---
title: "Strawberry Yogurt — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/strawberry-yogurt"
last_updated: "2026-07-31T17:09:10.036Z"
locale: en
meta:
description: "Niche score 44/100 · £56K/yr market · 107K searches/yr · £2.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £56K/yr market · 107K searches/yr · £2.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry Yogurt — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **strawberry yogurt**
**Skip it**
Prices mostly outside the sweet spot ($1.40–$3.89) — this niche doesn't clear our bar today.
Market size 14Growth 25Conversion 100Competition 73Returns 100Price range 0Avg price 6Brand share 8Review moat 75Quality gap 24
**Conversion**
**Incredible****22.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****493.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£56K**
£56K/yr · 107K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.31**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.40–£3.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, strawberry yogurt is a £56K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry yogurt market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£69K–£92K**
- units × avg price
- **Conversion rate**
- **22.6%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **3%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**2%**
- ACTIVIA83% - Booths6% - ONKEN4% - Actimel3% - Morrisons1% - Yeo Valley1% - Open — no brand owns it (2 brands, 2%)
## **Top strawberry yogurt search terms**
- **activia yoghurt**38K/yr+48.9%30.2% conv. - **activia**35K/yr-32.4%30.6% conv. - **strawberry yogurt**18K/yr-4.3%4.8% conv. - **strawberry yoghurt**9K/yr+28.5%11.9% conv. - **activa**3K/yr-16.7%15.2% conv. - **yoghurt strawberry**4K/yr-30.4%11.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/strawberry-yogurt/search-terms)
## **Top strawberry yogurt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Activia Strawberry & Mixed Fruit Yogurt 8 x 115g (Packaging May Vary)**ACTIVIA**£3.65**4.7★1,322 rev](https://www.amazon.co.uk/dp/B07PFDCHZK) [2**Activia Strawberry Yogurt Pack of 4**ACTIVIA**£2.17**4.7★811 rev](https://www.amazon.co.uk/dp/B095XQRHZY) [3**Activia Walnut and Oats Yoghurt 4 x 120 g (Packaging May Vary)**ACTIVIA**£2.40**4.7★1,047 rev](https://www.amazon.co.uk/dp/B075QCN4GD) [4**Activia Cherry 0% Fat and No Added Sugar Yogurt 4x115g**ACTIVIA**£1.99**4.7★1,125 rev](https://www.amazon.co.uk/dp/B07PFDJJ3C) [5**Activia Strawberry and Mixed Fruit 0% 8 x 115g**ACTIVIA**£3.75**4.7★23 rev](https://www.amazon.co.uk/dp/B0FNDBW7BQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Activia Mango Gut Health Yoghurt Multipack 4x115g**ACTIVIA**£2.18**4 rev10mo ago](https://www.amazon.co.uk/dp/B0FQWLKGHT) [**Activia Dark Chocolate and Low Fat Gut Health Yoghurt Breakfast Pot 165g**ACTIVIA**£1.55**5 rev10mo ago](https://www.amazon.co.uk/dp/B0FPWQ9M7R) [**Activia Strawberry & Yellow Fruits 0% Fat and No Added Sugar Yogurt 115 g (Pack of 8)**ACTIVIA**£3.71**17 rev11mo ago](https://www.amazon.co.uk/dp/B0FND7HQBW) [**Activia Dark Fruits 8 x 115g**ACTIVIA**£3.75**16 rev11mo ago](https://www.amazon.co.uk/dp/B0FND89KXX) [**Activia Strawberry and Mixed Fruit 0% 8 x 115g**ACTIVIA**£3.75**23 rev12mo ago](https://www.amazon.co.uk/dp/B0FNDBW7BQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Activia Mango Gut Health Yoghurt Multipack 4x115g**ACTIVIA**£2.18**5.0★**▲ 199%**](https://www.amazon.co.uk/dp/B0FQWLKGHT) [**Activia Dark Chocolate and Low Fat Gut Health Yoghurt Breakfast Pot 165g**ACTIVIA**£1.55**3.7★**▲ 55%**](https://www.amazon.co.uk/dp/B0FPWQ9M7R) [**Activia Breakfast Topper Vanilla Yogurt and Granola With Spoon 165g**ACTIVIA**£1.54**4.5★**▲ 35%**](https://www.amazon.co.uk/dp/B08FXXFCDR) [**Activia Strawberry Yoghurt 4x115g**ACTIVIA**£1.94**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B07PJT41LB) [**Activia Dark Fruits 8 x 115g**ACTIVIA**£3.75**4.8★**▲ 32%**](https://www.amazon.co.uk/dp/B0FND89KXX)
**~~View all trending →~~**
## **What buyers say about strawberry yogurt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**43%
*“It tastes lovely nice and creamy”*
**Flavor**11%
*“Creamy flavour”*
**Health Benefits-Overall**11%
*“Great breakfast alternative”*
**Quality-Overall**7%
*“Was good quality yogurt”*
**Soft Feel**4%
*“Creamy”*
**Value For Money**4%
*“Great value thanks”*
**Sweetness**4%
*“Really nice even better without sugar”*
**Nutritional Content**3%
*“Magic Post Workout Snacky Snack”*
**Texture/Consistency-Overall**2%
*“Great very creamy”*
**Sour**1%
*“Delicious a little sour as it has kefir added ~ still really delicious”*
### **What buyers complain about **
**Value For Money**15%
*“A real waste of money- as far as I am concerned”*
**Size-Overall**14%
*“these are individual small”*
**Thickness**12%
*“Not as thick as some greek yoghurts”*
**Taste-Overall**9%
*“This Activia Peach yoghurt tastes awful”*
**Bitter**5%
*“very bitter vinegar taste”*
**Sour**5%
*“very bitter and sour”*
**Nutritional Content**3%
*“because it is Fat free it's Not really that Good in taste most People will not like it if they have Great taste in Yoghurt like me”*
## **Common questions**
- **Is strawberry yogurt profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the strawberry yogurt niche?**
- 8 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in strawberry yogurt?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 0.0%.
- **What does it cost to enter the strawberry yogurt niche?**
- Listings span £1.40–£3.89; the average listing price is £2.31 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.
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