---
title: "Stevia — £273K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/stevia"
last_updated: "2026-07-31T12:37:21.780Z"
locale: en
meta:
description: "Niche score 44/100 · £273K/yr market · 319K searches/yr · £8.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £273K/yr market · 319K searches/yr · £8.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stevia — £273K/yr Amazon UK Niche (2026) - Flapen"
---
# **stevia**
**Skip it**
Prices mostly outside the sweet spot ($4.97–$15.44) — this niche doesn't clear our bar today.
Market size 50Growth 21Conversion 87Competition 29Returns 100Price range 4Avg price 24Brand share 10Review moat 32Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£273K**
£273K/yr · 319K searches
**Review moat**
**Okay****3,324.31**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.59**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.97–£15.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stevia is a £273K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stevia market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£258K–£344K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**2%**
- NKD Living43% - Pure Via35% - Puresweet12% - Castello since 19073% - Silver Spoon3% - LOWKAL2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/stevia/trend)
## **Top stevia search terms**
- **stevia**160K/yr-4.9%9.0% conv. - **stevia sweetener**74K/yr-9.4%8.9% conv. - **stevia sugar**32K/yr-22.3%9.1% conv. - **stevia powder**18K/yr+7.4%6.9% conv. - **pure stevia**10K/yr-7.8%4.6% conv. - **pure via**9K/yr-13.8%3.7% conv. - **pure stevia without erythritol**7K/yr-16.4%3.4% conv. - **pure via stevia**5K/yr+23.7%7.3% conv. - **organic stevia**4K/yr-28.1%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/stevia/search-terms)
## **Top stevia products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£55K30%£82K40%£109K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NKD Living Stevia Sweetener Granules 1kg Natural Plant-Based Sweetener Zero Calorie Non-GMO Keto & Vegan Friendly**NKD Living**£9.98**4.6★1,019 rev](https://www.amazon.co.uk/dp/B0BRBNWHTG) [2**Pure Via Stevia Sugar Alternative 1kg - Gluten Free Vegetarian and Vegan Friendly Natural Sweetener - 1 Pack**Pure Via**£14.70**4.5★2,948 rev](https://www.amazon.co.uk/dp/B08KJHHL53) [3**Puresweet Premium Stevia Sweetener 500g Tastes Like Sugar Diabetic and Keto Friendly No Bitter Aftertaste**Puresweet**£6.77**4.3★1,032 rev](https://www.amazon.co.uk/dp/B07RLDVWJN) [4**Pure Via Stevia Sugar Alternative - Gluten Free and Zero Calorie Natural Sweetener - 250g X 4 Equivalent to 1kg**Pure Via**£15.44**4.5★893 rev](https://www.amazon.co.uk/dp/B07T14JNXB) [5**Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format**Pure Via**£9.82**4.2★124 rev](https://www.amazon.co.uk/dp/B0FYH51SGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format**Pure Via**£9.82**124 rev8mo ago](https://www.amazon.co.uk/dp/B0FYH51SGC) [**Castello since 1907 Stevia Sweetener Tablets - Pack of 3 (450 Tablets)**Castello since 1907**£5.99**156 rev1y ago](https://www.amazon.co.uk/dp/B0F6D8KHPQ) [**LOWKAL Stevia Sweetener Tablets with Zero Calorie (300 Cubes) - Plant-Based Pure Stevia Sugar Substitute for Diabetics with Zero Sugar - Natural Sweetener Tablets for Desserts Coffee & Tea**LOWKAL**£7.98**128 rev2y ago](https://www.amazon.co.uk/dp/B0C9MZ115G) [**NKD Living Stevia Sweetener Granules 1kg Natural Plant-Based Sweetener Zero Calorie Non-GMO Keto & Vegan Friendly**NKD Living**£9.98**1,019 rev3y ago](https://www.amazon.co.uk/dp/B0BRBNWHTG) [**100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)**NKD Living**£7.54**26,020 rev4y ago](https://www.amazon.co.uk/dp/B01BDTLL7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Castello since 1907 Stevia Sweetener Tablets - Pack of 3 (450 Tablets)**Castello since 1907**£5.99**3.9★**▲ 177%**](https://www.amazon.co.uk/dp/B0F6D8KHPQ) [**Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format**Pure Via**£9.82**4.2★**▲ 79%**](https://www.amazon.co.uk/dp/B0FYH51SGC) [**Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified**Pure Via**£7.61**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B085GKZQSS) [**NKD Living Pure Stevia Liquid Drops (Pure 100ml)**NKD Living**£8.19**4.3★**▲ 41%**](https://www.amazon.co.uk/dp/B08C7ZDKQX) [**Puresweet Premium Stevia Sweetener 500g Tastes Like Sugar Diabetic and Keto Friendly No Bitter Aftertaste**Puresweet**£6.77**4.3★**— 8%**](https://www.amazon.co.uk/dp/B07RLDVWJN)
**~~View all trending →~~**
## **What buyers say about stevia**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**20%
*“Sweet enough”*
**Artificial Sweeteners**15%
*“Natural sweetener”*
**Taste-Overall**11%
*“clean taste”*
**Quality-Overall**11%
*“great band and good quality”*
**Value For Money**10%
*“Good value for money”*
**Ease Of Use**4%
*“Very comfortable to wear”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Baking**2%
*“It works well in baking”*
**Health Benefits-Overall**2%
*“Very good and healthier option”*
**Nutritional Content**2%
*“these contain no calories”*
### **What buyers complain about **
**Taste-Overall**24%
*“Has a odd aftertaste”*
**Sweetness**18%
*“Not as sweet as sugar”*
**Artificial Sweeteners**11%
*“Artificial sweetener”*
**Bitter**6%
*“still bitter”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Value For Money**3%
*“Complete waste of money”*
**Quality-Overall**3%
*“Stevia poor dispenser”*
**Ingredients-Overall**2%
*“Also loads of other unknown additives”*
**Indigestion**1%
*“This product caused severe stomach cramps and upset stomach”*
**Flavor**1%
*“Flavor could be better”*
## **Common questions**
- **Is stevia profitable to sell on Amazon United Kingdom?**
- The niche generates £273K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the stevia niche?**
- 7 brands and 23 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in stevia?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Artificial Sweeteners. The return rate is 0.0%.
- **When does demand for stevia peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the stevia niche?**
- Listings span £4.97–£15.44; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 3,324 reviews — the moat a new listing must climb.
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