---
title: "Sticky Rice — £153K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/sticky-rice"
last_updated: "2026-07-31T10:56:25.898Z"
locale: en
meta:
description: "Niche score 47/100 · £153K/yr market · 169K searches/yr · £5.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £153K/yr market · 169K searches/yr · £5.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sticky Rice — £153K/yr Amazon UK Niche (2026) - Flapen"
---
# **sticky rice**
**Skip it**
Pricing outside the sweet spot ($5.00 avg) — this niche doesn't clear our bar today.
Market size 33Growth 21Conversion 99Competition 37Returns 100Price range 41Avg price 14Brand share 31Review moat 81Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****382.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.06–£24.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£153K**
£153K/yr · 169K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.00**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sticky rice is a £153K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sticky rice market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£200K–£250K**
- units × avg price
- **Conversion rate**
- **18.1%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **33%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**8%**
- Veetee25% - VEETEE24% - GREEN DRAGON20% - Tilda12% - Uncle Ben's6% - Royal Umbrella5% - Open — no brand owns it (5 brands, 8%)
## **Top sticky rice search terms**
- **sticky rice**77K/yr-13.6%18.6% conv. - **veetee rice**29K/yr+8.1%14.4% conv. - **glutinous rice**23K/yr-15.0%7.4% conv. - **veetee**13K/yr-5.7%19.6% conv. - **veetee sticky rice**7K/yr+27.4%2.2% conv. - **thai sticky rice**6K/yr-5.0%10.6% conv. - **sticky rice microwave**5K/yr-20.0%4.8% conv. - **veetee basmati rice**5K/yr-13.4%2.4% conv. - **thai glutinous rice**3K/yr-4.2%12.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/sticky-rice/search-terms)
## **Top sticky rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£31K30%£46K40%£61K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VEETEE TEAR+SHARE ST/RICE2X130**Veetee**£1.29**4.6★506 rev](https://www.amazon.co.uk/dp/B082V7LXPR) [2**Green Dragon Thai Sticky Rice Rice 2KG | Premium Rice | Glutinous | White Rice | AAA | Chinese Ingredients | Chinese Asian Cooking | 2KG**GREEN DRAGON**£7.61**4.6★447 rev](https://www.amazon.co.uk/dp/B00VAL8DHU) [3**Veetee Steamed Basmati 2 x 125g**VEETEE**£1.07**4.6★268 rev](https://www.amazon.co.uk/dp/B09LHRPS96) [4**Tilda Microwave Sticky Medium Grain Rice 250g**Tilda**£1.12**4.7★205 rev](https://www.amazon.co.uk/dp/B0C5N8K4YY) [5**Bens Original Sticky Rice Microwave Rice Bulk Multipack 6 x 220g**Uncle Ben's**£5.41**4.7★1,403 rev](https://www.amazon.co.uk/dp/B0DC1FGS8C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veetee Perfectly Fragrant Steam Filtered Thai Lime & Herb Rice 2x125g**VEETEE**£1.10**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1DNVW3S) [**Chiquo Thai Glutinous Rice 1kg | Premium Sticky Rice for Mango Sticky Rice Sushi & Asian Dishes | Authentic Thai Sweet Rice | Sticky White Rice | Product of Thailand**CHIQUO**£5.76**28 rev5mo ago](https://www.amazon.co.uk/dp/B0GL8CYNPM) [**Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain**Emma Basic**£2.96**38 rev7mo ago](https://www.amazon.co.uk/dp/B0G6M7F5BW) [**Tilda Microwave Soy & Ginger Sticky Medium Grain Rice 250g**Tilda**£1.23**205 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGC75XR) [**Tilda Sticky Rice 500g**Tilda Ltd**£2.94**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGCMKRF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veetee Perfectly Fragrant Steam Filtered Thai Lime & Herb Rice 2x125g**VEETEE**£1.10**0.0★**▲ 260%**](https://www.amazon.co.uk/dp/B0H1DNVW3S) [**Tilda Microwave Soy & Ginger Sticky Medium Grain Rice 250g**Tilda**£1.23**4.7★**▲ 189%**](https://www.amazon.co.uk/dp/B0FVGC75XR) [**Veetee Basmati Rice Microwavable Twin Pot 250g | Pack of 6 | Uniquely steam filtered for fluffiness | Ideal Stick Rice for Chinese fried Rice | Best Indian Basmati Rice | Sold by ESSENTIAL PRODUCTS**ESSENTIAL PRODUCTS**£11.45**2.5★**▲ 112%**](https://www.amazon.co.uk/dp/B0C522DBCJ) [**Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain**Emma Basic**£2.96**4.5★**▲ 105%**](https://www.amazon.co.uk/dp/B0G6M7F5BW) [**Chiquo Thai Glutinous Rice 1kg | Premium Sticky Rice for Mango Sticky Rice Sushi & Asian Dishes | Authentic Thai Sweet Rice | Sticky White Rice | Product of Thailand**CHIQUO**£5.76**4.7★**▲ 102%**](https://www.amazon.co.uk/dp/B0GL8CYNPM)
**~~View all trending →~~**
## **What buyers say about sticky rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“Taste good and easy to cook/heat up”*
**Cooking Instructions**15%
*“Authentic When Cooked Properly”*
**Ease Of Use**13%
*“Easy to use”*
**Quality-Overall**9%
*“This is a quick indicator of good quality”*
**Flavor**8%
*“nice flavour”*
**Texture/Consistency-Overall**4%
*“consistent throughout the bag”*
**Size-Overall**4%
*“The 1kg pack is a practical size if you dont need large quantities”*
**Value For Money**4%
*“value for the bag”*
**Baking**2%
*“Excellent rice for sushi”*
**Sour**2%
*“sour chicken dish to go with it”*
### **What buyers complain about **
**Value For Money**18%
*“I think that £5.79 is a bit pricey for only 1kg”*
**Cooking Instructions**9%
*“However I do find the preparation process a bit time consuming”*
**Size-Overall**8%
*“Only a small packet”*
**Ease Of Chewing/Swallowing**2%
*“slightly chewy texture”*
**Advertised Vs Actual Product**1%
*“not the advert”*
## **Common questions**
- **Is sticky rice profitable to sell on Amazon United Kingdom?**
- The niche generates £153K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the sticky rice niche?**
- 11 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in sticky rice?**
- Top complaints mined from reviews: Value For Money, Cooking Instructions, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the sticky rice niche?**
- Listings span £1.06–£24.86; the average listing price is £5.00 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.
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