---
title: "Strawberry Water — £21K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/strawberry-water"
last_updated: "2026-07-31T12:42:14.434Z"
locale: en
meta:
description: "Niche score 40/100 · £21K/yr market · 42K searches/yr · £4.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £21K/yr market · 42K searches/yr · £4.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry Water — £21K/yr Amazon UK Niche (2026) - Flapen"
---
# **strawberry water**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 55Conversion 93Competition 26Returns 100Price range 0Avg price 12Brand share 0Review moat 86Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****283.46**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+28.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£4.24**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£21K**
£21K/yr · 42K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.92–£11.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, strawberry water is a £21K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry water market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£34K–£42K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **54%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Volvic67% - Radnor Hills20% - Aqua Splash6% - Highland Spring5% - Essence Cosmetics2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — +28.6% search growth over the last 90 days.
2K1KSpike '26Prime Day '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/strawberry-water/trend)
## **Top strawberry water search terms**
- **strawberry water**27K/yr+29.7%12.0% conv. - **volvic strawberry water**11K/yr+17.0%10.2% conv. - **strawberry flavoured water**4K/yr+57.4%8.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/strawberry-water/search-terms)
## **Top strawberry water products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Radnor Splash Flavoured Water Sugar Free 500ml - Pack of 24 (Strawberry)**Radnor Hills**£11.12**4.7★933 rev](https://www.amazon.co.uk/dp/B07H7M5LYR) [2**Volvic Touch of Fruit Strawberry Sugar Free Still Flavoured Water Multipack 6x1.5L**Volvic**£5.79**4.8★483 rev](https://www.amazon.co.uk/dp/B075JKW88L) [3**Volvic Touch of Fruit Strawberry Sugar Free Still Flavoured Water Multipack 12 x 500ml**Volvic**£6.49**4.6★197 rev](https://www.amazon.co.uk/dp/B075JMQTY2) [4**Volvic Touch of Fruit Strawberry Still Flavoured Water Multipack 6x1.5L**Volvic**£6.39**4.3★10 rev](https://www.amazon.co.uk/dp/B0FBY2RSH5) [5**Volvic Touch of Fruit Sugar Free Strawberry Flavoured Water 1.5 L**Volvic**£1.24**4.6★530 rev](https://www.amazon.co.uk/dp/B01A6JYGCC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Volvic Touch of Fruit Sugar Free Strawberry Flavoured Water 6 x 500ml**Volvic**£4.30**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GX21XZBZ) [**Volvic Touch of Fruit Strawberry Still Flavoured Water Multipack 6x1.5L**Volvic**£6.39**10 rev1y ago](https://www.amazon.co.uk/dp/B0FBY2RSH5) [**Highland Spring Strawberry Flavoured Still Water 1.25L**Highland Spring**£1.09**157 rev1y ago](https://www.amazon.co.uk/dp/B0DNN26TQL) [**Essence Strawberry & Raspberry Flavoured Still Spring Water Drink 4 x 500ml**Essence Cosmetics**£1.27**52 rev3y ago](https://www.amazon.co.uk/dp/B0C9ZW2BRX) [**Volvic Touch of Fruit Strawberry Still Flavoured Water Multipack 12 x 500ml**Volvic**£5.40**152 rev7y ago](https://www.amazon.co.uk/dp/B07RKJG29H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Volvic Touch of Fruit Sugar Free Strawberry Flavoured Water 6 x 500ml**Volvic**£4.30**5.0★**▲ 163%**](https://www.amazon.co.uk/dp/B0GX21XZBZ) [**Volvic Touch of Fruit Strawberry Still Flavoured Water Multipack 6x1.5L**Volvic**£6.39**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B0FBY2RSH5) [**Volvic Touch of Fruit Strawberry Sugar Free Still Flavoured Water Multipack 12 x 500ml**Volvic**£6.49**4.6★**▲ 57%**](https://www.amazon.co.uk/dp/B075JMQTY2) [**Volvic Touch of Fruit Strawberry Sugar Free Still Flavoured Water Multipack 6x1.5L**Volvic**£5.79**4.8★**▲ 21%**](https://www.amazon.co.uk/dp/B075JKW88L) [**Radnor Splash Flavoured Water Sugar Free 500ml - Pack of 24 (Strawberry)**Radnor Hills**£11.12**4.7★**— 3%**](https://www.amazon.co.uk/dp/B07H7M5LYR)
**~~View all trending →~~**
## **What buyers say about strawberry water**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Very nice clean taste”*
**Value For Money**27%
*“Great value”*
**Flavor**17%
*“Good flavour”*
**Sweetness**6%
*“And sugar free”*
**Freshness**5%
*“it's refreshing”*
**Advertised Vs Actual Product**3%
*“As described”*
**Storage Temperature**2%
*“Love it better chilled in fridge”*
**Moist/Dry**1%
*“Perfect for staying hydrated throughout the day”*
**Portability**1%
*“Portable and very refreshing”*
**Size-Overall**1%
*“Bottle size small enough to fit in your pocket”*
### **What buyers complain about **
**Taste-Overall**26%
*“Boys didn't like it said it had a after taste”*
**Flavor**19%
*“Not much taste from this flavoured water”*
**Dilute/Watery**14%
*“Water”*
**Sweetness**7%
*“bit too sweet”*
**Artificial Sweeteners**7%
*“Giving a lower rating as the ingredients listed on bottle differ from the Amazon description- different sweeteners, the bottles I received used sucralose and acesulfame K, not stevia as listed on Amazon”*
**Quality-Overall**5%
*“the quality has declined”*
## **Common questions**
- **Is strawberry water profitable to sell on Amazon United Kingdom?**
- The niche generates £21K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the strawberry water niche?**
- 5 brands and 72 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in strawberry water?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Dilute/Watery. The return rate is 0.0%.
- **What does it cost to enter the strawberry water niche?**
- Listings span £0.92–£11.12; the average listing price is £4.24 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.
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