---
title: "Stokes — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/stokes"
last_updated: "2026-07-31T10:53:04.757Z"
locale: en
meta:
description: "Niche score 39/100 · £64K/yr market · 61K searches/yr · £17.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £64K/yr market · 61K searches/yr · £17.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stokes — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **stokes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 18Conversion 66Competition 15Returns 100Price range 78Avg price 82Brand share 0Review moat 94Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****112.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.63–£27.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£64K**
£64K/yr · 61K searches
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stokes is a £64K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stokes market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£44K–£53K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **8%**
- **Sponsored**
- **0%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- STOKES56% - Twelve Green Bottles31% - Mystic Moments11% - Wickers Gift Baskets2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — -13.7% search growth over the last 90 days.
1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/stokes/trend)
## **Top stokes search terms**
- **stokes tomato ketchup**29K/yr-25.0%6.5% conv. - **stokes**14K/yr+0.9%0.8% conv. - **stokes sauces**13K/yr+6.3%2.1% conv. - **stokes ketchup**6K/yr-16.5%5.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/stokes/search-terms)
## **Top stokes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£13K30%£19K40%£26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stokes Real Tomato Ketchup 3PK SQUEEZY Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes**STOKES**£15.63**4.7★246 rev](https://www.amazon.co.uk/dp/B0CRZ9MYWQ) [2**Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes**STOKES**£13.96**4.7★246 rev](https://www.amazon.co.uk/dp/B0CRZ8FMT1) [3**Stokes Squeezy Sauce Selection | 4 Bottle Gourmet Set | Tomato Ketchup Brown Sauce Real Mayonnaise & Original BBQ | Squeezy Bottles for BBQ Burgers & Everyday Meals**Twelve Green Bottles**£19.89**4.7★72 rev](https://www.amazon.co.uk/dp/B0BH8XFZF6) [4**Stokes Real Tomato Ketchup in Squeezy Bottle 485g - Pack of 5**Twelve Green Bottles**£22.83**4.6★31 rev](https://www.amazon.co.uk/dp/B0B9NTGYW9) [5**Stokes Real Tomato Ketchup 580g - Pack of 3**Mystic Moments**£16.85**5.0★16 rev](https://www.amazon.co.uk/dp/B0CZBQX5G8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stokes Sauce Sachet Selection | 50 Assorted Single Serve Sachets | Tomato Ketchup Brown Mayonnaise BBQ Sauce & Tartare | Catering Lunchboxes & Takeaway**Twelve Green Bottles**£18.43**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FVX8RNDL) [**Stokes Real Tomato Ketchup 3PK SQUEEZY Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes**STOKES**£15.63**246 rev2y ago](https://www.amazon.co.uk/dp/B0CRZ9MYWQ) [**Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes**STOKES**£13.96**246 rev2y ago](https://www.amazon.co.uk/dp/B0CRZ8FMT1) [**Stokes Bloody Mary Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect For Full English Breakfast Award Winning Bloody Mary Ketchup Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes**STOKES**£14.81**246 rev2y ago](https://www.amazon.co.uk/dp/B0CRZ9DW86) [**Stokes Real Brown Sauce 3PK SQUEEZY Rich & Spicy Brown Sauce Perfect For Bacon Sandwiches Award Winning Brown Sauce Sweet & Tangy Sauce Beautifully Balanced Flavour 505g**STOKES**£16.61**141 rev2y ago](https://www.amazon.co.uk/dp/B0CRZ8NZWD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stokes Sauce Sachet Selection | 50 Assorted Single Serve Sachets | Tomato Ketchup Brown Mayonnaise BBQ Sauce & Tartare | Catering Lunchboxes & Takeaway**Twelve Green Bottles**£18.43**4.2★**▲ 107%**](https://www.amazon.co.uk/dp/B0FVX8RNDL) [**Stokes Real Tomato Ketchup - 6x580g**STOKES**£27.12**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B07R4613MV) [**Stokes Real Tomato Ketchup 580g - Pack of 3**Mystic Moments**£16.85**5.0★**▲ 30%**](https://www.amazon.co.uk/dp/B0CZBQX5G8) [**Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes**STOKES**£13.96**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B0CRZ8FMT1) [**Stokes Real Tomato Ketchup in Squeezy Bottle 485g - Pack of 5**Twelve Green Bottles**£22.83**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B0B9NTGYW9)
**~~View all trending →~~**
## **What buyers say about stokes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Tastes great”*
**Flavor**18%
*“Full of flavour and very tasty”*
**Quality-Overall**10%
*“Absolute quality brown sauce”*
**Sweetness**6%
*“Rich, fruity with a little heat”*
**Value For Money**5%
*“value for money”*
**Ingredients-Overall**4%
*“Forget other ketchup, this brand is lovely and tasty just like tomato sauce should be like and less additives”*
**Soft Feel**3%
*“Rich and smooth”*
**Nutritional Content**2%
*“Yummy AND gluten free”*
**Advertised Vs Actual Product**2%
*“As described”*
**Spiciness**2%
*“Fantastic Sauce”*
### **What buyers complain about **
**Sweetness**25%
*“Not overly sweet”*
**Thickness**13%
*“Thick and not sweet”*
**Value For Money**8%
*“It's expensive, compared to others,”*
**Sour**6%
*“I normally cant stand tomato ketchup as it is too sickly sweet. and sour”*
## **Common questions**
- **Is stokes profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the stokes niche?**
- 4 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in stokes?**
- Top complaints mined from reviews: Sweetness, Thickness, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the stokes niche?**
- Listings span £11.63–£27.12; the average listing price is £17.72 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.
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