---
title: "Strawberry Pencils — £37K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/strawberry-pencils"
last_updated: "2026-07-31T15:10:25.489Z"
locale: en
meta:
description: "Niche score 49/100 · £37K/yr market · 49K searches/yr · £7.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £37K/yr market · 49K searches/yr · £7.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry Pencils — £37K/yr Amazon UK Niche (2026) - Flapen"
---
# **strawberry pencils**
**Skip it**
Prices mostly outside the sweet spot ($0.66–$13.78) — this niche doesn't clear our bar today.
Market size 9Growth 23Conversion 85Competition 47Returns 100Price range 0Avg price 22Brand share 58Review moat 82Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****360.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.95**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£37K**
£37K/yr · 49K searches
**Price range**
**Bad****£0.66–£13.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, strawberry pencils is a £37K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry pencils market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£40K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#57**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **28%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**24%**
- Krazy Kandi20% - Sweetzone16% - Roch Sweets14% - Fini11% - Yummy Gummy9% - MyCandyShop6%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -4.2% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/strawberry-pencils/trend)
## **Top strawberry pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Krazy Kandi Strawberry Pencil Sweets 1.2kg Bulk Tub | Soft & Chewy Sweets for Candy Lovers | Ideal for Parties Sharing & Gifting**Krazy Kandi**£7.86**4.4★47 rev](https://www.amazon.co.uk/dp/B0DZD66L54) [2**Strawberry Pencil Cable Sweets Long 1200g / 100 pieces**Roch Sweets**£9.21**4.2★62 rev](https://www.amazon.co.uk/dp/B0C661J757) [3**Yummy Gummy Strawberry Pencils Halal Soft Chewy Candy Strawberry Flavour Retro Pick N Mix Bulk Sharing Tub 100 Pieces**Yummy Gummy**£8.78**4.6★3 rev](https://www.amazon.co.uk/dp/B0GY975MX8) [4**FINI Strawberry Candy Pencils | Fruit Flavour Candy | 100 piece tub**Fini**£8.49**4.5★5,273 rev](https://www.amazon.co.uk/dp/B01N7AGFV2) [5**Mini Strawberry Pencils Sweets Bag 500g Fruity Red & White Filled Cables Candy Fun Surprise for Kids & Adults Soft Strawberry Laces Pencil Tubes Pick and Mix Sweets for Sharing & Gifting**MyCandyShop**£6.55**4.5★87 rev](https://www.amazon.co.uk/dp/B0FFTJSG6K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yummy Gummy Strawberry Pencils Halal Soft Chewy Candy Strawberry Flavour Retro Pick N Mix Bulk Sharing Tub 100 Pieces**Yummy Gummy**£8.78**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GY975MX8) [**Candy Paradise Halal Neon Pencils Soft & Chewy Fruit Candy Sticks with Sweet Fondant Center 130g (Pack of 1 Strawberry)**Candy Paradise**£3.55**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GXSVDZ17) [**Somwell - Halal Mini Strawberry Pencils 500g Bulk Bag - Soft Centre Chewy Strawberry Sweets Pick and Mix Candy Fruit Flavoured Treats Resealable Pouch Ideal for Party Bags & Sharing**Somwell**£6.91**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GSW4QKT9) [**BG Sweeto Quality Pick & Mix Sweets Re-Sealable 1kg Gifting Tub - Strawberry Flavour Red Cables Liquorice Pencils 1kg**Bargain Gateway**£8.31**12 rev6mo ago](https://www.amazon.co.uk/dp/B0GGLL975V) [**Strawberry Pencils | 1kg Bulk Tub | Chewy Strawberry Flavoured Sweets**Monmore Confectionery**£6.65**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FV3RGSLK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Candy Paradise Halal Neon Pencils Soft & Chewy Fruit Candy Sticks with Sweet Fondant Center 130g (Pack of 1 Strawberry)**Candy Paradise**£3.55**0.0★**▲ 367%**](https://www.amazon.co.uk/dp/B0GXSVDZ17) [**Yummy Gummy Strawberry Pencils Halal Soft Chewy Candy Strawberry Flavour Retro Pick N Mix Bulk Sharing Tub 100 Pieces**Yummy Gummy**£8.78**4.6★**▲ 361%**](https://www.amazon.co.uk/dp/B0GY975MX8) [**Sweetzone Blue Raspberry Pencils Tub Pencil Sweets 100 pc alal Sweet Wine gums American Gum British Sweets Sweet Pie Licorice Liquorice Allsorts Irresistible for Candy Lovers**Sweetzone**£8.35**4.2★**▲ 356%**](https://www.amazon.co.uk/dp/B00BM4J4CI) [**Somwell - Halal Mini Strawberry Pencils 500g Bulk Bag - Soft Centre Chewy Strawberry Sweets Pick and Mix Candy Fruit Flavoured Treats Resealable Pouch Ideal for Party Bags & Sharing**Somwell**£6.91**3.9★**▲ 287%**](https://www.amazon.co.uk/dp/B0GSW4QKT9) [**Krazy Kandi Strawberry Pencil Sweets 1.2kg Bulk Tub | Soft & Chewy Sweets for Candy Lovers | Ideal for Parties Sharing & Gifting**Krazy Kandi**£7.86**4.4★**▲ 86%**](https://www.amazon.co.uk/dp/B0DZD66L54)
**~~View all trending →~~**
## **What buyers say about strawberry pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**33%
*“Nice pack of sweets”*
**Taste-Overall**33%
*“Strong taste”*
**Quality-Overall**11%
*“good quality for kids”*
**Value For Money**9%
*“Very good amount for the price and addictive”*
**Advertised Vs Actual Product**5%
*“As described”*
**Gifting Purpose**4%
*“Present for friend”*
**Flavor**4%
*“Tasty, good flavour”*
### **What buyers complain about **
**Taste-Overall**28%
*“This had a chemical taste”*
**Hard Feel**17%
*“quite hard too”*
**Allergies**11%
*“Ingredients on the tub really isn't good enough for someone who has allergies to certain ingredients”*
**Advertised Vs Actual Product**6%
*“Not as described”*
**Smell**6%
*“What's that smell. vomit? Had these before and they were ok, this time they are very greasy, do not smell nice, are hard and flat with very little fondant inside”*
**Ease Of Chewing/Swallowing**6%
*“Really unpleasant to eat”*
**Color Fading/Discoloration**6%
*“Sweets were very discoloured”*
**Color**6%
*“Awful, opened them up to see 1 or 2 red ones, the rest look awful”*
**Quality-Overall**6%
*“Gross”*
**Flavor**6%
*“Flavour could be a little stronger”*
### **Top return reasons **
**Moist/Dry**50%
**Thickness**17%
**Weight Light**17%
**Advertised Vs Actual Product**17%
## **Common questions**
- **Is strawberry pencils profitable to sell on Amazon United Kingdom?**
- The niche generates £37K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the strawberry pencils niche?**
- 13 brands and 37 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in strawberry pencils?**
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Allergies. The return rate is 0.0%.
- **When does demand for strawberry pencils peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the strawberry pencils niche?**
- Listings span £0.66–£13.78; the average listing price is £7.95 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.
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