---
title: "Stew — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/stew"
last_updated: "2026-07-31T10:53:16.266Z"
locale: en
meta:
description: "Niche score 57/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stew — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **stew**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 17Conversion 93Competition 85Returns 100Price range 10Avg price 17Brand share 4Review moat 63Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.7M searches
**Review moat**
**Good****997.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.15**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.69–£16.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stew is a £1.2M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stew market data**
- **Units sold / yr**
- **200K–250K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 65%
**Open market**
**0%**
- Morrisons72% - by Amazon18% - Iceland3% - GreHom3% - CO OP2% - Oresundschark2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -16.6% search growth over the last 90 days.
45K35KSpike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/stew/trend)
## **Top stew search terms**
- **meat**679K/yr-6.0%6.1% conv. - **beef**687K/yr-20.0%7.7% conv. - **fresh meat**81K/yr-6.0%4.1% conv. - **diced beef**64K/yr-43.9%20.3% conv. - **stew**42K/yr-36.7%1.2% conv. - **braising steak**26K/yr-40.2%7.5% conv. - **stewing steak**36K/yr-58.0%14.1% conv. - **meats**16K/yr-9.2%4.9% conv. - **beef strips**7K/yr+26.6%13.3% conv. - **beef stew**14K/yr-36.2%5.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/stew/search-terms)
## **Top stew products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£36K6%£71K9%£107K12%£143K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons The Butchers On Market Street British Diced Beef 430g**Morrisons**£5.42**4.5★3,100 rev](https://www.amazon.co.uk/dp/B081NB2T54) [2**Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg**Morrisons**£5.42**4.5★955 rev](https://www.amazon.co.uk/dp/B0C7H66LB1) [3**Morrisons British Steak Mince 5% Fat 500g**Morrisons**£5.40**4.6★7,559 rev](https://www.amazon.co.uk/dp/B01M2Z8HJ5) [4**by Amazon Diced Beef 600g**by Amazon**£7.84**4.6★402 rev](https://www.amazon.co.uk/dp/B0B5HMFFD2) [5**Morrisons The Butchers On Market Street 2 British Beef Ranch Steaks 0.255kg**Morrisons**£5.74**4.5★856 rev](https://www.amazon.co.uk/dp/B0C3RR7FMN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons British Diced Beef 250g**Morrisons**£4.17**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GVG8Z286) [**Morrisons Market Street Butchers British Spring Lamb Stuffed Breast (0.2kg - 0.48kg typically 0.34kg)**Morrisons**£4.28**25 rev1y ago](https://www.amazon.co.uk/dp/B0D5B7QL4R) [**Morrisons Savers 25% Beef Mince 500g**GreHom**£3.42**366 rev1y ago](https://www.amazon.co.uk/dp/B0F5X9GRM9) [**Morrisons Market Street Peppered Beef Grill Steaks 454g**Morrisons**£4.41**283 rev1y ago](https://www.amazon.co.uk/dp/B0F5XCCX2D) [**Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg**Morrisons**£5.42**955 rev3y ago](https://www.amazon.co.uk/dp/B0C7H66LB1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons British Diced Beef 250g**Morrisons**£4.17**4.0★**▲ 272%**](https://www.amazon.co.uk/dp/B0GVG8Z286) [**Morrisons Market Street Butchers British Spring Lamb Stuffed Breast (0.2kg - 0.48kg typically 0.34kg)**Morrisons**£4.28**3.5★**▲ 114%**](https://www.amazon.co.uk/dp/B0D5B7QL4R) [**Morrisons Market Street Butchers British Beef Prime Silverside Joint (0.6kg - 1.2kg typically 0.9kg)**Morrisons**£11.44**4.2★**▲ 67%**](https://www.amazon.co.uk/dp/B08F2T5YH1) [**Morrisons 4 Beef Burgers 5% Fat 454g**Morrisons**£4.66**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B07ZL7VJQN) [**Morrisons Savers 25% Beef Mince 500g**GreHom**£3.42**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B0F5X9GRM9)
**~~View all trending →~~**
## **What buyers say about stew**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Great taste”*
**Value For Money**16%
*“Affordable price”*
**Quality-Overall**14%
*“Good quality chicken”*
**Freshness**7%
*“Nice and fresh”*
**Cooking Instructions**7%
*“ALL GOOD COOK WELL”*
**Flavor**4%
*“Versatile Family Favourite”*
**Nutritional Content**3%
*“Healthy serving”*
**Size-Overall**3%
*“Good size”*
**Thickness**2%
*“Great mince to make a quick meal with”*
**Baking**1%
*“so nice put it in a yorkshire pudding”*
### **What buyers complain about **
**Taste-Overall**13%
*“Not tasty”*
**Quality-Overall**10%
*“Poor quality meat”*
**Value For Money**9%
*“Bit costly”*
**Hard Feel**8%
*“way to soft”*
**Size-Overall**7%
*“So Small”*
**Thickness**6%
*“Too thin”*
**Nutritional Content**4%
*“Literally no fat to drain off”*
**Smell**4%
*“The smell was horrendous”*
**Oily/Greasy**4%
*“once cooked very very greasy”*
**Advertised Vs Actual Product**4%
*“Inaccurate listing”*
## **Common questions**
- **Is stew profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 53 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the stew niche?**
- 6 brands and 35 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in stew?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for stew peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the stew niche?**
- Listings span £2.69–£16.37; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)