---
title: "Stevia Drops — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/stevia-drops"
last_updated: "2026-07-31T14:08:30.567Z"
locale: en
meta:
description: "Niche score 43/100 · £42K/yr market · 54K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £42K/yr market · 54K searches/yr · £6.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stevia Drops — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **stevia drops**
**Skip it**
Prices mostly outside the sweet spot ($4.89–$8.19) — this niche doesn't clear our bar today.
Market size 11Growth 24Conversion 95Competition 30Returns 100Price range 0Avg price 18Brand share 27Review moat 39Quality gap 81
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,571.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.51**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£42K**
£42K/yr · 54K searches
**Price range**
**Bad****£4.89–£8.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stevia drops is a £42K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stevia drops market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**3%**
- NKD Living33% - Puresweet16% - N!CK'S15% - Modern Nature14% - Pure Via12% - Mivita8% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/stevia-drops/trend)
## **Top stevia drops search terms**
- **stevia drops**32K/yr+3.9%9.2% conv. - **liquid stevia**9K/yr-9.2%12.3% conv. - **stevia liquid**6K/yr-13.4%13.0% conv. - **liquid stevia drops**4K/yr-0.4%16.5% conv. - **stevia syrup**3K/yr+1.2%2.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/stevia-drops/search-terms)
## **Top stevia drops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NKD Living Pure Stevia Liquid Drops (Pure 100ml)**NKD Living**£8.19**4.3★6,481 rev](https://www.amazon.co.uk/dp/B08C7ZDKQX) [2**Stevio Stevia Liquid Drops 100ml Pure Stevia 100% Natural Zero Calorie Sweetener Diabetic and Keto Friendly Glass Bottle.**Puresweet**£6.83**4.4★498 rev](https://www.amazon.co.uk/dp/B091FXC3VX) [3**Pure Via Stevia Liquid Drops 2 x 55ml - Zero Calorie Vegan and Keto Friendly Sugar Alternative**Pure Via**£5.16**4.3★142 rev](https://www.amazon.co.uk/dp/B0DJBQ5BZZ) [4**Modern Nature Vanilla Flavour Drops Sugar Free 0 Cal Stevia Sweetener 50ml**Modern Nature**£6.96**4.1★1,566 rev](https://www.amazon.co.uk/dp/B083HNS7JJ) [5**NKD Living Pure Stevia Liquid Drops 50ml - Pure Stevia Unflavoured - with glass dropper (Other flavors also available: Vanilla Caramel Chocolate)**NKD Living**£6.07**4.3★6,481 rev](https://www.amazon.co.uk/dp/B0718VBTRL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mivita Stevia Liquid Sweetener 125ml - Zero Sugar and Zero Calories Sugar Alternative Great Taste Gluten-free Lactose-free Zero Glycemic Index**Mivita**£6.05**47 rev9mo ago](https://www.amazon.co.uk/dp/B0FXSNNJ5T) [**Castello since 1907 Pack 2x Liquid Stevia 125ml | 750 Servings**Castello since 1907**£6.51**127 rev10mo ago](https://www.amazon.co.uk/dp/B0FSKRK735) [**Pure Via Stevia Liquid Drops 2 x 55ml - Zero Calorie Vegan and Keto Friendly Sugar Alternative**Pure Via**£5.16**142 rev1y ago](https://www.amazon.co.uk/dp/B0DJBQ5BZZ) [**NICKS Fiber Syrup with Maple flavor (300g) Sugar Alternative Keto Sweetener No Added Sugar Gluten Free**N!CK'S**£7.55**741 rev3y ago](https://www.amazon.co.uk/dp/B0BKQW3QDV) [**Modern Nature Vanilla Flavour Drops Sugar Free 0 Cal Stevia Sweetener 50ml**Modern Nature**£6.96**1,566 rev4y ago](https://www.amazon.co.uk/dp/B083HNS7JJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Castello since 1907 Pack 2x Liquid Stevia 125ml | 750 Servings**Castello since 1907**£6.51**4.2★**▲ 155%**](https://www.amazon.co.uk/dp/B0FSKRK735) [**Mivita Stevia Liquid Sweetener 125ml - Zero Sugar and Zero Calories Sugar Alternative Great Taste Gluten-free Lactose-free Zero Glycemic Index**Mivita**£6.05**4.2★**▲ 122%**](https://www.amazon.co.uk/dp/B0FXSNNJ5T) [**Modern Nature Natural Flavour Drops Sugar Free 0 Cal Stevia Sweetener 50ml**Modern Nature**£6.94**4.2★**▲ 72%**](https://www.amazon.co.uk/dp/B081MVN1YF) [**NKD Living Pure Stevia Liquid Drops (Pure 100ml)**NKD Living**£8.19**4.3★**▲ 66%**](https://www.amazon.co.uk/dp/B08C7ZDKQX) [**NICKS Fiber Syrup with Maple flavor (300g) Sugar Alternative Keto Sweetener No Added Sugar Gluten Free**N!CK'S**£7.55**4.3★**— 8%**](https://www.amazon.co.uk/dp/B0BKQW3QDV)
**~~View all trending →~~**
## **What buyers say about stevia drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sweetness**17%
*“Best sweetener”*
**Taste-Overall**15%
*“Great taste”*
**Artificial Sweeteners**13%
*“Great sweetener”*
**Value For Money**8%
*“Good value”*
**Ease Of Use**7%
*“Bottle is easy to use”*
**Nutritional Content**4%
*“It is zero calorie”*
**Flavor**4%
*“The flavour is clean”*
**Advertised Vs Actual Product**4%
*“As described and as advertised”*
**Quality-Overall**3%
*“Good quality price”*
**Solubility**3%
*“it mixes easily into my drinks”*
### **What buyers complain about **
**Taste-Overall**17%
*“has an aftertaste”*
**Artificial Sweeteners**11%
*“Stevia from extract not as sweet”*
**Sweetness**10%
*“This has no sweetness at all disappointing”*
**Value For Money**6%
*“Expensive, would buy more often if cheaper,”*
**Bitter**5%
*“Just bitter”*
**Flavor**3%
*“All I could taste was an artificial flavour that was extremely bitter”*
**Quality-Overall**2%
*“Doesnt match up in quality”*
**Instructions/User Manual/Troubleshooting**2%
*“Ok. I wasnt sure how to use this product no instructions for baking”*
**Artificial Colors**2%
*“Too artificial”*
**Size-Overall**2%
*“a fair bit smaller bottle”*
## **Common questions**
- **Is stevia drops profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the stevia drops niche?**
- 7 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in stevia drops?**
- Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.
- **When does demand for stevia drops peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the stevia drops niche?**
- Listings span £4.89–£8.19; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.
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