---
title: "Stick — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/stick"
last_updated: "2026-07-31T10:53:00.595Z"
locale: en
meta:
description: "Niche score 49/100 · £87K/yr market · 185K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £87K/yr market · 185K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stick — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **stick**
**Skip it**
Pricing outside the sweet spot ($5.18 avg) — this niche doesn't clear our bar today.
Market size 22Growth 27Conversion 83Competition 52Returns 100Price range 39Avg price 14Brand share 29Review moat 86Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****282.41**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£0.84–£24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£87K**
£87K/yr · 185K searches
**Avg price**
**Bad****£5.18**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stick is a £87K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stick market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£104K–£130K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 85%
**Open market**
**10%**
- Morrisons73% - Young's4% - by Amazon4% - Iceland4% - Kingfisher3% - Papo2% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — +1.6% search growth over the last 90 days.
8K6KHoliday '24 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/stick/trend)
## **Top stick search terms**
- **seafood**90K/yr-5.5%8.3% conv. - **crab**48K/yr+17.7%4.3% conv. - **crab meat**25K/yr-1.5%2.1% conv. - **sea food**8K/yr-10.5%6.8% conv. - **tinned crab**4K/yr+27.8%2.0% conv. - **crabs**4K/yr+19.5%0.5% conv. - **frozen seafood**4K/yr-1.7%3.3% conv. - **seafood mix**3K/yr-8.7%15.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/stick/search-terms)
## **Top stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£17K30%£26K40%£35K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons The Fishmongers Ready to Eat Seafood Selection 240g**Morrisons**£3.65**4.4★415 rev](https://www.amazon.co.uk/dp/B0C6MZSBQT) [2**Morrisons Market Street Seafood Sticks 250g Surimi Crab Flavor**Morrisons**£1.30**4.5★2,674 rev](https://www.amazon.co.uk/dp/B085Y2P64F) [3**Morrisons The Best 50:50 White & Brown British Crab Meat 100g**Morrisons**£4.76**4.6★3 rev](https://www.amazon.co.uk/dp/B0GYPVQ59Z) [4**Morrisons The Fishmongers On Market Street Cooked Seafood Selection 250g**Morrisons**£4.44**4.4★208 rev](https://www.amazon.co.uk/dp/B0BNQGVWKJ) [5**Morrisons Seafood Cocktail 200g**Morrisons**£2.00**4.2★240 rev](https://www.amazon.co.uk/dp/B0BL8KNZ3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best 50:50 White & Brown British Crab Meat 100g**Morrisons**£4.76**3 rev2mo ago](https://www.amazon.co.uk/dp/B0GYPVQ59Z) [**Morrisons Seafood Selection 350g**Morrisons**£4.19**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVGLN7VJ) [**Iceland Cooked Seafood Mix 400g**Iceland**£4.46**2 rev7mo ago](https://www.amazon.co.uk/dp/B0GC7BCPBH) [**Iceland Raw Seafood Medley 400g**Iceland**£4.48**1 rev7mo ago](https://www.amazon.co.uk/dp/B0GC79L3TB) [**The Real Seafood Co. Crayfish Tails 100g**The Real Seafood Co.**£4.45**13 rev1y ago](https://www.amazon.co.uk/dp/B0FCFT2DV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons The Best 50:50 White & Brown British Crab Meat 100g**Morrisons**£4.76**4.6★**▲ 209%**](https://www.amazon.co.uk/dp/B0GYPVQ59Z) [**TEDD Boys Summer Outfits Crab 100% Cotton Short Sleeve Clothing Sets T-Shirt and Shorts 2 Pcs Clothing for Kids 1-2 Years**TEDD**£11.91**4.5★**▲ 206%**](https://www.amazon.co.uk/dp/B0DYJF6PYD) [**Morrisons Seafood Selection 350g**Morrisons**£4.19**0.0★**▲ 189%**](https://www.amazon.co.uk/dp/B0GVGLN7VJ) [**Iceland Raw Seafood Medley 400g**Iceland**£4.48**5.0★**▲ 102%**](https://www.amazon.co.uk/dp/B0GC79L3TB) [**Iceland Cooked Seafood Mix 400g**Iceland**£4.46**4.0★**▲ 73%**](https://www.amazon.co.uk/dp/B0GC7BCPBH)
**~~View all trending →~~**
## **What buyers say about stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**54%
*“Delicious snack”*
**Flavor**7%
*“Great flavor”*
**Quality-Overall**6%
*“Good quality”*
**Health Benefits-Overall**4%
*“Healthy”*
**Baking**4%
*“Excellent alternative birthday cake for a seafood lover”*
**Nutritional Content**4%
*“Excellent snack, or an addition to your salad”*
**Sweetness**4%
*“They are sweet”*
**Freshness**4%
*“Good, fresh and tasty”*
**Value For Money**3%
*“Absolutely fantastic purchase for reasonable price”*
**Size-Overall**3%
*“excellent value idea size for sandwich fillers”*
### **What buyers complain about **
**Taste-Overall**23%
*“tasteless”*
**Size-Overall**16%
*“Very tiny”*
**Flavor**13%
*“Lacked in flavour”*
**Value For Money**10%
*“poor value for money”*
**Ease Of Chewing/Swallowing**5%
*“Tasteless Like Chewing Rubber”*
**Ingredients-Overall**5%
*“Full of additives”*
**Hard Feel**5%
*“Tough”*
**Salt Content**5%
*“Very salty no taste”*
**Dilute/Watery**5%
*“It was like dish water”*
**Spiciness**3%
*“all I got from this was spicy heat with very little else in flavour”*
## **Common questions**
- **Is stick profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the stick niche?**
- 12 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in stick?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Flavor. The return rate is 0.0%.
- **When does demand for stick peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the stick niche?**
- Listings span £0.84–£24.13; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.
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