---
title: "Strawberries — £802K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/strawberries"
last_updated: "2026-07-31T15:57:29.111Z"
locale: en
meta:
description: "Niche score 51/100 · £802K/yr market · 716K searches/yr. Prices mostly outside the sweet spot ($1.25–$3.80) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £802K/yr market · 716K searches/yr. Prices mostly outside the sweet spot ($1.25–$3.80) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Strawberries — £802K/yr Amazon UK Niche (2026) - Flapen"
---
# **strawberries**
**Worth a look**
Shows searches that convert (41.8% search→purchase), but prices mostly outside the sweet spot ($1.25–$3.80) keeps it on the watch list.
Market size 73Growth 60Conversion 100Competition 23Returns 100Price range 0Avg price 7Brand share 5Review moat 50Quality gap 45
**Conversion**
**Incredible****41.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£802K**
£802K/yr · 716K searches
**Growth**
**Good****+35.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,512.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£2.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.25–£3.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, strawberries is a £802K/yr Amazon United Kingdom market (716K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberries market data**
- **Units sold / yr**
- **300K–400K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **£804K–£1.1M**
- units × avg price
- **Conversion rate**
- **41.8%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**6**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Morrisons42% - Morrison26% - by Amazon20% - BerryWorld8% - Whole Foods Market2% - Driscoll's2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.
80K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/strawberries/trend)
## **Top strawberries search terms**
- **strawberries**563K/yr+39.0%39.8% conv. - **strawberry**93K/yr+15.2%10.5% conv. - **strawberrys**6K/yr+28.5%25.5% conv. - **fresh strawberries**4K/yr+139.8%21.8% conv. - **strawberries fresh**47K/yr-6.3%17.1% conv. - **organic strawberries**4K/yr+80.0%13.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/strawberries/search-terms)
## **Top strawberries products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£80K20%£160K30%£240K40%£321K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Strawberries 350 g**Morrison**£2.59**4.6★3,431 rev](https://www.amazon.co.uk/dp/B06W9DY3KF) [2**Strawberries 600g**Morrisons**£3.80**4.3★331 rev](https://www.amazon.co.uk/dp/B0D66VSVY5) [3**by Amazon Strawberries 400g**by Amazon**£2.64**4.5★1,257 rev](https://www.amazon.co.uk/dp/B08639KXCN) [4**Savers Strawberries 227g**Morrisons**£1.58**4.2★721 rev](https://www.amazon.co.uk/dp/B0DLL8Y3D1) [5**Berryworld Fresh Strawberries 300g**BerryWorld**£2.69**4.5★3,655 rev](https://www.amazon.co.uk/dp/B0168UZF1E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Strawberries 227g**Morrisons**£2.68**60 rev1y ago](https://www.amazon.co.uk/dp/B0F5WW1W55) [**Morrisons Strawberries 400g Plus 50% Extra Free 600g**Morrisons**£3.75**30 rev1y ago](https://www.amazon.co.uk/dp/B0F53SW4WF) [**DriscollS Strawberry 300g**Driscoll's**£3.72**181 rev1y ago](https://www.amazon.co.uk/dp/B0D6WHQN1N) [**Savers Strawberries 227g**Morrisons**£1.58**721 rev1y ago](https://www.amazon.co.uk/dp/B0DLL8Y3D1) [**Strawberries 600g**Morrisons**£3.80**331 rev2y ago](https://www.amazon.co.uk/dp/B0D66VSVY5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Strawberries 400g Plus 50% Extra Free 600g**Morrisons**£3.75**4.3★**▲ 117%**](https://www.amazon.co.uk/dp/B0F53SW4WF) [**Strawberries 600g**Morrisons**£3.80**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B0D66VSVY5) [**by Amazon Strawberries 400g**by Amazon**£2.64**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B08639KXCN) [**Morrisons Strawberries 350 g**Morrison**£2.59**4.6★**▲ 44%**](https://www.amazon.co.uk/dp/B06W9DY3KF) [**Berryworld Fresh Strawberries 300g**BerryWorld**£2.69**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B0168UZF1E)
**~~View all trending →~~**
## **What buyers say about strawberries**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Very tasty”*
**Freshness**26%
*“Fresh when arrived”*
**Quality-Overall**7%
*“Decent Enough”*
**Flavor**6%
*“A lovely flavour”*
**Sweetness**6%
*“Sweet, crisp and aromatic”*
**Value For Money**5%
*“Good value for money”*
**Advertised Vs Actual Product**3%
*“As expected”*
**Soft Feel**3%
*“Soft”*
**Size-Overall**2%
*“Good size, lovely with Morrisons Extra thick cream”*
**Nutritional Content**2%
*“Good quality foodstuffs, excellent produce”*
### **What buyers complain about **
**Stale/Rotten/Spoiled**22%
*“Not Ripe enough to eat straight away”*
**Size-Overall**14%
*“Smallest strawberries”*
**Taste-Overall**9%
*“the weirdest taste”*
**Quality-Overall**6%
*“Poor quality”*
**Hard Feel**5%
*“These were so hard”*
**Powdered/Crumbled**5%
*“3 of the strawberries were mouldy”*
**Sweetness**4%
*“Not as sweet as they can be”*
**Bitter**4%
*“unfortunately, very bitter”*
**Moist/Dry**4%
*“Soggy bruised and mushy werent fit to eat”*
**Value For Money**4%
*“Quite pricey for the fact they went south fast”*
## **Common questions**
- **Is strawberries profitable to sell on Amazon United Kingdom?**
- The niche generates £802K/yr across 16 tracked products. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the strawberries niche?**
- 6 brands and 6 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in strawberries?**
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Size-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for strawberries peak?**
- Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the strawberries niche?**
- Listings span £1.25–£3.80; the average listing price is £2.68 (sweet spot $15–$100). The average incumbent carries 1,513 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)