**Daelmans**£6.88**57 rev2y ago](https://www.amazon.co.uk/dp/B0CKBZJMN5) [**Dutch Stroopwafel 3 Flavour Variety Bundle - Contains Caramel (230g x 1) Honey (230g x 1) & Chocolate (224g x 1)**Asokobox**£19.67**27 rev2y ago](https://www.amazon.co.uk/dp/B0CHNSXC4N) [**Dutch Stroopwafels Bundle with 6 x Caramel Wafers 230g (48 Biscuits)**HUBSIDIA**£26.62**36 rev2y ago](https://www.amazon.co.uk/dp/B0CHFWMG4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Daelmans Stroopwafels Delft Blue Tin 8 Dutch Caramel Waffles (330g) Classic Coffee Snack**Daelmans**£6.88**4.0★**▲ 373%**](https://www.amazon.co.uk/dp/B0CKBZJMN5) [**Daelmans Stroopwafels Hexagon Box 8 Dutch Caramel Waffles 8cm Diameter 230g Classic Coffee Snack**Daelmans**£5.77**4.4★**▲ 361%**](https://www.amazon.co.uk/dp/B0C2CHVVJP) [**Daelmans Stroopwafels Hexa Tower 24 Waffles 690g 8cm Diameter Dutch Caramel Waffles Classic Coffee Snack**Daelmans**£12.72**4.6★**▲ 344%**](https://www.amazon.co.uk/dp/B09FKG9L4N) [**Daelmans Stroopwafels Gift Tin 8 Dutch Caramel Waffles (230g) Classic Coffee Snack**Daelmans**£7.14**4.3★**▲ 250%**](https://www.amazon.co.uk/dp/B0C2CNGNXV) [**Daelmans Honey Stroopwafels Cube 8 Waffles 8cm Diameter 230g Dutch Honey Caramel Waffles Classic Coffee Snack**Daelmans**£6.19**4.0★**▲ 193%**](https://www.amazon.co.uk/dp/B0CGTZKDQQ)
**~~View all trending →~~**
## **What buyers say about stroopwafels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**61%
*“The one box that was sealed tasted fine”*
**Advertised Vs Actual Product**17%
*“As described”*
**Gifting Purpose**7%
*“I bought these as a present for someone who loves these”*
**Quality-Overall**6%
*“Good quality, value for money, easy to fit”*
**Freshness**4%
*“Fresh and delicious”*
**Value For Money**3%
*“Good value for money”*
**Size-Overall**3%
*“easy to fit”*
### **What buyers complain about **
**Oily/Greasy**33%
*“Very oily, leaving a horrible residue in your mouth”*
**Moist/Dry**33%
*“Dry”*
**Value For Money**33%
*“We paid £16 for a ridiculously small tin when we thought we were getting a bundle”*
## **Common questions**
- **Is stroopwafels profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 18 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the stroopwafels niche?**
- 6 brands and 70 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in stroopwafels?**
- Top complaints mined from reviews: Oily/Greasy, Moist/Dry, Value For Money. The return rate is 0.0%.
- **When does demand for stroopwafels peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the stroopwafels niche?**
- Listings span £2.22–£28.79; the average listing price is £12.98 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.
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