---
title: "Strawberry Puree — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/strawberry-puree"
last_updated: "2026-08-01T13:59:45.448Z"
locale: en
meta:
description: "Niche score 44/100 · £68K/yr market · 52K searches/yr · £9.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £68K/yr market · 52K searches/yr · £9.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry Puree — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **strawberry puree**
**Skip it**
A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 75Conversion 96Competition 7Returns 100Price range 10Avg price 31Brand share 13Review moat 81Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****375.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+60.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£9.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£68K**
£68K/yr · 52K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.89–£16.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, strawberry puree is a £68K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jul–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry puree market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£59K–£78K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **50%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**27**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**2%**
- Finest Call35% - LITTLE MIXERS29% - Funkin15% - Monin13% - Sweetbird3% - Simply3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +60.8% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/strawberry-puree/trend)
## **Top strawberry puree products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£20K40%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Finest Call Strawberry Puree | 1L Bottle | Real Fruit | Cocktail Ingredient**Finest Call**£8.63**4.6★457 rev](https://www.amazon.co.uk/dp/B005UXN1HG) [2**Little Mixers Strawberry Purée (1kg)**LITTLE MIXERS**£8.80**4.3★68 rev](https://www.amazon.co.uk/dp/B0DK8DZ6VQ) [3**FUNKIN Strawberry Puree Cocktail Mixer | Made with Real Fruit | Fresh Fruit Puree for Professional Cocktails Smoothies & Desserts | 0% ABV | Resealable Pouch | 1kg Pack of 1**Funkin**£11.01**4.5★675 rev](https://www.amazon.co.uk/dp/B0734TX6GM) [4**MONIN Strawberry Fruit Mix Puree 1L for Cocktails Smoothies and Mocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours and Colourings. 2-in-1 Strawberry Puree and Sugar Syrup Hybrid**Monin**£16.26**4.6★1,342 rev](https://www.amazon.co.uk/dp/B00OTOHI80) [5**Little Mixers Strawberry Purée (0.5kg)**LITTLE MIXERS**£6.36**5.0★3 rev](https://www.amazon.co.uk/dp/B0GY4G2JWM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Little Mixers Strawberry Purée (0.5kg)**LITTLE MIXERS**£6.36**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GY4G2JWM) [**Little Mixers Strawberry Purée (1kg)**LITTLE MIXERS**£8.80**68 rev1y ago](https://www.amazon.co.uk/dp/B0DK8DZ6VQ) [**Simply Wild Strawberry Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)**Simply**£3.89**385 rev5y ago](https://www.amazon.co.uk/dp/B0989SC4WM) [**Sweetbird Strawberry Puree (1 Litre) - Vegan Friendly**Sweetbird**£13.62**16 rev5y ago](https://www.amazon.co.uk/dp/B091VQMNCJ) [**FUNKIN Strawberry Puree Cocktail Mixer | Made with Real Fruit | Fresh Fruit Puree for Professional Cocktails Smoothies & Desserts | 0% ABV | Resealable Pouch | 1kg Pack of 1**Funkin**£11.01**675 rev9y ago](https://www.amazon.co.uk/dp/B0734TX6GM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Little Mixers Strawberry Purée (0.5kg)**LITTLE MIXERS**£6.36**5.0★**▲ 182%**](https://www.amazon.co.uk/dp/B0GY4G2JWM) [**Sweetbird Strawberry Puree (1 Litre) - Vegan Friendly**Sweetbird**£13.62**4.8★**▲ 29%**](https://www.amazon.co.uk/dp/B091VQMNCJ) [**Little Mixers Strawberry Purée (1kg)**LITTLE MIXERS**£8.80**4.3★**— 1%**](https://www.amazon.co.uk/dp/B0DK8DZ6VQ) [**Simply Wild Strawberry Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)**Simply**£3.89**4.5★**— 4%**](https://www.amazon.co.uk/dp/B0989SC4WM) [**Finest Call Strawberry Puree | 1L Bottle | Real Fruit | Cocktail Ingredient**Finest Call**£8.63**4.6★**— 6%**](https://www.amazon.co.uk/dp/B005UXN1HG)
**~~View all trending →~~**
## **What buyers say about strawberry puree**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**50%
*“So delicious - used for cocktails”*
**Flavor**13%
*“This adds a great flavour”*
**Alcohol Flavor**9%
*“Fantastic product, makes cocktail making a breeze and delicious”*
**Sweetness**7%
*“very sweet”*
**Quality-Overall**6%
*“Excellent puree”*
**Baking**4%
*“Perfect for glazing desserts”*
**Blend/Ratio**4%
*“Love this mixed with Greek yoghurt”*
**Texture/Consistency-Overall**4%
*“Great consistency”*
**Value For Money**2%
*“is a good price”*
**Ease Of Use**1%
*“I easily can”*
### **What buyers complain about **
**Sour**20%
*“I need to know why your Blood Orange sour mix is not available to buy in the UK”*
**Sweetness**20%
*“a little to sweet”*
**Artificial Sweeteners**20%
*“Taste artificial”*
**Taste-Overall**20%
*“Taste artificial”*
**Smell**10%
*“Avoid, very artifical taste and smell”*
## **Common questions**
- **Is strawberry puree profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +60.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the strawberry puree niche?**
- 7 brands and 27 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in strawberry puree?**
- Top complaints mined from reviews: Sour, Sweetness, Artificial Sweeteners. The return rate is 0.0%.
- **When does demand for strawberry puree peak?**
- Demand peaks in May–Jul–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the strawberry puree niche?**
- Listings span £3.89–£16.26; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.
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