---
title: "Search terms — stock pots - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/stock-pots/search-terms"
last_updated: "2026-07-31T17:10:28.329Z"
locale: en
meta:
  description: "Niche score 56/100 · £93K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £93K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — stock pots - Flapen"
---

# **stock pots**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 16Conversion 85Competition 84Returns 99Price range 78Avg price 81Brand share 48Review moat 58Quality gap 35

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Avg price**

**Great****£17.42**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£1.33–£66.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,174.81**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£93K**

£93K/yr · 56K searches

**Growth**

**Bad****-17.7%**

90-day search growth — must beat 0% to launch